Digital Services - Publications - Faculty & Research

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

Summing Up This month's column presented two views of the importance of customer loyalty management, one challenging its feasibility and long-term impact (Michael Treacy, Double Digit Growth) and one concluding that it is one of the most... View Details

Keywords: by James Heskett

03 Dec 2001
What Do You Think?

What Happens When the Sumo Master Learns Judo?

does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)." These comments reflect general... View Details

Keywords: by James Heskett

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (B)

By: Marco Di Maggio and Benjamin C. Esty

Analyzes Snap’s value and analyst recommendations following the events described in the (A) case. View Details

Citation

Purchase

June 2018 (Revised April 2021)
Case

Valuing Snap After the IPO Quiet Period (A)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details

Citation

Educators

Purchase

26 Jun 2000
Research & Ideas

Presentation Round-Up

creation, production, delivery and use of the Web, as well as toward a service delivery infrastructure. Panelist Katie Burke (HBS MBA '95) noted Web-based e-mail as a good example of how and why software is turning into a service.... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

01 Dec 2014
News

Forecasting ’15

Health Care: Data-Driven Diagnosis Robert Wah (AMP 175, 2008) President, American Medical Association; Global Chief Medical Officer, Computer Sciences Corporation “We’re entering the third phase of health information technology. The first phase was to get off of paper... View Details

Keywords: Food Services and Drinking Places; Food Services and Drinking Places; Food Services and Drinking Places; Food Services and Drinking Places

30 Nov 2017
News

Happy Meals (Are Here Again)

got a high-tech upgrade. On a warm July day at a little past 11 a.m., as the early lunch crowd shuffles in, Karavites runs through the changes: digital menu boards, a mobile ordering system, a new delivery collaboration with UberEATS, and... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

05 May 2011
News

Blazing a Trail for Glenn Beck

August and reports about 3 million unique visitors a month. As president of The Blaze, Morgan will focus on establishing the site as a premier digital network serving the loyal audience Beck has built around his three-hour daily radio... View Details

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

of digital marketing, companies are looking for new ways to gain an edge with fatigued customers. Harnessing customers’ routines may offer a compelling new opportunity.When services such as ridesharing are... View Details

Keywords: by Rachel Layne; Transportation

20 Aug 2024
Book

Why Competing With Tech Giants Requires Finding Your Own Edge

an effective way to establish themselves as hubs. Ping An successfully utilized this tactic in its auto services ecosystem. In a similar vein, Adidas entered the digital fitness market—a field Nike had... View Details

Keywords: by Feng Zhu; Technology; Information Technology

01 Dec 2017
News

Case Study: The Doctor Deficit

small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions to advertise their needs. Once a... View Details

Keywords: April White

01 Dec 1997
News

Stacey Lawson (MBA '96)

Stacey A. Lawson (MBA '96) came to HBS with an idea brewing. The former IBM engineer wondered why there were no digital libraries for users of computer-aided design (CAD). Despite the pervasiveness of technology throughout industry, she... View Details

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details

Keywords: Re: Sunil Gupta; Retail

01 Dec 2002
News

Books

services — they want control of their lives and are willing to pay for it. Addressing these needs, the authors say, could spark the next leap forward in wealth creation. This new business model envisioned by Zuboff and Maxmin is based on... View Details

01 Mar 2005
News

Changing Lives One Computer at a Time

close the digital divide that exists in low-income communities where many families don't have a computer at home. "It's such a compelling idea," says Edward Olebe (MBA '99), who has coordinated the project for the HBSAAA in New York. "Not... View Details

Keywords: Margie Kelley; Personal Services; Personal Services

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

Apple Computer knows how to make headlines. The company is celebrating the 20th anniversary of the Macintosh and is enjoying the fruits of its launch into the digital entertainment business. In its December quarter, Apple sold 730,000... View Details

Keywords: by Sean Silverthorne

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

case:https://cb.hbsp.harvard.edu/cbmp/product/817107-PDF-ENG Harvard Business School Case 617-034 edaixi (eWash): Digital Transformation of Laundry Services (A) Founded in 2013 as a laundry View Details

Keywords: Sean Silverthorne

02 Mar 2023
Blog Post

Women, Work, and the "M" Word

international development, big tech at Google, government service in the Obama administration, and on the founding team of the healthcare startup Cityblock Health, I watched fertility and pregnancy companies enter the View Details

Web

The Dedication - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

The Competition McKim, Mead & White The Campus Emerges Concrete Symbols The Dedication Building the Campus Research Links Bibliography Archival Collections Digital Resources Site Credits The Dedication “It must be remembered always that... View Details

Web

Video Management Policy | About

signed a policy establishing acceptable use of the video management system. Information Technology – Desktop support personnel have access to one camera for viewing the main lobby to identify awaiting walk-up customers. Media Services –... View Details

Publications