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  • September 2023
  • Teaching Note

Apple’s iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim
Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and... View Details
Keywords: Iphone; Smartphone; Technology; Business Model Innovation; Carbon Emissions; Recycling; Business Model; Product Design; Climate Change; Environmental Sustainability; Green Technology; Technology Industry
Related
  • June 2016
  • Teaching Plan

Terrapin Laboratory

By: Joseph B. Fuller and Andrew Otazo
This teaching plan accompanies the case "Terrapin Laboratory," HBS No. 315-098. That case describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug... View Details
Keywords: Business Growth; Entrepreneurial Management; Growth Strategy; Market Entry; Venture Capital; Market Entry and Exit; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Pharmaceutical Industry
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  • March 2015
  • Teaching Note

Cynthia Carroll at Anglo American (A), (B), and (C)

By: Gautam Mukunda
This is a teaching note for the Cynthia Carroll at Anglo American case. It describes how to teach the case to demonstrate theories of leading change and Leader Filtration Theory. The case is a dramatic story of organizational transformation as Carroll attempts to... View Details
Keywords: Leadership And Change Management; Leadership, Personal Strategy ＆ Style; Change Management; Change; Safety; Organizational Culture; Leadership; Leadership Style; Mining Industry; South Africa
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  • August 2010 (Revised June 2020)
  • Teaching Note

Generation Investment Management (TN)

By: Sandra J. Sucher
Teaching Note for 613-002. The case and/or its teaching note includes references to case supplement videos that are intended for students to view, along with the written case, before class. As a reminder, the (A) video supplement is intended for students to view... View Details
Keywords: Investment; Development Economics; Environmental Sustainability; Energy Generation; Rural Scope; Non-Renewable Energy; Pollutants; Financial Services Industry; India
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  • April 2021
  • Teaching Note

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery
Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; Europe; North America
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  • 23 Feb 2022
  • Video

Sharing Insights: Part One

  • February 2021
  • Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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  • 24 Feb 2022
  • Video

Professor Arthur Segel: Unexpected

    Boris Groysberg

    Boris Groysberg is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. Currently, he teaches courses on talent management and leadership in the school's MBA and Executive Education programs. He has won numerous... View Details
    Keywords: asset management; banking; brokerage; information technology industry; investment banking industry; professional services
    • October 2019
    • Teaching Note

    Managing the Future of Work

    By: William R. Kerr and Carl Kreitzberg
    This teaching note has been prepared to assist instructors with teaching HBS Case Study 818-128 "Managing the Future of Work.' This case has been designed to introduce leaders from various sectors to the Future of Work, and to give them the analytical tools and... View Details
    Keywords: Future Of Work; Employment; Technological Innovation; Organizational Change and Adaptation; Change Management; Problems and Challenges; Opportunities
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    • April 1999 (Revised March 2000)
    • Teaching Note

    Teradyne: The Aurora Project & Teradyne: Corporate Management of Disruptive Change, TN

    By: Clayton M. Christensen
    Teaching Note for two cases which may be taught in sequential class days or in a single extended class. View Details
    Keywords: Disruption; Business or Company Management; Projects
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    • June 2024
    • Teaching Note

    Numenta in 2020: The Future of AI

    By: David B. Yoffie
    In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details
    Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry
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    • February 2023
    • Supplement

    Dr. Andrea Pusic, Video Supplement

    By: Robert S. Kaplan
    Video supplement to aid in the teaching of "Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care," HBS case no. 122-010. View Details
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    • March 2024
    • Teaching Note

    CyberArk: Fearlessly Forward in a Digital World

    By: David B. Yoffie
    Teaching Note for HBS Case No. 724-382. CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
    Keywords: Cybersecurity; Strategy
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    • June 2013
    • Teaching Note

    Rock Health

    By: Robert Higgins and Ian McKown Cornell
    This is the teaching note associated with HBS Case #813035. The case should enable students to identify emerging challenges, evaluate Rock Health's funding model, debate the effectiveness of its incubation service and assess its long-term viability. View Details
    Keywords: Innovation; Incubation; Healthcare Technology; Startups; Entrepreneurship; Innovation and Management; Health Care and Treatment; Business Startups; Health Industry; San Francisco; California; United States
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      Willis M. Emmons

      WILLIAM (WILLIS) EMMONS is Senior Lecturer and Director of the C. Roland Christensen Center for Teaching and Learning at Harvard Business School, a position he has held since 2004.  As Director of the Christensen Center, Emmons oversees programs to... View Details

      Keywords: airline; infrastructure industry; pharmaceuticals; telecommunications; utilities
      • January 2018 (Revised February 2023)
      • Teaching Note

      The Future of Patent Examination at the USPTO

      By: Prithwiraj Choudhury
      This teaching note pairs with the case entitled: “The Future of Patent Examination at the USPTO” (case no. 617-027). View Details
      Keywords: Machine Learning; Telework; Collaborating With Unions; Recruitment; Intellectual Property; Copyright; Patents; Trademarks; Knowledge Sharing; Technology Adoption; District of Columbia
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        Willy C. Shih

        Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

        Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
        • June 2022
        • Teaching Note

        Katie Couric Media: Landing the First Client

        By: N. Louis Shipley, William R. Kerr and Paige Boehmcke
        Developed for teaching Entrepreneurial Sales, the Katie Couric Media case supports class discussion on client selection, sales strategy, and scaling a startup media firm. View Details
        Keywords: Customer Relationship Management; Marketing; Mergers And Acquisitions; Start-up; Entrepreneurship; Sales; Business and Stakeholder Relations; Media and Broadcasting Industry
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          Dennis Campbell

          Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

          Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services