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-
All HBS Web
(1,808)
- News (355)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,027)
- March 2014 (Revised May 2014)
- Teaching Note
Demarketing Soda in New York City
By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of...
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- August 2010 (Revised November 2010)
- Case
Tesco PLC: Fresh & Easy in the United States
By: John A. Quelch
Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S.
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Keywords:
Multinational Firms and Management;
Marketing;
Market Entry and Exit;
Retail Industry;
United Kingdom;
United States
Quelch, John A. "Tesco PLC: Fresh & Easy in the United States." Harvard Business School Case 511-009, August 2010. (Revised November 2010.)
- December 2008
- Supplement
The American Express Card: Twelve Ad Clips
By: John A. Quelch
Quelch, John A. "The American Express Card: Twelve Ad Clips." Harvard Business School Video Supplement 509-720, December 2008.
- September 2008 (Revised April 2011)
- Case
The American Express Card
By: John A. Quelch
Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new...
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Keywords:
Credit;
Credit Cards;
Growth and Development Strategy;
Marketing Strategy;
Financial Services Industry;
United States
Quelch, John A., and Jacquie Labatt. "The American Express Card." Harvard Business School Case 509-027, September 2008. (Revised April 2011.)
- March 2005
- Supplement
Snapple - Wendy 2004
By: John A. Quelch
Presents an interview with "Wendy the Snapple Lady" in 2004.
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Quelch, John A. "Snapple - Wendy 2004." Harvard Business School Video Supplement 505-709, March 2005.
- August 2004
- Supplement
Samsung Electronics Corporation: Eric Kim Interview
By: John A. Quelch
Quelch, John A. "Samsung Electronics Corporation: Eric Kim Interview." Harvard Business School Video Supplement 505-704, August 2004.
- February 2004
- Supplement
Vanguard Group-Bill McNabb
By: John A. Quelch
Quelch, John A. "Vanguard Group-Bill McNabb." Harvard Business School Video Supplement 504-809, February 2004.
- August 2003
- Case
BRAC
By: John A. Quelch
BRAC is the world's largest NGO and has over the past 20 years experienced tremendous rates of growth. The case looks at diversity within the organization and the aspects of management that have made the organization so successful.
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- June 2003 (Revised July 2004)
- Case
WWF
By: John A. Quelch
WWF is the best known environmental organization in the world. This case explores the issues WWF currently faces and reviews the organization's partnerships with the private sector. The protagonist, Paul Steele, WWF's COO, must decide which of three potential private...
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Quelch, John A., and Nathalie Laidler. "WWF." Harvard Business School Case 503-113, June 2003. (Revised July 2004.)
- June 2002
- Supplement
Callaway Golf Company
By: John A. Quelch
Quelch, John A. "Callaway Golf Company." Harvard Business School Video Supplement 502-803, June 2002.
- July 1985
- Supplement
Procter & Gamble Co.: H-80 Postscript, Video
By: John A. Quelch
Quelch, John A. "Procter & Gamble Co.: H-80 Postscript, Video." Harvard Business School Video Supplement 886-501, July 1985.
- November 1984
- Supplement
Marketing Management: Volume 1, Video
By: John A. Quelch
Quelch, John A. "Marketing Management: Volume 1, Video." Harvard Business School Video Supplement 885-530, November 1984.
- May 1985
- Supplement
Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video
By: John A. Quelch
Quelch, John A. "Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video." Harvard Business School Video Supplement 885-522, May 1985.
- June 1982
- Supplement
Loctite Corp.: Interview with Jeffrey J. Fox, Video
By: John A. Quelch
Quelch, John A. "Loctite Corp.: Interview with Jeffrey J. Fox, Video." Harvard Business School Video Supplement 882-549, June 1982.
- June 1982
- Supplement
Hartmann Luggage, Video
By: John A. Quelch
The company president describes current strategy, and the decisions made in response to the problems.
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Quelch, John A. "Hartmann Luggage, Video." Harvard Business School Video Supplement 882-509, June 1982.
- March 1998 (Revised March 1999)
- Case
NIKE, Inc. in the 1990s (C)
By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth.
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Keywords:
Diversification;
Competition;
Product Launch;
Brands and Branding;
Growth and Development Strategy;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
- October 1997 (Revised March 1998)
- Case
Daewoo's Globalization: Uz-Daewoo Auto Project
By: John A. Quelch
The top management at Daewoo is reviewing its close relationship with the Uzbekistan government, focusing especially on the performance of Uz-Daewoo Auto, a strategic alliance to manufacture and market passenger cars.
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Keywords:
Globalized Economies and Regions;
Alliances;
Developing Countries and Economies;
Manufacturing Industry;
Auto Industry;
Uzbekistan;
South Korea
Quelch, John A., and Chanhi Park. "Daewoo's Globalization: Uz-Daewoo Auto Project." Harvard Business School Case 598-065, October 1997. (Revised March 1998.)
- July 1997 (Revised February 1998)
- Case
Aladdin Knowledge Systems
By: John A. Quelch
The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the...
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Keywords:
Distribution;
Marketing;
Applications and Software;
Globalization;
Acquisition;
Sales;
Information Technology Industry;
United States;
Europe
Quelch, John A., and Robin Root. "Aladdin Knowledge Systems." Harvard Business School Case 598-018, July 1997. (Revised February 1998.)
- January 1997 (Revised August 2007)
- Case
Computron, Inc. (2006)
By: John A. Quelch
In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case.
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Quelch, John A. "Computron, Inc. (2006)." Harvard Business School Case 597-063, January 1997. (Revised August 2007.)
- October 1995 (Revised October 1995)
- Case
International Marketing Managers (A): Susana Elespuru
By: John A. Quelch
Quelch, John A. "International Marketing Managers (A): Susana Elespuru." Harvard Business School Case 596-010, October 1995. (Revised October 1995.)