Marketing Applications - Publications - Faculty & Research

26 Mar 2007
Research & Ideas

Learning from Failed Political Leadership

framework that has significant corporate applications as well. The concepts in this book are grounded in a historically significant case study on how the American President deals with foreign policy. We are highly critical of much... View Details

Keywords: by Martha Lagace

02 Jan 2001
Research & Ideas

Can Japan Compete? [Part One]

where one applicant out of 10,000 got a job at MITI — to change their world view and do something different Change is starting to occur. Officials are quitting MITI and the Ministry of Finance early. Prime Minister Yoshiro Mori is more of... View Details

Keywords: by Martha Lagace & Hilah Geer

30 Mar 2010
First Look

First Look: March 30

relating to the agricultural assets, which create frictions such that market value and book value do not converge despite the application of fair value for the majority of the firm's assets. The case also... View Details

Keywords: Sean Silverthorne

18 Feb 2015
First Look

First Look: February 18

System Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application... View Details

Keywords: Sean Silverthorne

10 Mar 2015
First Look

First Look: March 10

in industrial water and wastewater systems. Woteer had expressed an interest in gaining exclusive access to Oasys' forward osmosis technology for water treatment applications in China in exchange for an equity investment. Jim Matheson,... View Details

Keywords: Carmen Nobel

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

regulatory environment. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718008-PDF-ENG Harvard Business School Case 718-007 Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín Founded in 1945, Grupo Clarín... View Details

Keywords: Sean Silverthorne

January 2022 (Revised August 2022)
Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details

Citation

Educators

Purchase

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

applicable to every listed company in the world: "The market capitalisation of any company listed on the [Johannesburg Stock Exchange] equals its economic value and not its book value. The financial report... View Details

Keywords: by Martha Lagace

06 Apr 2010
First Look

First Look: April 6

impairment rules to convey private information on future cash flows; in contrast, agency theory predicts managers, on average, will use the discretion opportunistically. We test these hypotheses in a sample of firms with market... View Details

Keywords: Martha Lagace

17 Jul 2012
First Look

First Look: July 17

research had taken root. Over the past 35 years, examination of social and environmental influences on creativity has become increasingly vigorous, with broad implications for the psychology of human performance, and with applications to... View Details

Keywords: Sean Silverthorne

15 Jan 2013
First Look

First Look: January 15

Innovation Authors:Nanda, Ramana, and Matthew Rhodes-Kropf Publication:Journal of Financial Economics Abstract We find that VC-backed firms receiving their initial investment in hot markets are more likely to go bankrupt, but conditional... View Details

Keywords: Sean Silverthorne

14 Apr 2015
First Look

First Look: April 14

theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for View Details

Keywords: Sean Silverthorne

30 May 2005
Research & Ideas

Germany’s Pioneering Corporate Managers

communism as a result of too many layers of bureaucracy and not enough market (true enough). But I then tell students that I made a mistake and that this chart actually represents the managerial organizations of one of the most successful... View Details

Keywords: by Sean Silverthorne

16 Jul 2013
First Look

First Look: July 16

32%, and architecture flow through of 67%. We also found that business components can be classified as control elements, infrastructure components as shared, and software applications as belonging to the core. These findings suggest that... View Details

Keywords: Anna Secino

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details