Publications

Publications

Filter Results: (5,640) Arrow Down
Filter Results: (5,640) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 40 of 5,640 Results →
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young... View Details
Keywords: by Danielle Kost; Tourism
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

2018 Northamption, MA: Edward Elgar Publishing Varieties of Green Business: Industries, Nations and Time By: Jones, G. Abstract—Published at a time of ever-increasing warnings that the pace of climate change... View Details
Keywords: Dina Gerdeman
  • September 2003 (Revised June 2005)
  • Case

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick
Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details
Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation
Related
  • September 2019 (Revised December 2019)
  • Case

Google: To TVC or Not to TVC?

By: William R. Kerr and Carl Kreitzberg
In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details
Keywords: Workforce; Independent Contractors; Talent Management; Silicon Valley; Google; Employee Attitude; Employee Compensation; Employee Engagement; Future Of Work; Innovation; Innovation And Strategy; Inequality; Talent Acquisition; Labor; Talent and Talent Management; Strategy; Technological Innovation; Employees; Attitudes; Innovation and Management; Human Resources; Equality and Inequality; Information Technology Industry; United States; San Francisco
Related
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

backgrounds. One media executive predicted that in five years, engineers would comprise a third of his company’s workforce. Today, digital transformation requires upskilling all employees so they can harness digital tools View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • November 1991
  • Case

Time Inc. and New Magazine Development (A)

By: David J. Collis and Nancy Donohue
Keywords: Journals and Magazines; Product Development; Publishing Industry
Related
  • 01 Dec 2018
  • News

Alumni and Faculty Books for December 2018

IIB Bank by Paddy McEvoy (MBA 1970) Choice Publishing The story of one man’s journey from the early 1940s to the present day. It is a reflection on how choosing the positives and taking advantage of life’s... View Details
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

Alumni Books Gretel II Disqualified: The Untold Inside Story of a Famous America's Cup Incident by B. Devereux Barker III (PMD 23, 1972) and John N. Fiske Jr. (CreateSpace Independent Publishing Platform)... View Details
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent,... View Details
Keywords: Dina Gerdeman
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

Years That Created America: The Story of the Explorers, Promoters, Investors, and Settlers Who Founded America by Ted Lamont (MBA 1951) Rowman & Littlefield Publishers Fault Lines: A Layman’s Guide to... View Details
Keywords: faculty research; Alumni Research
  • 01 Dec 2020
  • News

New Releases: Alumni and Faculty Books

Bujalski (MBA 1976) Independently published Very few of us get through life without experiencing a major personal crisis or devastating loss. These crises and losses can come with great pain View Details
Keywords: Margie Kelley
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • February 2020
  • Teaching Note

Fake News at DER SPIEGEL (A), (B) and (C)

By: Aiyesha Dey and Jonas Heese
Keywords: Accounting; Corporate Governance; Crisis Management; Media; Media and Broadcasting Industry; Germany
Related
  • October 2000 (Revised May 2001)
  • Case

Editora Abril S.A.

By: Michael Y. Yoshino and Perry Fagan
Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Publishing Industry; Brazil
Related
  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

Within and in Others By Dr. Srikanth Gaddam (OPM 43) Independently Published From vision setting and decision-making to creative thinking and... View Details
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

forthcoming Economic Journal (Royal Economic Society) Increasing the Electoral Participation of Immigrants: Experimental Evidence from France By: Pons, Vincent, and Guillaume Liegey Abstract—Improving the political participation of... View Details
Keywords: Carmen Nobel
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl, people get real. Fishbowl prides itself in... View Details
Keywords: Dina Gerdeman
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

movies—with updated features. Over the course of the four-day event, media and other industry players had overwhelmed the Kodak booth, excited to catch a glimpse of the camera, asking when they could expect... View Details
Keywords: Dina Gerdeman
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related content... View Details
Keywords: Dina Gerdeman
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

Sites from Becoming White Elephants This fieldwork-based research and analysis of stadium use at 10 of the last 12 Summer Olympics sites highlights eight factors for better sustainability. Research by Isao Okada View Details
Keywords: by Sean Silverthorne