Publications

January 2001 (Revised June 2004)
Case

PetroChina

By: Alexander Dyck, Yasheng Huang and David Lane

In March 2000, plans for the initial public offering of shares in PetroChina were proceeding on schedule, and institutional investors were evaluating the deal. PetroChina was China's largest oil and gas company and an attractive play on China's continued economic... View Details

Keywords: Investment; Corporate Governance; Energy Sources; Energy Industry; China

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

counterparts. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55026 Economists (and Economics) in Tech Companies By: Athey, Susan, and Michael Luca Abstract—As technology platforms have created new markets and new... View Details

Keywords: Dina Gerdeman

August 2018 (Revised September 2018)
Case

National Storage Affiliates: The REIT IPO Decision

By: Charles F. Wu, Max de la Bruyére and Gregory D. Himmel

In 2015, two years after founding National Storage Affiliates (NSA), Arlen Nordhagen and Tamara Fischer had an important decision to make. Should they proceed with NSA’s IPO? Although they had targeted to receive $15–17 a share, it was now apparent that the figure was... View Details

Keywords: Initial Public Offering; Problems and Challenges; Decision Making; Real Estate Industry

March 2003 (Revised November 2005)
Case

Bertelsmann AG

By: Bharat N. Anand, Michael G. Rukstad and Christoph Kostring

On July 28, 2002, Bertelsmann announced the firing of its CEO, Thomas Middelhoff, in a move that surprised industry observers, analysts, and many employees. Bertelsmann, a privately held company headquartered in Germany, was one of the largest global media... View Details

Keywords: Business Conglomerates; Corporate Strategy; Entertainment; Media; Change Management; Integration; Resignation and Termination; Private Ownership; Initial Public Offering; Business Units; Media and Broadcasting Industry; Publishing Industry; Music Industry; Germany

March 2024
Case

Unintended Consequences of Algorithmic Personalization

By: Eva Ascarza and Ayelet Israeli

“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States

17 Jul 2018
First Look

New Research and Ideas, July 17, 2018

that extended management theory and improved management practice. This paper draws upon public sources and the authors’ personal experiences to describe how three management consulting companies created and... View Details

Keywords: Dina Gerdeman

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

May 2019 (Revised September 2019)
Case

Mobike and ofo: Dancing with Titans (A)

By: Shikhar Ghosh and Haibo Zhao

This case address pacing issues – how fast does a company need to scale? It also examines the role of investors in determining company strategy and exit.
Mobike and ofo were two dominant players in China’s emerging dockless bike-sharing market, that allowed users... View Details

Keywords: Information Technology; Venture Capital; Financing and Loans; Competition; Value Creation; Governance; Economics; Business Startups; Strategy; Business Exit or Shutdown; Entrepreneurship; Infrastructure; Transportation; Bicycle Transportation; China

October 2021 (Revised September 2022)
Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller

In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details

Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California

Web

Strategy - Doctoral

Strategy The doctoral program in Strategy encourages students to pursue multi-disciplinary research that utilizes multiple methodologies—quantitative, as well as qualitative—to study how companies and industries around the world develop... View Details

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

essay briefly reconstructs the interwar institutionalist movement, exploring the continuities among heterodox thinkers and the implications for public and private institution building. It seeks to reorient the history of U.S. political... View Details

Keywords: Sean Silverthorne

03 Dec 2008
Working Paper Summaries

Performance Persistence in Entrepreneurship

Keywords: by Paul A. Gompers, Anna Kovner, Josh Lerner & David S. Scharfstein

February 2022 (Revised March 2022)
Case

National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi

In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details

Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe

January 2019 (Revised December 2019)
Case

CrossBoundary Energy

By: John Macomber

Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable... View Details

Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

Companies often manage strategy in fits and starts. Though executives may formulate an excellent strategy, it easily fades from memory as the organization tackles day-to-day operations issues, doing what HBS professor Robert S. Kaplan... View Details

Keywords: by Martha Lagace

January 2025 (Revised April 2025)
Case

Mercado Libre: The Best Is Yet to Come

By: Krishna G. Palepu, Fernando Fragueiro, Carla Larangeira and Mariana Cal

In 2024, Marcos Galperín, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America’s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce,... View Details