Publications

01 Jun 2006
News

Getting on Board

corporate board consideration.” As you organize your campaign, Stautberg says, “It’s best to cast a wide net. Networking is essential,” she emphasizes. “Who knows you and respects your capabilities? If you have a positive relationship... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Management

16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

problems. Yet, they also enjoyed unexpected benefits, including plenty of networking and after-war opportunities for the tight community of German businesspeople in India. "The business implications of civil internment are uncharted... View Details

Keywords: by Julia Hanna; Manufacturing

September 2014
Case

Google Inc. in 2014 (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details

Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Advertising Industry

December 2009 (Revised December 2012)
Case

Sony and the JK Wedding Dance

By: John Deighton and Leora Kornfeld

Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details

Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry

2011
Book

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

By: Fred Reichheld and Rob Markey

Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details

Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects

Find at Harvard

April 2021
Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

Career Coach

Martha Tassinari

development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and... View Details

Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology

01 Dec 2002
News

More than a Game

players in the scrum tight together and low to the ground so their combined strength is like one force,” Old Boys' president Steve Watson (MBA '77) explained while taking a breather from the action on a muddy field behind Harvard Stadium. “The lower you are, the more... View Details

Keywords: Educational Support Services; Educational Services; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

March 2011 (Revised October 2011)
Case

If We Ran the World

By: Hanna Halaburda, Radka Dohnalova and Aldo Sesia

Cindy Gallop launched IfWeRanTheWorld (IWRTW) in February 2010, as what the tech world called minimum viable product, in order to real-world test Gallop's "business of the future" concept while development was ongoing. IWRTW was conceived to bring together human good... View Details

Keywords: Business Model; Outcome or Result; Growth and Development Strategy; Decision Choices and Conditions; Network Effects

March 2006
Case

Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC

Euronex.liffe, a derivatives trading exchange, launches matching, clearing, and confirmation services for the over-the-counter market. This combination of services creates a new platform for a market that potentially cannibalizes its current exchange-based services. Is... View Details

Keywords: Value Creation; Digital Platforms; Consolidation; Financial Markets; Network Effects

May 2011 (Revised May 2011)
Case

Nokia: The Burning Platform

By: Juan Alcacer, Tarun Khanna and Mary Furey

Overview on the state of Nokia since the “Emerging Nokia?” case was written. View Details

Keywords: Business Strategy; Corporate Strategy; Competitive Advantage; Marketing Strategy; Emerging Markets; Network Effects; Telecommunications Industry; Computer Industry