Publications

January 1995 (Revised April 1996)
Background Note

Choreographing a Case Class

By: V. Kasturi Rangan

Compares four different approaches to case teaching: lecturing, theorizing, illustrating, and choreographing a case. Argues the advantages of the "choreography" method from the point of view of students' learning. Concludes with a description of that method and some... View Details

Keywords: Cases

July 1986
Background Note

Hints for Casewriting

By: Benson P. Shapiro

Helps casewriters and their supervisors to understand the basics of developing cases for classroom use. View Details

Keywords: Cases

June 1979 (Revised September 1980)
Case

Biography of an Executive (A)

By: Jay W. Lorsch

Keywords: Biography

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26 Apr 2011
News

BioMine Strikes Gold

and PhytoTEK were semifinalists, while AI Exchange received a mention at Monday's awards dinner as the winner of an informal popular vote. Modeled after the HBS student Business Plan Contest, now in its 15th year, the Alumni New Venture... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

01 Apr 2001
News

The Small Business Difference: How Smaller Companies Manage with Less

was software that could mine huge databases and organize information that was both usable and affordable for small businesses. But when it didn’t take off with its target customers, Slayton and his team were quick to adapt. Sensing a new... View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services

01 Jun 2011
News

The House that Howard Built

Not so long ago, its practitioners were considered a risk-taking breed apart and teaching it was viewed as an academic career-killer. But then entrepreneurship came in from the cold, thanks in large part to a maverick true believer named Howard Stevenson. Issue Focus:... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

31 Jul 2012
News

Lessons from Building a Business

Keywords: Information; Information; Information; Information; Information

06 Oct 2010
Working Paper Summaries

Using What We Know: Turning Organizational Knowledge into Team Performance

Keywords: by Bradley R. Staats, Melissa A. Valentine & Amy C. Edmondson; Video Game; Web Services

December 2023 (Revised August 2024)
Supplement

Microsoft Azure and the Cloud Wars (B)

By: Andy Wu and Matt Higgins

By 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had... View Details

Keywords: Microsoft; Artificial Intelligence; AI; Competition; Information Infrastructure; Market Participation

April 1995 (Revised May 1995)
Case

Metsa-Serla: Environmental Labels in the European Forest Products Markets

By: Forest L. Reinhardt and Pat Markovich

Keywords: Labels; Environmental Sustainability; Forest Products Industry; Europe

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2005
Book

Problems and Cases in Health Care Marketing

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan

Keywords: Problems and Challenges; Cases; Health; Marketing

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Read Now

July 1990
Background Note

Effective Business Presentations

Effective presentations do not just happen, they are the result of careful planning and practice. The more appropriate to audience, situation, and topic your planning and delivery, the more likely it is that you will achieve your communication goal. An active, involved... View Details

Keywords: Business or Company Management; Presentations

11 Aug 2014
News

What Business Schools Don't Get About MOOCs

Keywords: online education; MOOCs; disruptive innovation; business schools; Educational Services

01 Oct 2002
News

View from the Top

Art by Digital Vision Corporate leadership is a much-discussed topic these days. With financial scandals making headlines daily, the CEO hero worship that was common during the late 1990s is out and increased skepticism is in. “The imperial chief executive, hailed not... View Details

January 2020
Case

Lunchclub: Algorithmic Networking

By: Scott Duke Kominers and George Gonzalez

Algorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace... View Details

Keywords: Monetization Strategy; Networking; Business Startups; Marketplace Matching; Market Design; Growth and Development Strategy; Information Industry

October 1987 (Revised May 1993)
Case

National Demographics & Lifestyles (A)

Describes National Demographics and Lifestyles (NDL), a Colorado-based company that compiles a database from product "warranty registration cards" and sells mailing lists from this database. The company has burned through more rounds of financing than ever intended,... View Details

Keywords: Demographics; Venture Capital; Financing and Loans; Management; Marketing; Information Industry; Colorado