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  • February 2019 (Revised September 2021)
  • Case

The a2 Milk Company

By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details
Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Disruption; Innovation and Invention; Five Forces Framework; Market Entry and Exit
Related
  • Teaching Interest

Economics of Entrepreneurship and Venture Capital

Designed for Harvard College sophomores.

Course Description: Why do so many individuals choose to pursue entrepreneurship despite substantial risks? How do these entrepreneurs raise money to finance their ventures? And what is the impact of... View Details

Keywords: Entrepreneurship; Entrepreneurial Finance; Entrepreneurship And Strategy; Venture Capital

    Maria P. Roche

    Maria Roche is an Assistant Professor of Business Administration in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Roche studies the commercialization of specialized knowledge and the specific role of... View Details

    Keywords: education industry; biotechnology; high technology
    • March 2018 (Revised April 2018)
    • Case

    Verizon 2018

    By: Rosabeth Moss Kanter and Jonathan Cohen
    In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader... View Details
    Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Telecommunications Industry; United States
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    • July 2018
    • Teaching Note

    Verizon 2018

    By: Rosabeth Moss Kanter and Jonathan Cohen
    Teaching Note for HBS No. 318-114. In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas... View Details
    Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Organizational Culture; Telecommunications Industry; Media and Broadcasting Industry; United States
    Related
    • 2019
    • Working Paper

    The Consequences of Invention Secrecy: Evidence from the USPTO Patent Secrecy Program in World War II

    By: Daniel P. Gross
    This paper studies the effects of the USPTO's patent secrecy program in World War II, under which over 11,000 U.S. patent applications were issued secrecy orders that halted examination and prohibited inventors from disclosing their inventions or filing in foreign... View Details
    Keywords: Invention Secrecy; Invention Disclosure; Trade Secrecy; Secrecy Orders; Cummulative Innovation; Wold War 2; Patents; National Security; History; Innovation and Invention; Outcome or Result; Intellectual Property; Policy; Commercialization; United States
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      Miaomiao Zhang

      Miaomiao Zhang is a doctoral candidate at the Technology & Operations Management Unit at Harvard Business School. Miaomiao received a B.S. in Applied Mathematics & Statistics and Economics from Emory University. She worked at the Strategy Unit at Harvard... View Details
      • June 2016 (Revised August 2019)
      • Case

      Numenta: Inventing and (or) Commercializing AI

      By: David B. Yoffie, Liz Kind and David Ben Shimol
      In March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: Could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was... View Details
      Keywords: Artificial Intelligence; Machine Intelligence; Machine Learning; Strategy; Business Model; Entrepreneurship; Information; Technological Innovation; Research; Research and Development; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Commercialization; AI and Machine Learning
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      • August 2014
      • Case

      Opening the Valve: From Software to Hardware (A)

      By: Ethan Bernstein, Francesca Gino and Bradley Staats
      Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee... View Details
      Keywords: Valve; Self-Managed Organizations; Organization Design; Strategy; Flat Organization; Video Games; Organization Alignment; Family Business; Steam; Steam Machine; Design; Games, Gaming, and Gambling; Human Resources; Collaborative Innovation and Invention; Technological Innovation; Leadership Style; Management Practices and Processes; Organizational Design; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Groups and Teams; Alignment; Software; Hardware; Video Game Industry; Seattle
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      • October 2016 (Revised March 2019)
      • Case

      Carrum Health: Scaling Bundled Payments

      By: Robert S. Huckman and Sarah Mehta
      Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality... View Details
      Keywords: Health Financing; Health Insurance; Value-based Healthcare Reimbursements; Bundled Payments; Innovation; Scale; Health; Health Care and Treatment; Cost Management; Growth and Development Strategy; Decision Choices and Conditions; Health Industry; California; San Francisco; San Diego; Seattle
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      • March 2017 (Revised November 2021)
      • Case

      Floodgate: On the Hunt for Thunder Lizards

      By: Rory McDonald, Alix Burke, Emma Franking and Nicole Tempest
      Founded in 2008, Floodgate pioneered the “micro-VC” category, a new type of investment firm that raised smaller funds and made earlier, smaller investments in technology startups than traditional venture-capital firms. By 2015, Floodgate had raised three funds totaling... View Details
      Keywords: Innovation; Business Models; Angel Investors; Crowdfunding; Incubators; Accelerators; Entrepreneurship; Venture Capital; Business Startups; Information Technology; Business Model; Innovation and Invention; Competitive Strategy
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        Carolyn J. Fu

        Carolyn Fu is an assistant professor of business administration in the Strategy Unit. She studies innovation strategy—specifically, how firms can uncover new sources of value through their interactions with the wider innovation ecosystem. Her research explores... View Details

        • September 2013
        • Case

        Boeing 787: More Electric Architecture

        By: Willy Shih
        The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the... View Details
        Keywords: Boeing; 787; Airbus; A350XWB; Architectural Innovation; Technological Substitution; Technological Innovation; Vertical Integration; Air Transportation; Aerospace Industry; United States
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        • 18 Jun 2024
        • Research & Ideas

        Industrial Decarbonization: Confronting the Hard Challenges of Cement

        Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
        Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing
        • November–December 2019
        • Article

        Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

        By: Rory McDonald and Cheng Gao
        New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details
        Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy
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        • October 2024
        • Course Overview Note

        Risks, Opportunities, and Investments in the Era of Climate Change (ROICC)

        By: George Serafeim
        This course overview note introduces the course Risks, Opportunities, and Investments in the Era of Climate Change to students. View Details
        Keywords: Environment; Innovation; Technology; General Management; Organizational Transformations; Investments; Entrepreneurship; Strategy; Finance; Accounting; Leadership; Climate Change; Environmental Sustainability; Management
        Related
        • June 2018
        • Teaching Note

        Sandra Brown Goes Digital

        By: Rosabeth Moss Kanter and Jonathan Cohen
        As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This Teaching Note presents strategies for teaching the Sandra Brown case series, which follows Brown's... View Details
        Keywords: Change Leadership; Change Management; Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Health Care Industry; Career Path; Innovation; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Quality
        Related
        • Teaching Interest

        Product Management

        By: Sara McKinley Torti

        A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details

        Keywords: MBA; Product Management; Scaling And Growth; Product Development; Product Innovation; Product Features; Product Market Fit
        • Teaching Interest

        Competing in the Age of Digital Platforms—(Executive Education)

        By: David B. Yoffie
        Summary

        Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
        Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
        • 01 Mar 2023
        • News

        The Latest Model

        Prysm Group Cofounders Hurder (left) and Barrera: bringing an industry-agnostic approach to helping business leverage emerging technologies Prysm Group cofounders Hurder (left) and Barrera: bringing an industry-agnostic approach to helping business leverage emerging... View Details
        Keywords: Alexander Gelfand; blockchain; cryptocurrency; economic models; innovation; consulting; Management, Scientific, and Technical Consulting Services; Professional Services