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Publications

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  • All HBS Web  (25,818)
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Show Results For

  • All HBS Web  (25,818)
    • People  (84)
    • News  (5,562)
    • Research  (15,095)
    • Events  (204)
    • Multimedia  (401)
  • Faculty Publications  (12,561)
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  • Program

Creating Brand Value

Expand your brand's profitably Develop an effective brand portfolio strategy Manage brand risk Leverage a brand as a significant corporate asset Determine the value of a brand Invest in brands and evaluate... View Details
  • Apr 03 2018
  • Testimonial

Immersing Yourself in the Student Experience

  • Apr 25 2017
  • Testimonial

Driving Transformative Change

  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

Competitive advantage. Corporate strategy. The competitive advantage of nations. All over the world these terms quickly bring to mind the groundbreaking work of HBS professor Michael Porter, whose two decades of research on these View Details
Keywords: Re: Michael E. Porter
  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
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Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.

    Negotiate 1-2-3

    Drawing on my book, The Art of Negotiation, the Negotiation 1-2-3 web project provides business practitioners, MBA students, and other learners, an interactive, online resource for improving their negotiation skills. The site’s numeric name reflects three... View Details

    • 27 Nov 2017
    • Research & Ideas

    Beware the Lasting Impression of a 'Temporary' Selfie

    encourages people to take more risks when they decide to post. So the impression from those posts can linger in the mind of an observer, say, a colleague or employer, and “come back to haunt,” according to new View Details
    Keywords: by Rachel Layne
    • Oct 19 2023
    • Testimonial

    Becoming the Catalyst for Digital Transformation

    • June 2018 (Revised October 2020)
    • Case

    Global Brand Management of Anheuser Busch InBev's Budweiser

    By: Jill Avery
    Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
    Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
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    Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
    • December 2015
    • Article

    What Is Disruptive Innovation?

    By: Clayton M. Christensen, Michael Raynor and Rory McDonald
    For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive"... View Details
    Keywords: Disruptive Innovation; Theory
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    Christensen, Clayton M., Michael Raynor, and Rory McDonald. "What Is Disruptive Innovation?" Harvard Business Review 93, no. 12 (December 2015): 44–53.
    • January 2018 (Revised June 2018)
    • Teaching Note

    Womenomics in Japan

    By: Boris Groysberg and David Lane
    Teaching Note for HBS No. 417-002. View Details
    Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Working Conditions; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Japan
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    Groysberg, Boris, and David Lane. "Womenomics in Japan." Harvard Business School Teaching Note 418-051, January 2018. (Revised June 2018.)
    • 2021
    • Book

    The Four Elements: Finding Right Livelihood in the 21st Century

    By: Timothy Butler
    This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details
    Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making
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    Butler, Timothy. The Four Elements: Finding Right Livelihood in the 21st Century. Open Boundary Press, 2021.
    • April 2014 (Revised July 2017)
    • Case

    The Tate's Digital Transformation

    By: Jill Avery
    John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details
    Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United Kingdom
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    Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
    • 26 Jul 2024
    • Research & Ideas

    Why Great Ideas Get Stuck in Universities

    Entrepreneurs must overcome many barriers to get discoveries to market, but academic researchers face an additional one they might not realize: themselves. Academics tend to develop a myopic focus on the... View Details
    Keywords: by Ben Rand; Biotechnology; Health
    • December 1998
    • Supplement

    Vermeer Technologies: Realizing the Dream

    By: Ashish Nanda
    The Vermeer team discusses the organizational and strategic challenges they confront as product development and marketing proceed at the breakneck pace of "Internet time." View Details
    Keywords: Product Development; Product Marketing
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    Nanda, Ashish. "Vermeer Technologies: Realizing the Dream." Harvard Business School Video Supplement 899-507, December 1998.
    • 20 Apr 2016
    • Research & Ideas

    When CEOs Become Activists

    controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
    Keywords: by Carmen Nobel; Technology; Publishing
    • March 2021 (Revised September 2021)
    • Case

    Applied: Using Behavioral Science to Debias Hiring

    By: Ashley Whillans and Jeff Polzer
    The UK government’s Behavioural Insights Team (BIT) needed to hire a new associate and were trying to increase the diversity of their job candidates. This decision was based on academic research showing that recruiters and managers often fell into common traps like... View Details
    Keywords: Hiring; Bias; Behavioral Science; Selection and Staffing; Diversity; Prejudice and Bias; Information Technology; Recruitment
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    Whillans, Ashley, and Jeff Polzer. "Applied: Using Behavioral Science to Debias Hiring." Harvard Business School Case 921-046, March 2021. (Revised September 2021.) (https://www.beapplied.com/.)

      Regina E. Herzlinger

      Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

      Keywords: health care; insurance industry; medical devices; retailing; digital health
      • 13 Feb 2024
      • Research & Ideas

      Breaking Through the Self-Doubt That Keeps Talented Women from Leading

      Collis and Leena Kulkarni, former research associates at HBS. “We found that candidates were talented, and yet they self-selected out,” Coffman says. Ultimately, that means... View Details
      Keywords: by Kara Baskin
      • November 2023
      • Article

      Psychological Factors Underlying Attitudes toward AI Tools

      By: Julian De Freitas, Stuti Agarwal, B. Schmitt and N. Haslam
      What are the psychological factors driving attitudes toward AI tools, and how can resistance to AI systems be overcome when they are beneficial? In this perspective, we first organize the main sources of resistance into five main categories: opacity, emotionlessness,... View Details
      Keywords: Policy; Self; AI and Machine Learning; Attitudes; Technology Adoption
      Citation
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      De Freitas, Julian, Stuti Agarwal, B. Schmitt, and N. Haslam. "Psychological Factors Underlying Attitudes toward AI Tools." Nature Human Behaviour 7, no. 11 (November 2023): 1845–1854.
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