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Publications

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    • Faculty Publications  (38,068)

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    • All HBS Web  (119,515)
      • Faculty Publications  (38,068)
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      • January 2019 (Revised December 2019)
      • Case

      CrossBoundary Energy

      By: John Macomber
      Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable... View Details
      Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana
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      Macomber, John. "CrossBoundary Energy." Harvard Business School Case 219-089, January 2019. (Revised December 2019.)
      • January 2019
      • Supplement

      Gemini Investors

      By: Richard S. Ruback and Royce Yudkoff
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      Ruback, Richard S., and Royce Yudkoff. "Gemini Investors." Harvard Business School Multimedia/Video Supplement 219-715, January 2019.
      • January 2019
      • Teaching Note

      Pricing PatientPing

      By: Frank V. Cespedes
      Teaching Note for HBS No. 818-017. PatientPing sells a software platform that allows health care providers to receive real-time notifications (“pings”) when one of their patients is admitted to or discharged from a health-care facility. The platform facilitates... View Details
      Keywords: Pricing; Health Tech; Health Technology; Sales Process; Sales Strategy; Price; Sales; Marketing Strategy; Health Care and Treatment; Health Industry; Technology Industry; United States; Massachusetts
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      Cespedes, Frank V. "Pricing PatientPing." Harvard Business School Teaching Note 819-098, January 2019.
      • January 2019
      • Supplement

      Tesla's Bid for SolarCity (B)

      By: Charles C.Y. Wang and Athena Zhang
      Supplements the (A) case. View Details
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      Wang, Charles C.Y., and Athena Zhang. "Tesla's Bid for SolarCity (B)." Harvard Business School Supplement 119-075, January 2019.
      • January 30, 2019
      • Editorial

      Accounting for Time

      By: Ashley Whillans and Hanne Collins
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      Whillans, Ashley, and Hanne Collins. "Accounting for Time." Harvard Business Review: The Big Idea (January 30, 2019).
      • January 2019
      • Supplement

      Fail Safe Testing, Inc.

      By: Richard S. Ruback and Royce Yudkoff
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      Ruback, Richard S., and Royce Yudkoff. "Fail Safe Testing, Inc." Harvard Business School Multimedia/Video Supplement 219-714, January 2019.
      • January 2019 (Revised June 2019)
      • Case

      Lattice Semiconductor and the Future of Chinese High-Tech Acquisitions in the United States

      By: Meg Rithmire and Yihao Li
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      Rithmire, Meg, and Yihao Li. "Lattice Semiconductor and the Future of Chinese High-Tech Acquisitions in the United States." Harvard Business School Case 719-059, January 2019. (Revised June 2019.)
      • January 2019
      • Supplement

      MC Tool

      By: Richard S. Ruback and Royce Yudkoff
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      Ruback, Richard S., and Royce Yudkoff. "MC Tool." Harvard Business School Multimedia/Video Supplement 219-718, January 2019.
      • January 2019
      • Supplement

      Next Street, LLC

      By: Richard S. Ruback and Royce Yudkoff
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      Ruback, Richard S., and Royce Yudkoff. "Next Street, LLC." Harvard Business School Multimedia/Video Supplement 219-723, January 2019.
      • January 2019
      • Case

      Philips' Connected Baby Bottle

      By: Rajiv Lal, Srikant M. Datar and Caitlin N. Bowler
      Keywords: Smart Connected Products
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      Lal, Rajiv, Srikant M. Datar, and Caitlin N. Bowler. "Philips' Connected Baby Bottle." Harvard Business School Case 519-020, January 2019.
      • January 2019 (Revised February 2020)
      • Case

      Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG

      By: George Serafeim
      In the fall of 2018, Hiro Mizuno, the Chief Investment Officer (CIO) of GPIF, the Japanese Government Pension Fund, was reflecting on his efforts to integrate Environmental, Social and Governance (ESG) issues into every aspect of GPIF’s portfolio. His efforts ranged... View Details
      Keywords: Pension Funds; ESG (Environmental, Social, Governance) Performance; Investment Funds; Environmental Sustainability; Social Issues; Governance; Leading Change; Economy; Performance Improvement; Japan
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      Henderson, Rebecca, George Serafeim, Josh Lerner, and Naoko Jinjo. "Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG." Harvard Business School Case 319-067, January 2019. (Revised February 2020.)
      • Article

      Big Ideas Feature: Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will

      By: A.V. Whillans
      Adam (real story, fake name) was a good employee who was given a plum project he believed could get him a promotion and a raise. Taking it seemed like the proverbial no-brainer: Work hard, nail the assignment, get more pay. He knew he’d have to put in long days and... View Details
      Keywords: Time; Privilege; Guilt; Money; Happiness; Work-Life Balance
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      Whillans, A.V. "Big Ideas Feature: Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will." Special Issue on HBR Big Idea: Time Poor and Unhappy. Harvard Business Review (website) (January 29, 2019).
      • 2019
      • Article

      Fair Algorithms for Learning in Allocation Problems

      By: Hadi Elzayn, Shahin Jabbari, Christopher Jung, Michael J Kearns, Seth Neel, Aaron Leon Roth and Zachary Schutzman
      Settings such as lending and policing can be modeled by a centralized agent allocating a scarce resource (e.g. loans or police officers) amongst several groups, in order to maximize some objective (e.g. loans given that are repaid, or criminals that are apprehended).... View Details
      Keywords: Allocation Problems; Algorithms; Fairness; Learning
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      Elzayn, Hadi, Shahin Jabbari, Christopher Jung, Michael J Kearns, Seth Neel, Aaron Leon Roth, and Zachary Schutzman. "Fair Algorithms for Learning in Allocation Problems." Proceedings of the Conference on Fairness, Accountability, and Transparency (2019): 170–179.
      • January 2019 (Revised February 2024)
      • Teaching Note

      Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

      By: Ayelet Israeli
      Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
      Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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      Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
      • 2019
      • Working Paper

      The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

      By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
      Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
      Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology
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      Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-080, January 2019.
      • 2019
      • Working Paper

      Relative Performance Transparency: Effects on Sustainable Choices

      By: Ryan W. Buell, Shwetha Mariadassou and Yanchong Zheng
      We study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the company's sustainability... View Details
      Keywords: Relative Performance Tranparency; Process Transparency; Customer Transparency; Levels; Changes; Reflectiveness; Self-serving Attribution Biases; Sustainability; Consumer Choice
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      Buell, Ryan W., Shwetha Mariadassou, and Yanchong Zheng. "Relative Performance Transparency: Effects on Sustainable Choices." Harvard Business School Working Paper, No. 19-079, January 2019.
      • Article

      Research: People Use Less Energy When They Think Their Neighbors Care About the Environment

      By: Jon M. Jachimowicz, Oliver P. Hauser, Julie O'Brien, Erin Sherman and Adam D. Galinsky
      A significant reduction in energy consumption is needed to help meet critical temperature thresholds. New research points to a way to help consumers work toward this goal – one that doesn’t rest on changing people’s personal beliefs about climate change. Rather, it... View Details
      Keywords: Sustainability; Energy; Energy Conservation; Motivation and Incentives
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      Jachimowicz, Jon M., Oliver P. Hauser, Julie O'Brien, Erin Sherman, and Adam D. Galinsky. "Research: People Use Less Energy When They Think Their Neighbors Care About the Environment." Harvard Business Review (website) (January 28, 2019).
      • January 2019 (Revised December 2019)
      • Case

      Lettuce Entertain You Enterprises (A): Turning Over a New Leaf?

      By: Lena G. Goldberg, Michael S. Kaufman, Zach Addy, Michelle Lee, Cordelia Shackleton and Tara Tomimoto
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      Goldberg, Lena G., Michael S. Kaufman, Zach Addy, Michelle Lee, Cordelia Shackleton, and Tara Tomimoto. "Lettuce Entertain You Enterprises (A): Turning Over a New Leaf?" Harvard Business School Case 319-077, January 2019. (Revised December 2019.)
      • January 2019
      • Case

      AIME High: A Social Entrepreneur's Moon Shot

      By: Christopher A. Bartlett
      Describes the entrepreneurial leadership of Jack Manning Bancroft (JMB), a young Indigenous Australian university student who created the Australian Indigenous Mentoring Experience (AIME), a nonprofit organization he formed to respond to the problem of Indigenous high... View Details
      Keywords: Entrepreneurship; Mission; Organization Culture; Non-profit; NGO; Social Entrepreneurship; Leadership; Global Strategy; Mission and Purpose; Secondary Education; Organizational Culture; Education Industry; Service Industry; Australia; United States
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      Bartlett, Christopher A. "AIME High: A Social Entrepreneur's Moon Shot." Harvard Business School Case 919-411, January 2019.
      • January 2019
      • Supplement

      AIME High: A Social Entrepreneur's Moon Shot (B)

      By: Christopher A. Bartlett
      Supplements the (A) case. View Details
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      Bartlett, Christopher A. "AIME High: A Social Entrepreneur's Moon Shot (B)." Harvard Business School Supplement 919-412, January 2019.
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