Filter Results:
(2,148)
Show Results For
- All HBS Web
(2,148)
- People (10)
- News (603)
- Research (1,270)
- Events (3)
- Multimedia (4)
- Faculty Publications (784)
Show Results For
- All HBS Web
(2,148)
- People (10)
- News (603)
- Research (1,270)
- Events (3)
- Multimedia (4)
- Faculty Publications (784)
- February 2003 (Revised May 2003)
- Case
Bombardier: Canada versus Brazil at the WTO
By: Rawi E. Abdelal, Laura Alfaro and Brett Laschinger
In less than a decade, Bombardier had grown from a medium-size Canadian company to a highly profitable global player largely on the strength of the introduction of a new generation of regional jet and successfully marketing its product to airlines around the world.... View Details
Keywords: Trade; Global Strategy; Five Forces Framework; Marketing Strategy; Product Launch; Business and Government Relations; Situation or Environment; Competition; Air Transportation Industry; Canada; Brazil
Abdelal, Rawi E., Laura Alfaro, and Brett Laschinger. "Bombardier: Canada versus Brazil at the WTO." Harvard Business School Case 703-022, February 2003. (Revised May 2003.)
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
- June 2002
- Case
Vans: Skating on Air
By: Youngme E. Moon and David Kiron
Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
- March 2024
- Case
Biomanufacturing Decentralization by Stämm
By: Paul A. Gompers, Jenyfeer Martínez Buitrago and Mariana Cal
In Buenos Aires, Argentina, cousins Llamazares and D’Alvia founded Stämm, a startup based on the idea of decentralizing biomanufacturing processes and downsizing biotech facilities. After raising its seed and series A rounds, and while finalizing its series B round in... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Selection and Staffing; Technological Innovation; Science-Based Business; Business Strategy; Commercialization; Growth and Development Strategy; Product Launch; Research and Development; Biotechnology Industry; Latin America; South America; Argentina; Buenos Aires
Gompers, Paul A., Jenyfeer Martínez Buitrago, and Mariana Cal. "Biomanufacturing Decentralization by Stämm." Harvard Business School Case 824-190, March 2024.
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
rather than focus simply on products and sales. And Gulati's research, including interviews with 500 executives spanning industries and geographies, asserts that outside-in success is not confined to any one sector. "I see the move... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades.... View Details
Keywords: by John Quelch
- June 2017 (Revised May 2019)
- Supplement
Kjell and Company: Motivating Salespeople with Incentive Compensation (B)
By: Doug J. Chung
Kjell & Company was a Swedish retail electronics chain founded in 1988 by brothers Marcus, Mikael and Fredrik Dahnelius. The company operated 84 stores, all company-owned, located mainly in the metropolitan areas of Sweden’s most popular cities: Stockholm, Gothemburg... View Details
Keywords: Salesforce Management; Compensation and Benefits; Motivation and Incentives; Change Management; Behavior; Electronics Industry; Sweden
Chung, Doug J. "Kjell and Company: Motivating Salespeople with Incentive Compensation (B)." Harvard Business School Supplement 517-133, June 2017. (Revised May 2019.)
- Web
Technology & Operations Management Curriculum - Faculty & Research
contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. Topics encompass:... View Details
- 21 Oct 2022
- Research & Ideas
People Trust Business, But Expect CEOs to Drive Social Change
Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
- Web
Faculty & Research - Business & Environment
Serafeim and Lena Duchene After a global search the board appoints Marcel Cobuz—ex-LafargeHolcim executive with deep innovation experience—as TITAN’s first non-family CEO. Cobuz co-creates a four-pillar roadmap: sharpen the core cement portfolio, accelerate low-carbon... View Details
- Web
Topics - HBS Working Knowledge
Design (14) Product Development (14) Product Launch (5) Product Marketing (33) Product Positioning (5) View Details
- Web
HBS - The year in Review
the first campus construction projects completed after the launch of the Advancing Racial Equity plan , the renovation reflects the School’s efforts to partner with minority-owned businesses and bolster job site diversity. Sustainability... View Details
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
Its early milestones—comparative product tests launched by Consumer Reports in 1936, the Kennedy administration's Consumer Bill of Rights in 1960, Ralph Nader's critique of the U.S. automobile industry in... View Details
- Web
HBS - The year in Review
Black Boys United Raymond J. McGuire JD/MBA 1984 President, Lazard Antonis C. Samaras MBA 1976 Member, Hellenic Parliament, Greek Prime Minister, 2012–2015 Stephen A. Schwarzman MBA 1972 chairman, CEO, and cofounder, Blackstone More on Alumni Achievement Awards CLIMB... View Details
- 01 Sep 2023
- News
Action Plan: In Context
Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
- Web
Student Journey - Entrepreneurship
Student Journey Whether you’re a founder, joiner, investor, or undecided, explore all we have to offer during your two-year entrepreneurial journey. To learn more about each journey, refer to our "Entrepreneurship Journey Road Map". Founder Students planning to View Details
- 02 Nov 2010
- First Look
First Look: November 2, 2010
We find clear evidence that (1) bonuses enhance productivity, (2) overachievement commissions help sustain the high productivity of the best performers even after attaining quotas, and (3) sales people exhibit present bias consistent with... View Details
Keywords: Sean Silverthorne
- 16 Feb 2016
- First Look
February 16, 2016
vary in their propensity to violate MAP policies and the depth by which they do so. Our inductive research approach documents managerial wisdom about MAP practices. We confront these insights from practice with a large empirical study that includes hundreds of View Details
Keywords: Sean Silverthorne
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
consumer, which gets rid of the noise in an effort to study the majority of customers, but also gets rid of people who are potentially leading the category," she says. “Often the lovers or haters of a product can be the canary in the coal... View Details
Keywords: by Michael Blanding
- Web
Business & Environment - Faculty & Research
experimental methods to further demonstrate causality and to consider the effects of potential moderators. These findings have implications for decisions related to product pricing, placement and assortment, store layout, and the choice... View Details