Publications

February 2000 (Revised May 2001)
Case

BET.com

By: Thomas R. Eisenmann and Pauline M Fischer

Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details

Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States

November 2003 (Revised January 2004)
Case

XS, Inc.

By: Ray A. Goldberg and Joan McRobbie

XS, Inc. created a seller and buyer Internet for the $200 billion farm supply industry. How can this start-up remain the nonpartisan hub of this network, and how will it aid in the traceability of the U.S. food system? View Details

Keywords: Internet and the Web; Food; System; Business Startups; Agribusiness; United States

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02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

to be as much as $12 billion, or 21 percent of Apple’s profits. The larger point is that Google pays Apple large heaps of money to help it preserve its 92 percent share of the... View Details

Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service

November 2000 (Revised January 2003)
Case

Yahoo!'s Stock-Based Compensation

By: Paul M. Healy and Jacob Cohen

Amy Maislos, an investor in Internet and technology companies, was excited to read that Yahoo! had reported a positive net income for 1998 operations. During the late 1990s, stock prices of Internet companies had risen rapidly even though most companies were reporting... View Details

Keywords: Stock Options; Internet and the Web; Financial Statements; Corporate Disclosure; Business Earnings; Earnings Management; Information Technology Industry

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15 Oct 2020
News

Have Technology And COVID-19 Accelerated Social Changes?

Career Coach

Ryan Kennedy

20-people, and 200-people levels and can help you think about opportunities at similar organizations. Ryan is currently bootstrapping his own fintech startup. Prior to his fintech roles, Ryan served as Special Advisor to the Director of... View Details

12 PM – 1 PM EST, 08 Dec 2016
Webinars: Career

Build a Stand-Out Resume

It is no secret that your resume is critical to landing the job you deserve, and you need to be sure it is an accurate and powerful reflection of your story. Everything from the content messaging and positioning to the template needs to be outstanding. Join Jill... View Details

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

Takafumi Horie, the thirty-three-year-old CEO of Livedoor, had become Japan's anti-establishment enfant terrible: rich, hard charging, willing to take big risks such as the ultimately failed attempt to acquire a controlling interest in... View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

06 Jan 2016
News

If You’re Loyal to a Group, Does It Compromise Your Ethics?

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

October 2011
Case

CSN Stores

By: William A. Sahlman and Neil Tolaney

In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. View Details

Keywords: Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Retail Industry

11 Nov 2014
First Look

First Look: November 11

demonstrates that when employees can see their customers, the beneficiaries of their efforts, the quality and efficiency of the service they deliver can actually improve. Studies in food service show how... View Details

Keywords: Sean Silverthorne

October 2000 (Revised December 2004)
Case

Richard Spellman (A)

Describes Richard Spellman's decision to leave his existing employer and join an Internet start-up as CEO. Focuses on the terms of a restricted stock agreement and employment agreement that must be negotiated. Includes first drafts of these two agreements. View Details

Keywords: Contracts; Agreements and Arrangements; Internet and the Web; Executive Compensation; Personal Development and Career; Business Startups; Management Teams

July 2006
Article

The Architecture of Participation: Does Code Architecture Mitigate Free Riding in the Open Source Development Model?

By: Carliss Y. Baldwin and Kim B. Clark

Keywords: Design; Information Technology; Internet and the Web

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Read Now

14 Aug 2018
News

Want to help your colleagues? Try logging off for a while

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

these investments motivated consumers to plunk down their credit cards or fill out an application for a service. That's why the Internet has been such a godsend to companies, says Sunil Gupta, the Edward W. Carter Professor View Details

Keywords: by Michael Blanding; Advertising

14 Sep 2017
News

Global work orientation: A case study

2009
Simulation

Finance Simulation: M&A in Wine Country: No. 3289.

By: Timothy A. Luehrman and W. Carl Kester

In this simulation, students play the role of CEO at one of three publicly-traded wine producers: Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities among the three companies and then determines reservation... View Details

Keywords: Mergers and Acquisitions; Negotiation; Valuation; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry

May 2004 (Revised May 2006)
Case

AsiaInfo: The IPO Decision

The cofounder and CEO of AsiaInfo, a Chinese system integrator that built 70% of China's Internet backbone, must decide whether to list equity in the United States to fund future growth. Describes the company and the decision. A rewritten version of a previous case. View Details

Keywords: Decisions; Initial Public Offering; Growth Management; Internet and the Web; Entrepreneurship; Equity; Information Technology Industry; China; United States