beauty - Publications - Faculty & Research

01 Sep 2024
News

Next Level

“The beauty of [video games] is that they have the ability to change your point of view or open your aperture without your ever knowing that’s what they were doing. You’re just having fun.” Bond credits working through that turmoil at... View Details

Keywords: Maggie Mertens; photos by Cameron Karsten; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Apr 2002
News

Back in Business

day, Lhota thought, as beautiful as any the city ever sees. After seven years in the Giuliani administration, including service as the city's budget director, Lhota, the deputy mayor for operations, was becoming more conscious of each... View Details

Keywords: 9/11; NYC; New York City; Government

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

Citation

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24 Oct 2006
First Look

First Look: October 24, 2006

first experience with POE systems, and the implementation team must determine how best to introduce the technology to the physicians and other personnel who will use it. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=603060 Natura:... View Details

Keywords: Sean Silverthorne

28 Mar 2016
News

Drawing Connections Between Business and Art

as a commodity and an investment. Japanese culture has always valued art and incorporated it into nearly everything, Shibayama notes. Something as minor as the gift wrapping on a box is usually carefully considered and meticulously executed to a View Details

Keywords: Constantine von Hoffman

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

Within each city, more Airbnb rooms cropped up during popular travel periods, such as Christmas and the summer. Sports games, festivals, and other events also led to a spike in listings. In Cambridge, Mass., the biggest listing period came during college graduation... View Details

Keywords: by Dina Gerdeman; Travel

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

partners who add value, or who could add value, consistent with customer needs; and this means working out a compensation package that is in tune with their effort and performance. The beauty of the channel stewardship discipline is that... View Details

Keywords: by Sean Silverthorne

09 Sep 2016
News

MaiTai Global and Kiteboarding

harness the community and the people to do things for environmental causes. The group, basically, spends its time on the water, in interesting and beautiful windy places, on beaches and oceans, and we decided that because we could, that... View Details

Web

Contemporary Black Artists at Harvard Business School | Baker Library | Bloomberg Center | Harvard Business School

their own, everything that is prestigious and beautiful. I cannot but repeat that beauty is our business.” In this photograph, a boy named Francis pretends to lean against a painted image of a wooden entertainment center filled with... View Details

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

classes, beauty products, and eSports offerings. Chairman Lee and VC Lee believe that KCON is a good vehicle for accelerating the Hallyu wave of Korean culture that was still sweeping the globe and riding this wave in promoting CJ Group... View Details

Keywords: Carmen Nobel

25 Mar 2025
Blog Post

ClimateCAP 2025 & ClimateCAP Fellowship

that provided me with deeper insights into the intersection of climate, finance, policy, and technology. I really enjoyed connecting with a diverse range of MBA students from across the country, having dinner on top of the Cal Memorial Stadium with a View Details

18 Apr 2022
News

Home Grown

would then show me something around sports because I am a sports fanatic. I love a lot of the content coming from the creators. So I would see a lot of that. JH: Yeah. So I’m wondering how do you make money on something like that? Is it an ad model or how does that... View Details

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

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01 Jun 2017
News

Six Receive 2017 HBS Alumni Achievement Award

justice, who signed yours?’ That put everything in the right perspective.” Banking vs. law: “The beauty of investment banking is you can get tremendous amounts of responsibility early in your career. That very much appealed to me. Whereas... View Details

01 Apr 2000
News

A Place in the Sun

a variety of environmental initiatives that he has undertaken over the years. His devotion to preserving the island's natural beauty as well as the Fijian culture has earned Turtle Island accolades that include the 1999 Green Hotelier... View Details

Keywords: Julia Hanna and Garry Emmons

01 Mar 2005
News

In the Blood

back centuries,” says Clay. “There’s a beauty in watching a foal being born and growing up to race and become a champion. It gets in your blood quickly.” When Clay attended the Owner/President Management Program (OPM) in the late 1970s,... View Details

Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Agriculture; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

21 May 2014
Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

questions and interactive drag-and-drop challenges that introduce key concepts and test learning. As students progress through the material, questions are interspersed with short video lectures and more interactive teaching elements. "The View Details

Keywords: by Michael Blanding; Education

26 May 2016
News

2016 Alumni Achievement Awards

Cofounder, The Bridgespan Group “I was not a natural-born engineer, and I remember wondering one day during my freshman year if I should drop out of college. It was a beautiful, blue-sky day, and I had my head down, thinking of how I was failing. Then I heard a View Details

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

infoscape "will cause [people] to stop in their tracks and really take a look. We are endeavoring to create a feeling, engender a mood, provide a sense of the drama and the beauty of what goes on in our halls. We want to attract... View Details

Keywords: by Kim Girard; Entertainment & Recreation

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

environments and watching our classmates sip and twirl beautiful cocktails or elegant wines. And we were standing there with a can of La Croix or a Diet Coke and feeling a little bit childish and not part of the experience.” The two got... View Details

Keywords: Margie Kelley

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