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  • June 2002 (Revised October 2005)
  • Case

Inside Intel Inside

By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details
Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Semiconductor Industry; Manufacturing Industry; California
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  • 12 Mar 2021
  • News

My Favorite Case

lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Web

Continuing Education - Business & Environment

and learn how to incorporate them into investment decisions and measure and manage their impact. Power and Influence for Positive Impact Online Understand how power really works and develop your own to gain influence and make an impact... View Details
  • 13 Feb 2006
  • Research & Ideas

When Gender Changes the Negotiation

behavioral biases. When competition is high. Competitive negotiations can act as gender triggers, consistent with societal expectations that men are more likely than women to be View Details
Keywords: by Dina W. Pradel, Hannah Riley Bowles & Kathleen L. McGinn
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

yourself, build your professional network, and navigate sensitive workplace issues. Discover how to position yourself for promotion and decipher the unspoken “soft skills” that are paramount to success in the professional realm. Grounded... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Jan 2014
  • News

To Spot Financial Trouble Early, Use Three Circles: A conversation with Blythe McGarvie of Harvard Business School

  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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  • 28 Apr 2022
  • Research & Ideas

Can You Buy Creativity in the Gig Economy?

a fixed price for their work did not appear to change their productivity, whereas those authors who received a cut not only produced more but were more likely to write creatively than those paid a fixed amount. “This shows that most of the View Details
Keywords: by Pamela Reynolds
  • 23 Jul 2012
  • Research & Ideas

The Power of Conversational Leadership

this approach positively affects a company's bottom line. "In many ways the book is not about communication as much as it is about performance," Groysberg says. "In an economic environment where there is so much uncertainty, the senior... View Details
Keywords: by Carmen Nobel
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

P. Norton aims to make strategy a continual process. The Execution Premium: Linking Strategy to Operations for Competitive Advantage shows managers how to weave organizational principles into a more effective management system that... View Details
Keywords: by Martha Lagace
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

competitive advantage. 5 weeks, 6-7 hrs/week Enroll by March 27 $1,850 Certificate Leading Change and Organizational Renewal Professors Michael Tushman and Charles O’Reilly Lead your organization through successful transformation by... View Details
  • 08 Dec 2015
  • First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

centricity cannot be achieved by simply listening to customers about their experiences with Best Buy; the company has to commit to owning the customers' problems and working creatively to solve them. Faced with increased price competition... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 13 Jul 2010
  • First Look

First Look: July 13

matching candidates are attractive by reducing the competition among agents on the same side of the market. An agent who sees fewer candidates knows that these candidates also see fewer potential matches, and so are more likely to accept... View Details
Keywords: Martha Lagace
  • September 2021 (Revised December 2021)
  • Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
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  • January 2024 (Revised March 2024)
  • Case

Tesla Motors in 2024--Turbulence Ahead?

By: Felix Oberholzer-Gee and Kate Stoppiello
Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to... View Details
Keywords: Competitive Strategy; Product Positioning; Competition; Industry Growth; Auto Industry; North America; Europe; China; Australia
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  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

  PublicationsDid Increased Competition Affect Credit Ratings? Authors:Bo Becker and Todd Milbourn Publication:Journal of Financial Economics (forthcoming) Abstract The credit rating industry has historically been dominated by just two... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2024
  • News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • 19 Jan 2024
  • News

The Values and Virtues of a Quick Fix

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Speed has gotten a pretty bad rap, says Anne Morriss (MBA 2004). The Silicon Valley mantra of moving fast and breaking things has led to waves of high-profile... View Details
  • 04 Jun 2013
  • First Look

First Look: June 4

spending) are unleashed when givers are aware of their positive impact. In Study 1, an experiment using real charitable appeals, giving more money to charity led to higher levels of happiness only when participants gave to causes that... View Details
Keywords: Sean Silverthorne