beauty - Publications - Faculty & Research

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it will fit into their lives. (See... View Details

Keywords: by Michael Blanding; Advertising; Sports

01 Sep 2011
News

Extraordinary People

brewer in the world; chairman of Coty Inc., the global beauty leader; and chairman of Labelux, a luxury goods group. “I’m not afraid of taking risks. I’m not afraid of losing,” says Harf, a native of Cologne who thrives on challenges and... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

08 Mar 2019
Blog Post

Reclaiming Feminism: A Celebration of International Women’s Day

experience and enjoy the beauty of diversity and never thinks that he is superior or inferior to anyone else because of those differences. More importantly, I want him to feel empowered to change the status quo when he realizes it... View Details

25 Feb 2020
News

Alumni and Faculty Books for March 2020

You'll discover the simple joy of early chai and omelette at Kyani and Co., of dawdling in Horniman Circle on a lazy morning, of eating your fill on Mohammed Ali Road, of strolling on the sands at Chowpatty at sunset, or taking the air at Nariman Point at night. This... View Details

02 Nov 2020
Blog Post

WE RISE

When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent of new companies receive that coveted... View Details

Keywords: Entrepreneurship; Other Financial Services; Venture Capital / Private Equity

23 Jun 2009
First Look

First Look: June 23

School Supplement 509-067 By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second... View Details

Keywords: Martha Lagace

10 Apr 2007
First Look

First Look: April 10, 2007

her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products,... View Details

Keywords: Martha Lagace

01 Jun 2004
News

Massport, Back on Course

you have cash, customers, and a product. The beauty of this turnaround is we have all three. It’s more of an organizational and cultural turnaround. I want to get people inside, as well as people outside, thinking about Massport as a... View Details

Keywords: Roger Thompson; Massport; Transit and Ground Passenger Transportation; Transportation

01 Jan 2004
News

A. G. Lafley, MBA 1977

at Harvard Business School. MBA in hand, he arrived at P&G at the age of 30 as an assistant brand manager for Joy dishwashing detergent. A variety of other assignments followed, such as helping turn around P&G's beauty products business... View Details

19 Sep 2011
Research & Ideas

Doomsday Coming for Catastrophic Risk Insurers?

the fault lies less with the buyer that's unwilling to purchase catastrophic reinsurance and more with reasons that make reinsurance so expensive in the first place. "The beauty of property-casualty insurance is we actually know... View Details

Keywords: by Maggie Starvish; Financial Services

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

minimized." Mercadona always takes store operations into account when making supply-chain decisions, Ton continues, and pays particular attention to the design and management of store processes. It also treats labor as an asset to be maximized. "It's a View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

01 Jun 2015
News

Screen Grab

Vessel, a service that offers subscribers early access to new content from YouTube and more mainstream celebrities for a monthly fee of $2.99. (Subscribers can view online original content such as Alec Baldwin’s Love Ride or the latest videos from “next generation”... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Citation

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01 Sep 2024
News

Next Level

In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a... View Details

Keywords: Maggie Mertens; photos by Cameron Karsten; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

17 Aug 2021
Blog Post

New Associate Director: Courtney Fairbrother

on a beautiful beach right in our neighborhood. I’m also very passionate about animals and I look forward to learning about the local animal rescue organizations in Rhode Island and how I can get involved. View Details

01 Mar 2025
News

Alumni and Faculty Books

Portraits of Ukraine is enhanced by hundreds of beautiful and evocative images. The authors present a complex, riveting history that has made Ukraine what it is today: an independent, democratic European nation of 40 million people who... View Details

01 Sep 2011
News

The Spangler Effect

to meet Mr. Spangler, and we thanked him for the amazing building. What was really neat about the whole morning was he was so interested in hearing about what we were studying, and what cases we were doing. You could really feel how much this building meant to him — it... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

15 Jun 2021
News

Alumni Achievement Awards 2021

Making A Beautiful Planet was the most important thing I did as an astronaut, because so many people have seen it as an IMAX movie and will see it in the future. I came away from that experience thinking, you know, all is not lost. Earth... View Details

June 2022
Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli

Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details

Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Europe