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Show Results For

  • All HBS Web  (1,361)
    • People  (1)
    • News  (520)
    • Research  (685)
    • Events  (3)
    • Multimedia  (27)
  • Faculty Publications  (410)
← Page 42 of 1,361 Results →
  • 01 Mar 2013
  • News

Commitment to Leadership

special, and she says it's one of the main reasons alumni should support the School every year—not just during reunion years. Katzke has shown her passion for HBS by participating each year in a letter-writing campaign to classmates... View Details
  • 01 Jun 2016
  • News

Making It Possible to Explore and Grow

A Roundabout Path To achieve his vision of becoming a clean-energy entrepreneur, PhD biologist Jonathan Friedlander (MBA 2017) left Paris for HBS to understand best business practices. But he would have struggled to obtain an MBA without the support that a fellowship... View Details
  • 01 Mar 2013
  • News

Can't Knock the Hustle

POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Jun 2024
  • News

Case Study: Ready for an Upgrade

Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services
  • 01 Mar 2016
  • News

The HBS Fund for Leadership and Innovation

A Resource for the Next Big Idea, and More The HBS Fund for Leadership and Innovation is instrumental in bringing innovative projects to life at the School. Recent successful HBS initiatives that are advancing management education—including the Harvard Innovation Lab... View Details
  • 06 May 2014
  • Blog Post

What is #LifeatHBS really like?

established organizations or companies they will found. But beyond their careers visions, what is it really like to be a student at HBS? Our colleagues over at @HarvardHBS launched a campaign to help demonstrate what #LifeAtHBS is like... View Details
  • 01 Dec 1999
  • News

African-American Alumni Conference Considers Success and the Bottom Line

Struggles, Medtronic, Morgan Stanley Dean Witter, Shell, and Sun Microsystems. A portion of the conference proceeds will benefit HBS community initiatives such as the campaign to fund a chair honoring H. Naylor Fitzhugh (MBA '33) and the... View Details
Keywords: Mary Ellen Gardner
  • 15 Jun 2021
  • News

Turning Point: Tell Me More

and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building... View Details
Keywords: politics; communication; voting; demographics

    Bowman Gray

    Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with... View Details
    Keywords: Food & Tobacco

      Peter H. Coors

      Taking the helm of the business from his father, Peter set out to re-invent the company which had been overshadowed by the political opinions and approaches of its former business leaders. Peter established solid relations with the company's unions and began a highly... View Details
      Keywords: Food & Tobacco
      • 01 Apr 2022
      • News

      Nancy Lane Remembered

      African-American Alumni Association (HBSAAA), former President of the HBS Club of New York, and the second recipient of the HBSAAA/AASU Bert King Award for Service in 1998. A generous donor, she helped lead the $5.1 million campaign to... View Details
      • 08 Aug 2016
      • News

      Writing the Book on Balance

      Meredith Oppenheim (MBA 2001) is an entrepreneur and a working mother. In a recent interview with the Huffington Post, she talks about that balancing act and how it led to her coauthoring a children’s book, Really Ready to Read, with her young daughter and launching a... View Details
      Keywords: Kickstarter; Publishing Industries (except Internet); Information

        William Bernbach

        Bernbach catapulted the Doyle Dane Bernbach advertising agency into national prominence with innovative and creative campaigns. Doyle Dane Bernbach broke into the front ranks of advertising agencies with successful national campaigns for... View Details
        Keywords: Services
        • 1991
        • Chapter

        Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond

        By: J. A. Deighton, L. F. Alwitt and J. Grimm
        Keywords: Advertising Campaigns; Political Elections; Relationships; Attitudes; Advertising Industry
        Citation
        Related
        Deighton, J. A., L. F. Alwitt, and J. Grimm. "Reactions to Political Advertising Depend on the Nature of the Voter-Candidate Bond." In Television and Political Advertising. Vol. 1, edited by F. Biocca. Hillsdale, NJ: Lawrence Erlbaum Associates, 1991.
        • 03 Jun 2015
        • News

        Paulson Gift to Support S.E.A.S.

        Keywords: Educational Services
        • 01 Dec 2012
        • News

        Recognizing Volunteers and Donors

        International Reach Class of 1992, Section G For its 20th Reunion, the Class of 1992 reached 74 percent participation, surpassing the previous record by 4 percentage points and raising more than $7 million. Among the fundraising volunteers responsible for this... View Details

          Donald V. Fites

          During his tenure as CEO, Fites grew Caterpillar, the world’s #1 producer of earth-moving machinery, from a $10 billion company to a $20 billion plus company. Fites successfully implemented a $1.8 billion modernization program to cut costs and raise profits. Fites’... View Details
          Keywords: Construction & Real Estate
          • 5 PM – 9:30 PM CDT, 23 Sep 2014
          • Campaign

          A Vision for the 21st Century - HBS in Chicago

          Tuesday, September 23, 2014 Schedule of Events 5:00 - 6:00 PM HBS Today 6:30 - 7:30 PM A Vision for the 21st Century 7:30 - 9:30 PM Celebrate and Connect—Reception and Strolling Dinner   Please register here. All HBS alumni are invited to attend The Harvard... View Details
          • 01 Jun 2010
          • News

          Booth Gardner’s Night at the Oscars

          The Last Campaign of Governor Booth Gardner, a 37-minute documentary that followed him for six months in 2008 during his quest to legalize physician-assisted suicide in Washington. Gardner, a popular Democratic governor who served from... View Details
          • 01 Dec 2007
          • News

          Man on a Mission

          his life to a campaign to promote prostate-cancer awareness and education, including a Web site. The site, which taps into the experiences of patients and doctors, provides a lot of the information Girand could not find when he was... View Details
          Keywords: Health, Social Assistance
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