Publications

October 2014
Article

Making Charity Pay

By: Michael I. Norton and Jill Avery

Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details

Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

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November 2022 (Revised March 2023)
Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta

This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details

November 2022 (Revised March 2023)
Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta

This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online View Details

Keywords: by Clark Gilbert & Joseph L. Bower

May 1981 (Revised December 1992)
Case

Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

By: John A. Quelch

The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details

Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Consumer Products Industry

May 2009 (Revised December 2009)
Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham

Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details

Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry

November 2021 (Revised December 2021)
Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli

This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details

Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

documents highlight Doriot's thoughts on leadership, character, business, industry and provide more details on the Manufacturing Class. Leadership & Character Closing Statements by General Georges F. Doriot to Manufacturing Class, May 17,... View Details

Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

documents highlight Doriot's thoughts on leadership, character, business, industry and provide more details on the Manufacturing Class. Leadership & Character Closing Statements by General Georges F. Doriot to Manufacturing Class, May 17,... View Details

25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat... View Details

Keywords: by Julia Hanna; Education; Technology

10 Jun 2013
Research & Ideas

How Numbers Talk to People

immediately rose substantially. Executives felt that they had enough evidence to discontinue the fees, and the rest of the industry followed suit. Across town in Seattle lies Zillow, a company that distributes information about... View Details

10 Feb 2022
Blog Post

African American Student Union Spotlight on HBCUs

about their experiences before and during the MBA program. Jourdan Henry (MBA 2023) Where is your hometown? Spring Valley, New York. Which HBCU did you attend? Howard University. What was your pre-MBA industry and role? Media and View Details

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

modern consumer society: agriculture, retail, pharmaceuticals, and the credit industry in post-World War II Germany, France, Britain, and the United States. In postwar Europe and the United States, the consumer protection idea "emerged... View Details

Keywords: by Kim Girard

24 Feb 2009
First Look

First Look: February 24, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209029 The Restructuring of Daiei Harvard Business School Case 209-060 In 2004, the Industrial Revitalization Corporation of Japan (IRCJ) was given the task of restructuring... View Details

Keywords: Martha Lagace

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry