Publications

December 2005 (Revised October 2013)
Case

Fred Khosravi and AccessClosure (A)

By: Richard Hamermesh and Liz Kind

Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO. View Details

Keywords: Negotiation; Medical Devices; Venture Capital; Life Sciences; Health Care Industry; Healthcare Technology; Healthcare Ventures; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

August 2009
Case

Intel NBI: Vivonic

By: Willy C. Shih and Thomas Thurston

Vivonic was a start-up that was part of Intel's New Business Initiatives that sought to develop and sell personal health monitoring hardware and software. When it was first funded, Intel was in the midst of record growth and was seeking diversification. But the company... View Details

Keywords: Business Startups; Experience and Expertise; Corporate Entrepreneurship; Product Development; Failure; Diversification; Semiconductor Industry

Find at Harvard

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

Web

Placement - Doctoral

Katherine B. Coffman , Samuel G. Hanson , Robin Greenwood , and Tarek Hassan Jeff Gortmaker Business Economics, 2025 Placement: New York University Stern School of Business, Economics Department Dissertation: Open Source Software View Details

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

October 2014 (Revised October 2014)
Case

RedBrick Health: How to Fatten the Company That Slims...

By: Robert F. Higgins and Robert M. Greenglass

The case describes this health and wellness service company and poses the question: should RedBrick stay on the path of building out its product platform, or should the RedBrick platform be launched directly to health insurers, ACOs, or directly to customers? View Details

Keywords: ACOs; Accountable Care Organization; Healthcare; Health Services; Healthcare Industry; Health Engagement Company; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; United States

2023
Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan

he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details

Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing

June 2011 (Revised June 2013)
Case

Sino-Ocean Land: Responding to Change

By: Nicolas P. Retsinas, Jeffrey Hu and Runjiao Xu

In 2010, Sino-Ocean Land Holdings Limited was a highly successful, large real estate developer based in Beijing, China. Sino-Ocean Land had three main business segments—property development, property investment/management, and other real estate related businesses. From... View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Diversification; Property; Policy; State Ownership; Business Strategy; Business and Government Relations; Real Estate Industry; Beijing

October 2004 (Revised March 2005)
Case

Bright Dairy & Food Co., Ltd

By: David E. Bell and Hal Hogan

Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? View Details

Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China

16 Oct 2012
First Look

First Look: October 16

reversal of the state's policy towards private business from late 1978, and has grown rapidly since. While insurance as a concept and product has been a big success in post-reform China, the growth of the... View Details

Keywords: Sean Silverthorne

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

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07 Feb 2012
First Look

First Look: February 7

time. Publisher's link: http://www.sagepub.com/books/Book235126 Exploring the Duality between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis Authors:Alan MacCormack, John Rusnak, and Carliss Y. Baldwin... View Details

Keywords: Sean Silverthorne

August 2019 (Revised March 2022)
Case

Family Matters: Governance at the Zamil Group

By: Christina R. Wing, Suraj Srinivasan and Esel Çekin

This case focuses on a large Saudi Arabian industrial conglomerate and family business Zamil Group’s corporate and family governance journey. The 12 sons of the founder led and grew the group successfully after taking over from their father in 1961. The secret to their... View Details

Keywords: Middle East; Family Ownership; Family-owned Business; Saudi Arabia; Family Business; Governance; Organizational Structure; Values and Beliefs; Industrial Products Industry; Industrial Products Industry; Middle East; Saudi Arabia; Bahrain

30 Mar 2010
First Look

First Look: March 30

the two tendencies can be explained as a product of a contingent recency effect: although the estimations reflect negative recency, choice behavior reflects positive recency. A similar pattern is observed in the field study: immediately... View Details

Keywords: Sean Silverthorne

March 2024 (Revised November 2024)
Case

Kawasaki Heavy Industries Bets on Clean Hydrogen

By: Gunnar Trumbull, Nobuo Sato and Akiko Kanno

Kawasaki Heavy Industries (KHI), an engineering manufacturer headquartered in Japan, was aiming to scale up its hydrogen production and establish a global hydrogen supply chain. The initiative was in line with Japan's energy strategy, as the country seeks to transition... View Details

Keywords: Renewable Energy; Demand and Consumers; Competition; Growth and Development Strategy; Infrastructure; Supply Chain; Manufacturing Industry; Energy Industry