Publications

March 2006 (Revised February 2007)
Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

Web

Curriculum - Case Method Project

colonial charters; voting rights and franchise requirements in the early United States; populism; industrialization and urbanization; Rhode Island; suffrage movement; Dorr... View Details

05 Dec 2022
What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

(iStockphoto/josefkubes) Jack Welch’s leadership practices and accomplishments as CEO of General Electric for 20 years have once again come under scrutiny. He is the subject of two recent books. Their titles—David Gelles’ The Man Who... View Details

Keywords: by James Heskett; Industrial Products; Industrial Products; Industrial Products; Industrial Products

September 2023 (Revised September 2023)
Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

Web

Organizational Behavior - Faculty & Research

Media to achieve performance with purpose? Keywords: South Asia ; India ; Purpose ; Strategy ; Business Model ; Leadership ; Digital ; Business Ventures ; Change ; Decision Making ; Growth and Development ;... View Details

October 2017 (Revised November 2017)
Case

NYC311

By: Constantine E. Kontokosta, Mitchell Weiss, Christine Snively and Sarah Gulick

Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some communities being underserved by 311? How do we know we are hearing from the right people?” Founded... View Details

16 Feb 2024
Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

Artificial intelligence is changing the nature of work on a scale some predict will be as transformative as the Industrial Revolution. It’s also exposing the yawning gaps in a fractured US employment system that many companies View Details

Keywords: by Rachel Layne; Information Technology; Technology

January 2019 (Revised October 2019)
Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Information Technology Industry

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

December 2011
Case

Negotiating the Path of Abraham

By: James K. Sebenius and Kimberlyn Leary

The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. The Path begins in the ancient ruins of Harran, in modern-day Turkey, where Abraham first heard... View Details

Keywords: Nonprofit Organizations; Governing and Advisory Boards; Partners and Partnerships; Negotiation; Social Entrepreneurship; Religion; Culture; Tourism Industry; Israel; Syria; Middle East; Turkey; Jordan

Web

Great American Business Leaders of the 20th Century - Leadership

Data Systems, 1961–1969 William S. Paley Columbia Broadcasting System, 1928–1983 Ray T. Parfet, Jr. Upjohn Company, 1969–1987 William G. Park Crucible Steel Company, 1900–1909 George S. Parker Parker Brothers, 1901–1933 Eugene M.... View Details

26 Mar 2020
Blog Post

The Road Untraveled: VC Perspectives on COVID-19

Times of Crises We are all inundated on social media with strong opinions during these unprecedented times, and I was finding it challenging to capture tactical talking points to share with my peers. My... View Details

Web

Podcast - Business & Environment

valuable advice for those who are looking to make impact in climate. Sam Read, Sustainable Entertainment Alliance 25 SEP 2024 | Climate Rising This episode is the third in our series on how the media and... View Details

Web

Accounting & Management - Faculty & Research

Financial Reporting ; Social Media ; Banks and Banking ; Financing and Loans ; Investment Portfolio ; Interest Rates ; Debt Securities ; Risk and... View Details

2017
Other Book

Good Work: The Taylor Review of Modern Working Practices

By: Matthew Taylor, Greg Marsh, Diane Nicol and Paul Broadbent

I was not the only person appointed to the Review. My fellow Review team members, Greg Marsh, Diane Nicol and Paul Broadbent have not only been an important source of ideas and wisdom throughout the process but have led in engaging with key groups of... View Details

Keywords: Future Of Work; Labor Relations; Marketplaces; Employment; Labor and Management Relations; Labor; Markets

Read Now

August 2014
Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman

Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details