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  • All HBS Web  (2,692)
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    • Research  (1,699)
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  • All HBS Web  (2,692)
    • News  (681)
    • Research  (1,699)
    • Events  (20)
    • Multimedia  (1)
  • Faculty Publications  (947)
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  • July–August 2025
  • Article

Don’t Let an AI Failure Harm Your Brand

By: Julian De Freitas
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
  • 2013
  • Teaching Note

Xinhua Hospital: Implementation of EMR Project (TN)

By: F. Warren McFarlan, Ning Jia, Weiqi Liu and Shanshan Cao
Established in 1958, Xinhua Hospital Affiliated to Shanghai Jiao Tong University School of Medicine (hereafter referred to as "Xinhua Hospital") is an integrated modern teaching and research hospital with a comprehensive set of disciplines and a specialization in... View Details
Keywords: China; Hospitals; China
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McFarlan, F. Warren, Ning Jia, Weiqi Liu, and Shanshan Cao. "Xinhua Hospital: Implementation of EMR Project (TN)." Tsinghua University Teaching Note, 2013.
  • 2013
  • Case

Xinhua Hospital: Implementation of EMR Project

By: F. Warren McFarlan, Ning Jia, Weiqi Liu and Shanshan Cao
Established in 1958, Xinhua Hospital Affiliated to Shanghai Jiao Tong University School of Medicine (hereafter referred to as "Xinhua Hospital") is an integrated modern teaching and research hospital with a comprehensive set of disciplines and a specialization in... View Details
Keywords: China; Hospitals; China
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McFarlan, F. Warren, Ning Jia, Weiqi Liu, and Shanshan Cao. "Xinhua Hospital: Implementation of EMR Project." Tsinghua University Case, 2013.
  • Teaching Interest

The Role of Government in Market Economies (RoGME)

By: Matthew C. Weinzierl

RoGME is about one question: What is the proper role of government in market economies? We study the role of government as it plays out in the real world, using case studies to examine policies of current interest and importance.... View Details

  • 21 Nov 2023
  • Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
Keywords: by Geoffrey Jones; Beauty & Cosmetics
  • 23 Jun 2023
  • HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

back to our organizations?’ And as companies face employee reductions in this economic climate, perhaps they should consider doing so in a way that removes layers of organizational structure as well.” How Buurtzorg works Jos de Blok, one of Buurtzorg’s founders,... View Details
Keywords: by Annelena Lobb; Health
  • October 2012 (Revised August 2013)
  • Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien
Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details
Keywords: Abstraction; Value-network; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Horizontal Integration; Vertical Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Complexity; Information Technology; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan
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Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (A)." Harvard Business School Case 613-048, October 2012. (Revised August 2013.)
  • 30 Apr 2024
  • Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

the United States. In that work, I learned that company management had known about the dangers of asbestos since the 1930s but had actively suppressed information linking it to cancer to protect the business. I became deeply curious about... View Details
Keywords: by Dina Gerdeman
  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

Harnessing customer data well is central to any modern business, as is earning consumers’ trust that their information will stay private. With data breaches growing more common, regulations are tightening across the globe to bolster... View Details
Keywords: by Rachel Layne; Information Technology; Information Technology
  • 19 Jul 2011
  • First Look

First Look: July 19

"co-specializes" in related areas (complementarities). In our setting, we find evidence of such complementarities in specialization. Decoding Inside Information Authors:Lauren Cohen, Christopher Malloy, and Lukasz Pomorski... View Details
Keywords: Sean Silverthorne
  • 2014
  • Working Paper

Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and David Dreyfus
In this paper, we test a method for visualizing and measuring software portfolio architectures and use our measures to predict the costs of architectural change. Our data is drawn from a biopharmaceutical company, comprising 407 architectural components with 1,157... View Details
Keywords: Design Structure Matrices; Software Architecture; Flexibility; Software Application Portfolio; Complexity; Applications and Software; Forecasting and Prediction
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Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, and David Dreyfus. "Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis." Harvard Business School Working Paper, No. 14-083, March 2014.
  • 17 Jun 2014
  • First Look

First Look: June 17

technological revolution. The Information Superhighway could reinvent the highway-and airways, railroads, vehicles, and more-by making aspects of the system "smarter" and more connected,... View Details
Keywords: Sean Silverthorne
  • Web

Marketing - Faculty & Research

proving to be more challenging than expected and the team had needed to make changes to the brand's name and positioning, price points, and its product quality, styles, and fits to accommodate the needs of retailers and consumers in the U.S. More View Details
  • April 1992 (Revised April 1996)
  • Case

Harcourt Brace Jovanovich, Inc.

By: Hugo Uyterhoeven
The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry:... View Details
Keywords: Competition; Boundaries; Supply and Industry; Segmentation; Publishing Industry
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Uyterhoeven, Hugo. "Harcourt Brace Jovanovich, Inc." Harvard Business School Case 392-045, April 1992. (Revised April 1996.)
  • December 1996 (Revised July 1997)
  • Case

Studio Realty

By: Clayton M. Christensen and Bret J. Baird
Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details
Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry
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Christensen, Clayton M., and Bret J. Baird. "Studio Realty." Harvard Business School Case 697-036, December 1996. (Revised July 1997.)
  • 2013
  • Article

Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews

By: Jun Seok Kang, Polina Kuznetsova, Yejin Choi and Michael Luca
Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to... View Details
Keywords: Safety; Food; Governance Compliance; Mathematical Methods; Applications and Software; Public Administration Industry; Retail Industry; Food and Beverage Industry
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Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca. "Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews." Proceedings of the Conference on Empirical Methods in Natural Language Processing (2013): 1443–1448.
  • Web

Class Profile - Doctoral

Undergraduate Majors* Accounting Applied Mathematics Biology Business Computer Science Decision Sciences Economics Engineering Finance Government History Information Systems Law Mathematics Operations... View Details
  • October 2008
  • Case

Tegan c.c.c.

Examines a struggling IT outsourcing project from the perspective of the customer--Tegan. It should be used in conjunction with Hrad Technika (9-609-039), which illustrates the supplier's point of view. When Tegan, a Welsh toy distributor, outsources the development of... View Details
Keywords: Job Cuts and Outsourcing; Information Technology; Service Operations; Business Processes; Information Technology Industry; Wales; Czech Republic
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Upton, David M., and Bradley R. Staats. "Tegan c.c.c." Harvard Business School Case 609-038, October 2008.
  • November 1992 (Revised December 1992)
  • Case

Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
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Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
  • winter 1989
  • Article

Split-Awards Procurement and Innovation

By: James J. Anton and Dennis A. Yao
In many procurement settings, it is possible for a buyer to split a production award between suppliers. In this article, we develop a model of split-award procurement auctions in which the split choice is endogenous. We characterize the set of equilibrium bids and... View Details
Keywords: Innovation and Invention; Auctions; Bids and Bidding; Cost; Supply Chain; Investment; Balance and Stability
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Anton, James J., and Dennis A. Yao. "Split-Awards Procurement and Innovation." RAND Journal of Economics 20, no. 4 (winter 1989): 538–552. (Harvard users click here for full text.)
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