Publications

29 Sep 2015
Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

relationship. With operations primarily online, their major expenses are technology and advertising. Labor costs are miniscule, because the workers who create revenue are independent contractors. In contrast, traditionally structured... View Details

Keywords: by Andrei Hagiu; Web Services; Web Services

2001
Book

e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing

2002
Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing

January 2001 (Revised April 2001)
Teaching Note

Lawyers & Leases TN

By: Richard G. Hamermesh and Michele Lutz

Teaching Note for (9-801-166). View Details

Keywords: Contracts; Negotiation; Entrepreneurship; Internet and the Web; Education; Education Industry

01 Dec 2010
News

Rent Out Your Ride

service with Web site sign-up and programmed cards that provide members with access to owners’ vehicles in home driveways or parking lots. Clark says that a key ingredient is personalizing the service: Renters are reminded that they are... View Details

Keywords: car sharing; Transit and Ground Passenger Transportation; Transportation

January 2002 (Revised May 2002)
Case

Digital China Holdings Limited: ERP as a Platform for Building New Capabilities

By: F. Warren McFarlan, Guoqing Chen and Kai Reimers

This case analyzes a complex ERP implementation that takes place in one of the leading companies in China. The issues are indistinguishable from those facing a U.S. organization. View Details

Keywords: Internet and the Web; Technology Adoption; Information Technology; Complexity; Problems and Challenges; China

Educators

11 Mar 2001
Research & Ideas

Evolving for Success [Part Two]

age: dot-coms, dot-com enablers, and wanna-dots. That's kind of a joke, because many of the pure dot-coms are dead. The dot-com enablers, which are the technology and service firms themselves, are the biggest e-commerce companies in the... View Details

Keywords: by Staff

01 Sep 2010
News

Online Fashionistas

“A lot of the brands love the fact that our Web site is private like a very contained platform in which we could sell their goods. It was actually very easy once we got the system up and running to get amazing designers, not only women’s... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

July 2011 (Revised January 2012)
Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld

Teaching Note for 512021. View Details

Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

1999
Book

Internet University Vol. 1: Your Guide to Online College Courses; Vol. 2: Liberal Arts; Vol. 3: Technology; Vol. 4: Graduate Studies; Vol. 5: Business School Edition

By: D. Quinn Mills

Keywords: Higher Education; Internet and the Web; Information Technology; Business Education

01 Jun 2000
News

HBS Business Plan Contestants Pin Their Hopes on the Internet

cash and in-kind services. They are KNUMI, which is developing technology to enable "media content providers to create a highly interactive experience for end-users"; Sound MicroSystems, which is commercializing View Details

October 2011
Case

CSN Stores

By: William A. Sahlman and Neil Tolaney

In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. View Details

Keywords: Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Information Technology Industry

Educators

March 1999
Case

MySoftware Company (A)

By: H. Kent Bowen and Nicole Tempest

In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details

Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry

July 2001 (Revised May 2002)
Case

WWWW - Who Will Win Wireless?

This case discusses different players in the wireless Internet industry and asks readers to evaluate the likelihood that they will create and capture value. View Details

Keywords: Internet and the Web; Success; Mobile and Wireless Technology

First Quarter 1996
Article

Electronic Commerce: Building Blocks of New Business Opportunity

By: L. M. Applegate, C.W. Holsapple, R. Kalakota, F.J. Radermacher and A.B. Whinston

Keywords: Internet and the Web; Opportunities

01 Oct 2000
News

HBS Alumni Association Board of Directors: President's Report

distance learning while supporting the development of Baker Library's Working Knowledge Web site (www.hbsworkingknowledge.hbs.edu). HBS Clubs Recognizing that clubs must "reinvent" themselves in order to stay current among competing... View Details

September 2016 (Revised September 2016)
Case

Spectio: A Digital Lighting Company

By: Rajiv Lal and Sarah McAra

Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details

Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web

Educators