Publications

April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different vehicles within elements of the mix... View Details

Keywords: by Staff

April 29, 2020
Article

The Case for AI Insurance

By: Ram Shankar Siva Kumar and Frank Nagle

When organizations place machine learning systems at the center of their businesses, they introduce the risk of failures that could lead to a data breach, brand damage, property damage, business interruption, and in some cases, bodily harm. Even when companies are... View Details

Keywords: Artificial Intelligence; Machine Learning; Internet and the Web; Safety; Insurance; AI and Machine Learning; Cybersecurity

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June 2016
Case

The Wealthfront Generation

By: Luis Viceira and Allison Ciechanover

Keywords: Automated Investment Advisor; Millennials; Fintech; Customers; Asset Management; Internet and the Web; Age; Investment; Business Startups; California

15 May 2018
First Look

New Research and Ideas, May 15, 2018

to Ovia Health In late 2016, Paris Wallace, the CEO of Ovia Health, and the rest of the company’s co-founders faced a difficult decision about... View Details

Keywords: Dina Gerdeman

07 Apr 2022
Blog Post

Product Management at HBS: Roll Up Your Sleeves and Learn by Doing

Weston Ruths is enrolled in the MS/MBA: Engineering Sciences Program Class of 2022, and is a member of HBS Section D. After graduating from Rice University in 2016 with a degree in Computer Science, he... View Details

15 Oct 2001
Op-Ed

Lessons from the Rubble

unfold and at the continued horrors that any response will undoubtedly let loose. We know that the death toll is at least in the thousands, View Details

Keywords: by Debora L. Spar

07 Aug 2000
Research & Ideas

The Business of Biotech

biotech company than an Internet start-up," remarks Pisano. "In biotech, one big drug will make you very profitable for a long time, but the percentage of drugs that make it to market is so low... View Details

Keywords: by Julia Hanna; Biotechnology; Health; Technology

01 Jun 2023
News

The Exchange: The Tech Leader’s Tightrope

Image by John Ritter Image by John Ritter In the wake of the Snowden leaks in 2015, the New York Times dropped the bombshell news that one... View Details

Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Justice, Public Order, and Safety Activities

April 2000 (Revised June 2000)
Case

E-Loan: The CarFinance.com Acquisition

E-Loan is an online mortgage lender that acquired an auto-lending arm in August of 1999. This case examines E-Loan's purchase of CarFinance.com and highlights E-Loan's strategy-setting process. In addition, the case explores business development as a strategic process... View Details

Keywords: Strategic Planning; Internet and the Web; Change Management; Growth and Development Strategy; Financial Services Industry

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February 2001
Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett

The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details

Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry

13 May 2014
Op-Ed

The Alibaba Effect

great online giants. “Alibaba's only limits are those imposed by the speed at which these enterprises continue to grow” Still largely unknown in the West, Alibaba dominates China's View Details

Keywords: by Bill Kirby & Warren McFarlan; Retail

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

this same path again? GM does not believe that these new changes will repeat the 1980s debacle. Rather, their executives see the Internet as the... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

needs as possible. And that's what we try to do in Modules 3 and 5 with the proprietary Web sites and access to... View Details

Keywords: by Martha Lagace

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States