Publications

April 1993 (Revised May 2009)
Case

Aravind Eye Hospital, Madurai, India: In Service for Sight, The

By: V. Kasturi Rangan

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population.... View Details

Keywords: Developing Countries and Economies; Social Marketing; Service Delivery; Service Operations; Welfare; Expansion; Health Industry; India

26 Aug 2020
News

'I'm afraid we're going to lose 20-30% of our small businesses': Fmr. SBA Administrator Karen Mills

December 2016
Case

thredUP: Think Secondhand First

By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga

In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture... View Details

Keywords: Scaling Start-ups; International Expansion; Online Consignment; Apparel; Internet and the Web; Expansion; Entrepreneurship; Global Strategy; Business Startups; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry; San Francisco

30 Nov 2018
News

Be a disruptor to avoid disruption

Web

Social Enterprise | Harvard Business School

markets and trade policy is causing disruption globally, with low-income people... Events 2025 Jul 27 Jul-02 Aug Executive Education: Strategic Perspectives in Nonprofit Management This week-long on-campus... View Details

September 2014
Teaching Note

Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture

By: Joan Farre-Mensa

The Entrepreneurial Finance Lab (EFL) is a financial technology start-up that has developed a new tool that uses psychometric tests to aid banks in developing markets with credit scoring of business loan applicants. EFL's ultimate goal is to solve the financing gap... View Details

Keywords: Entrepreneurial Finance; Entrepreneurship; Financial Services Industry

January 1990 (Revised February 1990)
Case

MSA: The Software Company--Planning the AMAPs Product Line

By: Robert J. Dolan

MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details

Keywords: Product; Marketing; Mathematical Methods; Software

11 Aug 2014
Working Paper Summaries

Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements

Keywords: by William Schmidt & Ryan W. Buell

September 1999 (Revised October 2006)
Case

MarketSoft

By: Joseph B. Lassiter III and Diana S. Gardner

Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their... View Details

Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry

Web

Program Requirements - Doctoral

required to complete the following: Consumer Behavior (HBS 4630) Marketing Models (HBS 4660) Micro Topics in Organizational Behavior (HBS 4882) Behavioral Approaches to Decision Making and Negotiation (HBS... View Details

August 2006 (Revised May 2016)
Case

Cluster Mobilization in Mitteldeutschland

By: Jeffrey Fear, Christian H.M. Ketels and Claudia Linsenmeier

As part of the privatization in Eastern Germany after the fall of the Berlin Wall, Dow Chemical made a major investment in the Halle-Leipzig region, one of the largest chemical industry sites in Europe. The executive in charge of Dow's operations in the region, Bart... View Details

Keywords: Industry Clusters; Development Economics; Privatization; Chemicals; Foreign Direct Investment; Management Teams; Private Sector; Competitive Strategy; Brands and Branding; Market Participation; Chemical Industry; Germany

08 Nov 2022
Research & Ideas

How Centuries of Restrictions on Women Shed Light on Today's Abortion Debate

societies where men were away from home for extended periods to work and found it difficult to monitor the behavior of women, for example in societies that relied more on... View Details

Keywords: by Kara Baskin

April 1978 (Revised January 1985)
Case

Searle Medical Instruments Group (Abridged)

By: Steven C. Wheelwright

SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details

Keywords: Change; Brands and Branding; Market Participation; Production; Success; Performance Capacity; Expansion; Medical Devices and Supplies Industry

27 Sep 2017
News

Will a Corporate Tax Holiday Give Workers Anything to Cheer?

July 1997 (Revised February 1998)
Case

Aladdin Knowledge Systems

By: John A. Quelch

The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details

Keywords: Distribution; Marketing; Applications and Software; Globalization; Acquisition; Sales; Information Technology Industry; United States; Europe