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  • Web

Faculty & Research - Race, Gender & Equity

of the post-MBA paths of Harvard Business School alumni. Study findings have been published in the New York Times, Harvard Business Review, Poets & Quants, and covered in other print, digital, and View Details

    Nancy F. Koehn

    Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • August 2018 (Revised February 2023)
    • Case

    Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

    By: Jill Avery and Ayelet Israeli
    As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
    Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Health Industry; United States; North America; Europe
    Related
    • 26 Aug 2019
    • Research & Ideas

    Lipstick Tips: How Influencers Are Making Over Beauty Marketing

    company advertisements least. And they said influencer marketing sways their purchasing decisions most, while direct-mail marketing is the least effective way to reach them. When asked which social media... View Details
    Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
    • 08 Oct 2013
    • First Look

    First Look: October 8

      Publications August 2013 The Industrial Policy Revolution I: The Role of Government Beyond Ideology Growth and the Quality of Foreign Direct Investment: Is All FDI Equal By: Alfaro, Laura, View Details
    Keywords: Sean Silverthorne
    • 30 Nov 2009
    • Research & Ideas

    Tracks of My Tears: Reconstructing Digital Music

    favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the... View Details
    Keywords: by Sean Silverthorne; Music
    • Web

    Help - Alumni

    every industry and searching the alumni directory and searching within the Employment categories can lead you to alumni who are experts in every field or who have resources or... View Details
    • Web

    Contact Us

    our office to learn more about our students and alumni or to develop a customized recruiting strategy. Name* Contact Email* Subject* Employer Name Select Industry Consulting Consumer Products Energy /... View Details
    • 2023
    • Working Paper

    Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

    By: Shelley Xin Li, Frank Nagle and Aner Zhou
    Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details
    Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media
    Related
    • 21 Aug 2020
    • Blog Post

    Pursuing a JD/MBA Joint Degree

    that we are pursuing. In my first year, we went to New York to meet with industry professionals. After meeting the CEO of HBO, I was surprised at how much of the cohort was interested in the entertainment View Details
    • August 2007 (Revised November 2010)
    • Case

    Grand Central Publishing

    By: Anita Elberse
    In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst... View Details
    Keywords: Acquisition; Product Launch; Bids and Bidding; Product Development; Publishing Industry
    Related
    • 17 Jan 2023
    • In Practice

    8 Trends to Watch in 2023

    As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
    Keywords: by Avery Forman
    • July – August 2008
    • Article

    Should You Invest in the Long Tail?

    By: Anita Elberse
    The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
    Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
    Related
    • 07 Feb 2012
    • First Look

    First Look: February 7

    variety, process flexibility and even the path of industry evolution. We explore this relationship in the software industry. Our research takes advantage of a natural experiment, in that we observe products... View Details
    Keywords: Sean Silverthorne

      William A. Sahlman

      William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

      Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

      Keywords: broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting
      • 28 Apr 2023
      • Blog Post

      From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

      your MBA experience From the first day of my MBA, my classmates knew that I loved music and wanted to explore careers in Entertainment and Media. On the professional front, I joined the Entertainment &... View Details
      • 05 Apr 2011
      • First Look

      First Look: April 5

        PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science (forthcoming) Abstract A ubiquitous feature of even the fastest... View Details
      Keywords: Sean Silverthorne
      • 19 Mar 2013
      • First Look

      First Look: March 19

      recently faced a corruption enforcement action, employ a Big Four audit firm, and have a higher percentage of independent directors. Controlling for these effects, we find that firms with abnormally low anticorruption efforts have... View Details
      Keywords: Sean Silverthorne
      • 09 Oct 2017
      • Research & Ideas

      Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

      world through television and print publications, as they had for decades. There was, however, one big media game changer: the Fox News Channel (FNC). Founded in 1996 by Australian View Details
      Keywords: by Jen Deaderick; Media & Broadcasting
      • 26 Oct 2022
      • Research & Ideas

      How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

      their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and... View Details
      Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting