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  • April 2025
  • Teaching Note

Allbirds: Decarbonizing Fashion (A) and (B)

By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Competitive Advantage; Apparel and Accessories Industry; Fashion Industry; United States; California
Related
  • July 2018 (Revised August 2018)
  • Case

Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time

By: Lena G. Goldberg
The founder of a Colorado start-up focused on developing a line of condiments confronts a host of legal issues that threaten the viability of her young enterprise. She is suing a co-packer for, among other things, breach of contract, theft of recipes and trade secrets,... View Details
Keywords: Law And Regulation; Start-ups; Founders' Agreements; Cross-Border Jurisdiction; Torts; Consumer Protection; Non-disclosure Agreements; Intellectual Property Protection; Fraud; Legal Remedies; Law; Lawsuits and Litigation; Laws and Statutes; Business Startups; Contracts; Intellectual Property; Food and Beverage Industry
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  • December 1987 (Revised August 1990)
  • Case

Florida Power & Light's Quality Improvement Program

Describes a major electric utility's highly successful effort to institute a comprehensive quality improvement program throughout the organization. Designed to be used in a comparative analysis of the quality improvement effort described in Paul Revere Insurance Co.... View Details
Keywords: Organizational Change and Adaptation; Quality; Performance Productivity; Utilities Industry; Florida
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  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

including streaming content). Even the best product design will end up subordinated to the best multi-sided platform. Software platforms have also been the source of much creative destruction. The reduction... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • July 1994
  • Case

Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Consumer Products Industry; Washington (state, US)
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  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 02 May 2023
    • Blog Post

    From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

    Rodolfo A. Diaz Cabello (MBA 2021) reflects on how his experiences at Harvard Business School supported his path to building new products at Spotify. In October 2022 I joined Spotify as a Senior Product... View Details
    • September 2024
    • Supplement

    National Public Broadcasting (B)

    By: Richard S. Ruback and Royce Yudkoff
    Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
    Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
    Keywords: Financial Strategy; Financial Management; Media; Ownership; Strategy; Advertising; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Mergers and Acquisitions; Private Equity; Journalism and News Industry; Media and Broadcasting Industry; United States
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    • February 2020
    • Article

    Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

    By: Rachel Gershon, Cynthia Cryder and Leslie K. John
    While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details
    Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making
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    • 04 Sep 2007
    • Working Paper Summaries

    Why Do Intermediaries Divert Search?

    Keywords: by Andrei Hagiu & Bruno Jullien
    • 20 Aug 2013
    • First Look

    First Look: August 20

    Lakhani, and Michael E. Menietti Abstract—Tournaments are widely used in the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm View Details
    Keywords: Anna Secino
    • February 2022 (Revised July 2022)
    • Supplement

    InstaDeep: AI Innovation Born in Africa (B)

    By: Shikhar Ghosh and Esel Çekin
    Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
    Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
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      Building Sustainable Cities

      By 2050 the number of people living in cities will have nearly doubled, to 6 billion, and the problems created by this rampant urbanization are among the most important challenges of our time. Of all resource-management issues, the author argues, water, electricity,... View Details

      • December 2003 (Revised April 2004)
      • Case

      Dragon's Teeth Vineyards

      By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
      Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
      Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa
      Related
      • 10 Jul 2023
      • In Practice

      The Harvard Business School Faculty Summer Reader 2023

      about finding more precious time; there's this exercise where you make a list of 10 things to say “no” to in order to say “yes” to the truly meaningful stuff. Talk about empowering choices! I’m also currently enjoying reading The Design... View Details
      Keywords: by Dina Gerdeman
      • 29 Jun 2007
      • First Look

      First Look: June 29, 2007

      certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael... View Details
      Keywords: Martha Lagace
      • June 2016
      • Teaching Note

      N12 Technologies: Building an Organization and Building a Business

      By: David A. Garvin
      N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
      Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States
      Related
      • 28 Apr 2015
      • First Look

      First Look: April 28

      value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of The Business Insider, disagrees saying, "You can't just wave your magic wand and make something of nothing." This short case is designed to... View Details
      Keywords: Sean Silverthorne
      • Program

      The Business of Entertainment, Media, and Sports

      Summary Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this... View Details
      Keywords: Media & Entertainment; Media & Entertainment