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  • All HBS Web  (13,948)
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  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • March 2024 (Revised April 2024)
  • Case

“The Wheels on the Bus” Go Electric: Highland Electric Fleets and Partners

By: Rosabeth M. Kanter and Jacob A. Small
Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case covers the rationale for electric... View Details
Keywords: Climate Change; Leadership; Growth Management; Supply Chain; Business and Stakeholder Relations; Innovation Leadership; Transportation Industry; United States; Canada
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Kanter, Rosabeth M., and Jacob A. Small. "'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners." Harvard Business School Case 324-107, March 2024. (Revised April 2024.)
  • 24 Apr 2014
  • News

Giving students a chance to attend elite private schools

Teresa Clarke (AB 1984, JD 1987, MBA 1988) reflects on helping start the Student Sponsorship Foundation of South Africa to give black students the opportunity to attend elite private schools. (Published April 2014) View Details
  • 28 Aug 2012
  • First Look

First Look: August 28

that preferences for masculinity versus femininity mediated White participants' attraction to Blacks relative to Asians. Analysis of the 2000 United States Census replicated this pattern with interracial... View Details
Keywords: Sean Silverthorne
  • August 2022
  • Supplement

NOW PT (B): Should We Invest?

By: George A. Riedel, Amy Klopfenstein and Mel Martin
This (B) case examines the results of the HBS Impact Investment Fund student team’s diligence on Neurologic Optimal Wellness Physical Therapy (NOW PT). After examining Springfield’s demographics, anticipated PT demand, local competition, and NOW PT’s financial... View Details
Keywords: Entrepreneurship; Social Entrepreneurship; Finance; Investment; Health; Health Care and Treatment; Medical Specialties; Buildings and Facilities; Health Industry; Financial Services Industry; North and Central America; United States; Massachusetts
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Riedel, George A., Amy Klopfenstein, and Mel Martin. "NOW PT (B): Should We Invest?" Harvard Business School Supplement 323-014, August 2022.
  • August 2015 (Revised February 2017)
  • Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Transportation; Business Startups; Management; Business and Government Relations; Transportation Industry; Boston; District of Columbia
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Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
  • March 2015
  • Supplement

MELF and Business Culture in the Twin Cities (C)

By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details
Keywords: Education; Business and Community Relations; Management Teams; Minneapolis; Saint Paul
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Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (C)." Harvard Business School Supplement 315-080, March 2015.
  • January 2013 (Revised February 2013)
  • Case

EverTrue: Mobile Technology Development (A)

By: William R. Kerr and Alexis Brownell
Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details
Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India
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Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (A)." Harvard Business School Case 813-122, January 2013. (Revised February 2013.)
  • December 1998
  • Background Note

Note on Dedicated Sports Stadium Revenues

By: Stephen A. Greyser and Kirk A. Goldman
An overview of the rapid growth of stadium development in professional sports in the 1990s. The range of special stadium revenue streams is described along with specific examples of stadiums for the Washington Redskins and Carolina Panthers. View Details
Keywords: Budgets and Budgeting; Development Economics; Decisions; Growth and Development; Revenue; Sports; Buildings and Facilities; Sports Industry; District of Columbia; North Carolina
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Greyser, Stephen A., and Kirk A. Goldman. "Note on Dedicated Sports Stadium Revenues." Harvard Business School Background Note 599-026, December 1998.
  • March 1995 (Revised May 1997)
  • Case

Stonyfield Farm: September 1994

Samuel Kaymen and Gary Hirshberg founded Stonyfield Farm in 1983, in part to demonstrate that "environmentally and socially responsible businesses can also be profitable." In 1994, the company has grown to over $21 million in revenues, derived mainly from refrigerated... View Details
Keywords: Growth Management; Animal-Based Agribusiness; Food; Business Growth and Maturation; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; New Hampshire; California; Russia
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Bhide, Amar, and Mark Thurber. "Stonyfield Farm: September 1994." Harvard Business School Case 395-157, March 1995. (Revised May 1997.)
  • 01 Dec 2007
  • News

A View from the Top

The Alumni Achievement Award is the School’s highest honor, first established in 1968 and bestowed upon only a handful of HBS graduates each year. That distinction, however, didn’t protect this year’s five winners from some tough questioning by HBS professor and senior... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services; Management
  • 29 Jan 2010
  • News

Redefining Telecoms in Turkey

Keywords: Telecommunications; Information
  • Profile

Yaping Wang

After completing bachelor's and master's degrees that positioned her for a life of research biology, Yaping Wang decided to study .deliciousness. "I discovered that my passion is less about research and more about applications and business, more about working with... View Details
Keywords: CPG; Healthcare/Biotech; Retail/Hospitality
  • Portrait Project

Yuval Gonczarowski

I wrote my first line of code when I was twelve. My father challenged me to write a famous program called The Game of Life, which shows the evolution of cells on the monitor. I vividly remember going to sleep that night with a smile on my face, sliding between my... View Details
  • Portrait Project

Val Mendeleev

I cannot stand still. Having moved across dozens of countries and industries, I want to continue discovering the world and not ever be bored or a marginal person. Professionally, this means launching and running successful businesses in many exciting locations such as... View Details
  • Portrait Project

Thomas Rajan

I believe I can fly. Comfortably. And so should everyone else. Only a half-century ago, it took my grandfather over a month to make the journey here from India by ship. It was the only means of travel he could afford. Today, I can travel half way around the world in... View Details
  • Portrait Project

Tamara Lynn Nall

"Faster than a speeding bullet... able to jump buildings in a single bound... it's a bird, it's a plane, NO!... it's Superwoman!!!" I want to be a role model to show the world that a woman can do everything... I want to:  Record my 92-year-old grandmother's... View Details
  • Profile

Triston Francis

View Video Even in an institution famous for attracting determined people, Triston Francis stands out as a “man with a plan.” As early as the summer between his freshman and sophomore years of college, Triston had made attending HBS his ambition. While engaged in an... View Details
Keywords: Financial Services; Consulting
  • Portrait Project

Tina Chen

Six black suitcases. Carefully packed, re-packed, weighed, and re-weighed. Wrapped tightly with bright luggage belts. They contained everything we had to start life on the other side of the world. We were so excited and hopeful. Yet realities of the immigrant life,... View Details
  • Portrait Project

Sue Yang

Before my first visit back to Shanghai, before we moved to Detroit, before I discovered New York City, before I ever dreamed of Paris or heard of Dubai, I fell in love with Toledo, Ohio. At five, that was my first and only conception of a city. I was forever seized. My... View Details
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