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- All HBS Web
(1,486)
- People (1)
- News (286)
- Research (1,021)
- Events (2)
- Multimedia (2)
- Faculty Publications (682)
- 15 May 2020
- News
New Menu
its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness? Many B2B CEOs say no, but... View Details
- October 2003 (Revised January 2004)
- Case
BSE in Canada
By: Ray A. Goldberg and Kevin Allison
A cow was determined to have Bovine Spongiform Encephalopathy in Canada, which closed its beef exports to the United States and 39 other countries. What future action should be taken, and how will country of origin specification and traceability take place in the... View Details
Keywords: Animal-Based Agribusiness; Trade; Food; Globalized Markets and Industries; Health; Food and Beverage Industry; Food and Beverage Industry; Canada
Goldberg, Ray A., and Kevin Allison. "BSE in Canada." Harvard Business School Case 904-413, October 2003. (Revised January 2004.)
- Student-Profile
Ta-Wei "David" Huang
assumptions about how firms target interventions. David has identified systematic biases in the traditional approach and is seeking to find a better way to address the issues by combining causal inference, machine learning, and marketing... View Details
- 01 Dec 2014
- News
Innovation: Frozen Assets
knew she was onto something when her son started snagging Luvo meals from the freezer after school. “This is a space where the consumer is actually ahead of the food industry,” Day says. “We have the opportunity to disrupt the whole... View Details
Keywords: Janelle Nanos
- June 2024 (Revised October 2024)
- Case
Equifruit
By: Elizabeth A. Keenan and Annelena Lobb
Jennie Coleman, president of Fairtrade banana company Equifruit, considered how best to position her firm and brand to increase sales of Fairtrade bananas in the U.S. and Canada. She saw her biggest challenge as convincing retailers that consumers would be OK spending... View Details
Keywords: Plant-Based Agribusiness; Food; Goods and Commodities; Brands and Branding; Product Positioning; Sales; Food and Beverage Industry; Food and Beverage Industry; Ecuador; Guatemala; Canada; United States
Keenan, Elizabeth A., and Annelena Lobb. "Equifruit." Harvard Business School Case 524-070, June 2024. (Revised October 2024.)
- June 2011
- Teaching Note
Red Lobster (TN)
By: Jason Riis
Teaching Note for 511-052. View Details
Keywords: Markets; Research; Opportunities; Customer Satisfaction; Sales; Segmentation; Food; Food and Beverage Industry
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
toward processed food. He was fairly confident that a "wide market awaited the manufacturer of food products who set purity and quality above everything else in their preparation. 56 View Details
Keywords: by Nancy F. Koehn
- February 2015
- Teaching Note
Eataly: Reimagining the Grocery Store
By: Sunil Gupta and Michela Addis
Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
John R. Simplot
Investing in businesses that ranged from cattle to potatoes to fertilizer, Simplot used his talent at achieving efficiency and at spotting a growing market to garner enormous profits. Simplot capitalized on the Army’s World War II demands... View Details
Keywords: Food & Tobacco
- 01 Jun 2012
- News
Made in the USA
heavily in quality control and state-of-the-art equipment, a strategy that has helped him fend off competitors. A case in point is a Chinese company that launched a product similar to Aquamesh in 2000. “They tried to invade my market with... View Details
D. Wayne Calloway
Calloway is credited with streamlining PepsiCo’s organization, empowering its employees at all levels, and generating substantial growth. Under his leadership, Calloway organized PepsiCo into three major business units: soft drinks, snack foods, and fast View Details
Keywords: Food & Tobacco
- Profile
Darrin Rahn
first first-place finish, and was honored by NAMA as its National Student of the Year. Taking food and beverages into the future Through the NAMA experience, Darrin "developed an interest in the demand side—how does View Details
Keywords: CPG
- Career Coach
Megan Gardner
capital led by Kleiner Perkins Caufield & Byer, expanded the company to 28 different cities with 350+ employees and contractors while growing the online member base to over a million people. She worked with top retailers like Target, JcPenney’s and Whole View Details
- 01 Mar 2015
- News
Fıelds of Gold
expensive foods, retailing at $4,000 or more a pound. Iran is the largest producer of this highly prized spice, which stains food a brilliant golden hue, but David Luo (MBA 2011) believes that Afghanistan could become the world’s... View Details
Roger A. Enrico
Enrico helped to transform PepsiCo through a number of major initiatives including the spin-off of its fast food restaurant chains (Tricon), the acquisition of Tropicana, and the initial public offering of its bottling business. Through... View Details
Keywords: Food & Tobacco
- 01 Mar 2014
- News
Cutting Edge
an executive at several food companies, Silk had revived other century-old brands such as Jell-O, Lea & Perrins, Hebrew National, and Armour. Based on those successes, New York–based hedge fund York Capital Management asked Silk to become... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea at supermarkets, while Ethiopians prefer kiosks. Learn more about hot drink View Details
- 01 Sep 2009
- News
From Bytes to Bites
Silicon Valley a natural fit. It’s a path that worked quite nicely for Thomas, who eventually rose to vice president of marketing at SuccessFactors, a software firm focused on employee performance and strategy solutions. Then, in 1995,... View Details
- 20 Nov 2015
- News
Room to Grow
provided funds to help develop food system plans across New England and is supporting programs in high-impact regions—Greater Boston, the Connecticut River Valley along Interstate 91, and the state of Rhode Island—that are leading the... View Details
Keywords: Margie Kelley