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  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

measure both face-to-face and electronic interaction before and after the adoption of open office architecture. The results inform our understanding of the impact on human behavior of workspaces that trend toward fewer spatial boundaries... View Details
Keywords: Dina Gerdeman
  • 19 Dec 2016
  • Research & Ideas

The 10 Most Popular Stories of 2016

and Donald Trump attracted lots of attention. Here are the year’s 10 most popular research-related stories, columns, and op-eds on Working Knowledge: How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers Thales Teixeira studies... View Details
Keywords: by Carmen Nobel
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • 25 Oct 2016
  • First Look

October 25, 2016

Business Review To Increase Sales, Get Customers to Commit a Little at a Time By: Cespedes, Frank V., and David Hoffeld Abstract—This article discusses what behavioral research does and does not tell us... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2010
  • Research & Ideas

Managing the Support Staff Identity Crisis

behavior whose work includes corporate consulting. "And I thought, did I ask an awkward question? So I asked again, 'How do you add value to your organization?' I got more nervous laughter." “If you're tied down by your job... View Details
Keywords: by Carmen Nobel
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

downloading? And how effective has that strategy been? For example, is it a good thing to sue potential customers? A: Suing potential customers is not exactly a standard entry in the book of good CRM. More importantly, the RIAA's legal... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 05 Feb 2001
  • Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

extremely hard to do. Worse yet, it doesn't work. The bulldog doesn't suddenly become beautiful because it was forced to wear lipstick. Nothing else about the bulldog or its behavior has changed. It makes the bulldog angry. And the use of... View Details
Keywords: by Rosabeth Moss Kanter
  • 22 Aug 2005
  • Research & Ideas

Balancing the Future Against Today’s Needs

leaders must bring to bear a new perspective on how growth efforts are situated in their companies, how they measure and reward executing the present and building the future, and how they align behaviors to their specific growth... View Details
Keywords: by Paul Michelman
  • 15 Jan 2013
  • First Look

First Look: January 15

http://ssrn.com/abstract=2192460 Dollar Funding and the Lending Behavior of Global Banks Authors:Ivashina, Victoria, David S. Scharfstein, and Jeremy C. Stein Abstract A large share of dollar-denominated lending is done by non-U.S. banks,... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

more specialists are needed to stay up to date with functional best practices. The problem that this influx of specialists creates, Cespedes says, is that fewer senior executives are responsible for integrating activities across the multiple activities that determine... View Details
Keywords: by Michael Blanding
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

Also, people are more attuned to the knowledge that geopolitical strife is influenced by environmental issues, such as how American dependence on Persian Gulf oil colors its behavior in that volatile region. It is only in recent years... View Details
Keywords: by Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm. These findings are consistent... View Details
Keywords: Martha Lagace
  • 05 Feb 2001
  • What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

students." In his words, this behavior should characterize well-respected programs. He asks, "Isn't 'adapting to change' almost a synonym for learning?" Little attention was given to the influence of alumni in shaping... View Details
Keywords: by James Heskett
  • 06 Aug 2014
  • What Do You Think?

What Is Warren Bennis’s Legacy?

an old custom of some kind. Fritz, always gracious, laughed it off and made it a centerpiece of fun during the rest of the party while Warren basked in the notoriety of his deed. Bennis wrote prolifically and well. Much of the writing... View Details
Keywords: by James Heskett; Education
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

that we can thrive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53562 forthcoming Customer Needs and Solutions In Pursuit of Enhanced Customer Retention Management: Review, Key Issues,... View Details
Keywords: Sean Silverthorne
  • 15 Feb 2016
  • Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

study was a concern that people aren’t saving enough, and that as a result, they won’t have an adequate standard of living in old age.” Beshears is part of the School’s Negotiation, Organizations, and Markets unit, where he researches topics in View Details
Keywords: Re: John Beshears; Financial Services
  • 02 Feb 2016
  • First Look

February 2, 2016

observers rate those who reveal even questionable behavior more positively (experiments 4A and 4B). The negative impact of hiding holds whether opting not to disclose unflattering (drug use, poor grades, and sexually transmitted diseases)... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

terms that require prepayment. During the recent crisis, the exporter was more likely to demand cash in advance terms when transacting with new customers, and customers that traded on cash in advance and letter of credit terms prior to... View Details
Keywords: Sean Silverthorne
  • 06 Aug 2014
  • Research & Ideas

Climbing Down from the Ivory Tower

police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early... View Details
Keywords: by Carmen Nobel; Education; Health
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

understanding of design and manufacturing processes to instruct successfully her American and offshore contractors on how to mass-produce designer clothing at affordable prices. Claiborne was an industry pioneer in many ways. She developed detailed View Details
Keywords: Martha Lagace

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