Publications
Publications
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- Faculty Publications (997)
- October 2001 (Revised November 2001)
- Case
Club Med (C): The "Re-New" Plan
By: Frances X. Frei, Daniel Rethazy and Hanna Rodriguez-Farrar
Supplements the (A) and (B) cases. View Details
- August 2001 (Revised April 2003)
- Case
International Trachoma Initiative
By: Diana Barrett, James E. Austin and Sheila McCarthy
In an effort to combat trachoma, a major eye disease, the Clark Foundation entered into a partnership with Pfizer Pharmaceuticals. After a successful pilot project, a joint initiative was established (the Trachoma initiative) that has as its goal to eradicate the... View Details
- July 2001 (Revised February 2003)
- Case
Recall 2000: Bridgestone Corp. (A)
By: Lynn S. Paine
In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The... View Details
- June 2001
- Case
Cerner Corporation (A)
By: D. Quinn Mills and Matt Salloway
The CEO thinks people are not working long enough hours. He sends a memo. This series describes the backlash. View Details
- June 2001
- Supplement
GE's Early Dispute Resolution Initiative (B)
By: Michael A. Wheeler and Gillian Morris
Early Dispute Resolution (EDR) has proved successful at GE. Yet, when Michael McIlwrath, new counsel at an Italian subsidiary, attempted to translate it to his company, problems arose. He had to gain internal acceptance, and explain the concept of early mediation to a... View Details
- May 2001 (Revised August 2001)
- Teaching Note
Jumpstart TN
Teaching Note for (9-301-037). View Details
- May 2001 (Revised May 2015)
- Case
Compagnie Lyonnaise de Transport (A)
By: Michael Tushman and Michael J. Roberts
Describes the issues surrounding the funding of a centralized research service that supports two related divisions. The company has a very decentralized and financially driven culture, and the centralized service is used unequally, setting up a conflict. View Details
- May 2001 (Revised June 2010)
- Case
Jumpstart
Many in the nonprofit sector doubt whether organizational performance can be measured. Jumpstart, a 10-year-old nonprofit, developed performance measurement and management systems from its inception. The organization has experienced explosive growth and attributes a... View Details
- April 2001
- Teaching Note
MindSpring TN
By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
Teaching Note for (9-899-178). For book only - not listed on case. View Details
- March 2001 (Revised July 2007)
- Background Note
Power and Influence: Achieving Your Objectives in Organizations
By: Kathleen L. McGinn and Elizabeth Long Lingo
Power is the potential to mobilize energy. This rather neutral definition does not address the issues of how to exercise power or to what ends. The answers to these questions determine the ultimate value of an individual's power. This note is written to help readers... View Details
- March 2001
- Case
Yvette Hyater-Adams and Terry Larsen at CoreStates Financial Corp.
By: David A. Thomas, Nancie Zane PHD and Emily Heaphy
Yvette Hyater-Adams, senior VP of CoreStates Bank, and CEO Terry Larsen reflect on their five-year mentor-protege relationship. They describe how building a relationship across both race and gender was challenging and ultimately highly rewarding. Their relationship... View Details
- March 2001 (Revised September 2002)
- Case
Merck Latin America (A)
By: Michael Beer and James Weber
Introduces Grey Warner, the vice president of Merck's Latin America region, and his efforts to improve the organizational effectiveness of the region and to introduce a more global business culture and values. Discusses Merck's ethics and values, its Latin American... View Details
- March 2001 (Revised May 2001)
- Case
Corning 1983-1996: Transition at the Top
By: Michael J. Roberts and Michael L. Tushman
Focuses on Jamie Houghton's efforts to revitalize Corning from 1983-1996, including the development of a very strong set of values and culture. The issue centers around Roger Ackerman's rise to president, then chairman/CEO, and his drive to both change the business... View Details
- March 2001 (Revised May 2001)
- Case
Corning 1996-2000: Growing Corning
By: Michael J. Roberts and Michael L. Tushman
Focuses on Roger Ackerman's successful cultural change effort--growing Corning. Presents a detailed description of Ackerman's effort and the changes that transpired in the business, the culture, and the senior team. View Details
- February 2001 (Revised December 2010)
- Case
Kenan Systems
By: Joseph L. Bower, James Weber and Sonja Ellingson Hout
Kenan Sahin has built a very successful company using a unique business model and a unique organization and culture. Success has brought important risks, but logical options such as sale, partnering, or going public threaten the culture and hence the business. View Details
- January 2001
- Case
First Community Bank (B): Community Banking Group
By: Rosabeth M. Kanter and Daniel Galvin
After nine years of leading First Community Bank (FCB), BankBoston's unique venture targeting low- to moderate-income communities, and finally gaining recognition and respect for her efforts, Gail Snowden must once again faces the challenge of justifying FCB's value,... View Details
- January 2001 (Revised January 2004)
- Case
Ninth House: e-Learning Software
By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details
- November 2000 (Revised November 2005)
- Case
Meg Whitman at eBay Inc. (A)
By: Linda A. Hill and Maria Farkas
Meg Whitman takes over as CEO of eBay from the founder. She must figure out how to lead the company through a stage of phenomenal growth without compromising eBay's unique external customer culture and internal culture--its key success factors. A rewritten version of... View Details
- November 2000 (Revised March 2001)
- Case
Iggy's Bread of the World
By: Kathleen L. McGinn and Alexis Lefort
In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details