Global Marketing Strategy - Publications - Faculty & Research

01 Dec 2008
News

NYC Club Hosts Nonprofits

accountability and governance, and development and marketing. Professor Kash Rangan, who cochairs the School’s Social Enterprise Initiative, reviewed his research on nonprofit trends. Professor John Quelch, a marketing expert, focused on... View Details

December 2018
Case

Formula E Championship Racing (A)

By: Robert F. Higgins and James Weber

Formula E founder and CEO Alejandro Agag obtained the rights to develop a new electric car racing series from the Fédération Internationale de l'Automobile (FIA). Agag needed to develop the series from scratch—developing a race car and finding teams willing to race,... View Details

Keywords: Electric Car Racing; Entrepreneurship; Global Range; Strategy

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22 Apr 2008
News

The Next Harvard Square? Really?

I’ll admit I don’t have the world’s strongest visual imagination. When folks in the Harvard University Planning Office talk about the new Harvard Square that will be springing up around the Bulletin’s Allston offices over the coming decades, I kind of don’t believe it.... View Details

Keywords: Construction; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Real Estate

07 Feb 2017
First Look

First Look at New Research: February 7

projects, and the implications of global markets and extreme valuations for what a company must achieve. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/817052-PDF-ENG Harvard Business School... View Details

Keywords: Sean Silverthorne

01 Sep 2007
News

How to Take a Stand On UBS and Climate Change

case UBS discovers that its stance on global warming lags behind industry competitors. UBS considers four options in its approach to global warming. First, it could do nothing and stabilize its emissions at... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Finance

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

Margaret L. Rodriguez, Mérieux NutriSciences: Marketing Food Safety Testing. Food safety problems can be quite costly. An E. coli outbreak in Germany in 2011 caused $1.3 billion in losses to the global... View Details

Keywords: by Dina Gerdeman; Food & Beverage

01 Dec 2019
News

Alumni and Faculty Books for December 2019

Self-published The Speculator’s Mosaic is a speculative investment book that details the hard-earned wisdom accumulated during five decades of speculation and portfolio management. Culled from a lifetime of successes—and failures—the book offers a detailed suite of... View Details

October 1987 (Revised March 1992)
Supplement

Boston Fights Drugs (B): Converting Research to Action

By: V. Kasturi Rangan and Jennifer Lawrence

Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact. View Details

Keywords: Advertising; Welfare; Strategy; Advertising Industry; Boston

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30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

Executives must adjust the span of control for each key position and unit on the basis of how the company delivers value to customers. Consider Wal-Mart, which has configured its entire organization to deliver low prices. Wal-Mart's View Details

Keywords: by Robert Simons

06 Jan 2015
News

Chen Weiming: Making A Difference

01 Dec 1998
News

Research Grows from Asian Financial Crisis

Almost two years ago, HBS professor Michael Y. Yoshino embarked on a study in Southeast Asia. Little did he know the twists and turns the region - and his research - would take. With Southeast Asia's economy booming, Yoshino, an expert in View Details

Keywords: Anne Kavanagh

Web

Impact Stories | Social Enterprise | Harvard Business School

Filter Results: (52) Submit People Alumni Executive Education Faculty MBA Students Topics Business for Social Impact Impact Investing K-12 Education Nonprofit Strategy & Governance Public Sector Social Entrepreneurship Format Text Video... View Details

Profile

Yi-An Huang

Where are you now and what are you doing? I’m a director of strategy at Boston Medical Center. We have a small team, directly under the COO, that explores strategies in every area from operational projects... View Details

Keywords: Health Care

Web

Site Credits - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

Fast Answer

Investing in Life Sciences - SIP Resources

Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and market... View Details

December 22, 2023
Article

How NFTs Will Make a Comeback in 2024

By: Scott Duke Kominers and Steve Kaczynski

NFTs are poised to be a major driver of Web3 adoption in 2024 – but the successful projects will look very different from what’s come before. View Details

Keywords: NFTs; Web3; Crypto Economy; Value Creation; Brands and Branding; Marketing Strategy

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October 1987 (Revised October 1992)
Case

Black & Decker Corp.: Household Products Group, Brand Transition

This rewritten version differs from Black & Decker Corp.: Household Products Group (A1) in two ways: 1) It has an explicit decision focus. Homa must decide on a program to transfer the Black & Decker name to GE small appliances; and 2) The detailed information... View Details

Keywords: Decisions; Marketing Strategy; Brands and Branding; Consumer Products Industry

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Digital Transformation - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse View Details

07 Dec 2016
HBS Case

Why Millennials Flock to Fintech for Personal Investing

into an underserved market by allowing clients to invest as little as $5,000. Wealthfront doesn’t even charge a fee for assets of less than $10,000—and even after that charges a 0.25 percent fee, as opposed to fees of 2 to 3 percent by... View Details

Keywords: by Michael Blanding; Financial Services

September–October 2024
Article

Should a Family Business Accept a Returning Daughter’s Radical Proposal?

By: John D. Macomber

A family-owned and controlled conglomerate in Cote d'Ivoire, West Africa, has to decide what titles and authority to give to a daughter who is being courted to leave a promising career in Europe to come back and join the business. The choices of role range from an... View Details

Keywords: Succession Planning; Power Grid; Family Business; Management Succession; Emerging Markets; Business Strategy; Agriculture and Agribusiness Industry; Côte d'Ivoire