Publications

September 2020 (Revised July 2022)
Technical Note

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details

April 2024
Article

Loneliness and Emotion Regulation in Daily Life

By: Lameese Eldesouky, Amit Goldenberg and Kate Ellis

There is a growing understanding that emotion regulation (ER) abilities can be an important buffer for loneliness. However, most of this research is cross-sectional. Thus, it is unknown whether loneliness is associated with ER in momentary evaluations and can predict... View Details

Keywords: Interpersonal Communication; Emotions; Attitudes; Egypt

Read Now

December 2012 (Revised September 2022)
Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain

Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details

Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy

June 2018
Teaching Note

Sandra Brown Goes Digital

By: Rosabeth Moss Kanter and Jonathan Cohen

As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This Teaching Note presents strategies for teaching the Sandra Brown case series, which follows Brown's... View Details

Keywords: Change Leadership; Change Management; Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Health Care Industry; Career Path; Innovation; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Quality

28 Mar 2023
HBS Seminar

Isabel Fernandez-Mateo, London Business School

April 2020 (Revised November 2020)
Case

Ping An: Pioneering the New Model of ‘Technology-driven Finance’

By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai

In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details

Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry

December 2013 (Revised April 2014)
Case

Seeding Growth in the Democratic Republic of the Congo

By: Ray Goldberg, Carin-Isabel Knoop and Djordjija Petkoski

By 2013, the agricultural sector in the Democratic Republic of the Congo (DRC) had long suffered from war, political instability, and dilapidated infrastructure. A country with 75 million inhabitants and the second lowest GDP per capita in the world in 2011, the DRC's... View Details

Keywords: National Agricultural Investment Plan (PNIA); Developing Agriculture; World Bank; Poverty Reduction; Special Economic Zones (SEZs); Small-scale Farmers; Agricultural Business Parks; Agriculture Reform; Agribusiness; Economic Growth; Infrastructure; Agriculture and Agribusiness Industry; Africa; Congo, Democratic Republic of the

24 Nov 2014
News

Inventing Products is Less Valuable Than Inventing Ideas

10 Jul 2015
News

Starbucks, #Racetogether, and How Companies Do Good the Right Way

20 Jun 2019
News

What Tech Pioneers Can Learn From Emerging Markets

March 2022
Teaching Note

Sawiris Foundation: Elevating Education in Egypt

By: Brian Trelstad and Alpana Thapar

Teaching Note for HBS Case No. 322-023. Founded in 2001 by the Sawiris family, one of the wealthiest families in Egypt, the Sawiris Foundation for Social Development (SFSD) invested in human capital and provision of basic social services for the most marginalized... View Details

Keywords: Sustainable Development; Human Capital; Equality and Inequality; Education; Business Strategy; Social Enterprise; Social Issues; Partners and Partnerships; Growth and Development Strategy; Education Industry; Egypt

2009
Chapter

Entrepreneurship and the History of Globalization

By: G. Jones and R. Daniel Wadhwani

In this article, we build on the recent efforts of scholars to reintroduce entrepreneurship into the research agenda of business historians. We examine the value and limitations of adapting recent social scientific theories and methods on entrepreneurship to research... View Details

Keywords: History; Multinational Firms and Management; Resource Allocation; Research; Entrepreneurship; Cognition and Thinking; Growth and Development Strategy

Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games

February 2023
Supplement

The Swatch Group (B): Omega X Swatch

By: Rohit Deshpandé and Daniela Beyersdorfer

In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with... View Details

Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Europe; Switzerland

Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many... View Details

25 Mar 2021
Blog Post

Meet the Student Academic Services Support Team at HBS!

the myriad social and co-curricular opportunities available during their time here. So how can they help? The MBA Student & Academic Services Support Services team provides direct support, counseling, and advising to all HBS students... View Details

September 2021 (Revised February 2022)
Case

Sawiris Foundation: Elevating Education in Egypt

By: Brian Trelstad and Alpana Thapar

Founded in 2001 by the Sawiris family, one of the wealthiest families in Egypt, the Sawiris Foundation for Social Development (SFSD) invested in human capital and provision of basic social services for the most marginalized Egyptians. In 2015, Noura Selim’s (MBA 2013)... View Details

Keywords: Sustainable Development; Social Enterprise; Education; Social Issues; Partners and Partnerships; Growth and Development Strategy; Education Industry; Egypt

December 2019 (Revised March 2020)
Case

Impossible Foods

By: Jose B. Alvarez and Natalie Kindred

Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details