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Show Results For
- All HBS Web
(1,218)
- People (7)
- News (349)
- Research (601)
- Events (1)
- Multimedia (12)
- Faculty Publications (237)
- 20 May 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
and wellness company dedicated to helping people do what they love – better and for longer. Now they both are key leaders in the growing company that is making a positive impact on athletes around the world. Building a Winning Strategy... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building... View Details
- 01 Feb 1999
- News
New Releases
longtime collaborators not only update their findings but also translate their earlier strategies into action to compose a complete picture of the issues, problems, and opportunities encountered in implementing a transnational strategy. Bartlett and Ghoshal View Details
Keywords: Nancy O. Perry
- 23 Feb 2010
- First Look
First Look: Feb. 23
Authors:Kathleen L. McGinn and Katherine L Milkman Abstract We develop an integrated theory of the social identity mechanisms linking workgroup sex and race composition across levels with individual turnover. Building on social identity... View Details
Keywords: Martha Lagace
- 29 Oct 2021
- Blog Post
Helping Women in Mexico to Live Fulfilled and Healthy Lives
Biomedical Engineering from Tecnológico de Monterrey. Tell us more about your startup, Plenna? "Plena" in Spanish is female for “fulfilled.” Our vision is for women to live healthy and fulfilled lives, and our goal is to become the go-to View Details
- 14 Mar 2014
- Blog Post
Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference
is luxury?” to practical topics such as “How do you grow retail and brand across geographies and channels?” the responses were diverse and underscored how companies have developed tailored strategies based on their answers to these... View Details
Keywords: Consumer Products / Retail
- Profile
Rawiah Abdallah
grassroots campaign that engaged students with Cairo's slum communities." One objective was to build a bridge between the privileged students and their less-fortunate neighbors. "The other goal was to develop the community, to... View Details
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
century Britain; Henry Heinz and Marshall Field building strong brands and companies in the nascent food-processing and department store sectors; Esteé Lauder working in prestige cosmetics; Howard Schultz... View Details
Keywords: by Jim Aisner
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
the probability of success in building brands and positioning products and services. The process is effective in terms of both results and costs. All of this suggests that what we experience as consumers may... View Details
Keywords: by James Heskett
- 01 Jun 2010
- News
Michael Depatie
partners, and thinking about cash flow and how it works over five years do you buy this property or don’t buy that property? I always wanted to build a brand and a sustainable organization. This is the job... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the course teaches future leaders how to use well-researched... View Details
- Web
Field Course: Venture Capital Journey - Course Catalog
compensation, get promoted, and build a career and life in the industry. Brand building, community/content creation, and the opportunities and risks of leveraging various social media channels. The VC “tech... View Details
- 02 Sep 2014
- First Look
First Look: September 2
such rifts, language training must include cross-cultural education. Publisher's link: http://hbr.org/2014/09/whats-your-language-strategy/ar/1 September 2014 Journal of Environmental Economics and Management Government Green Procurement Spillovers: Evidence from... View Details
Keywords: Sean Silverthorne
- 07 Mar 2024
- Blog Post
IFC India: Green-tech Entrepreneurship in India
by building a strong & technically capable brand which is defensible vs. going to the larger retail side first. Technology/Operations: Beyond the development of battery chemistries for the India context,... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
Marketing Metaphoria. Q&A and book excerpt. 14. Starbucks' Lessons for Premium Brands After building a great franchise offering a unique customer experience, Starbucks diluted its View Details
Keywords: by Staff
- 01 Jun 2017
- News
Case Study: Something New
and build the capacity to create a second brand that focuses on off-the-rack dress. Many examples are available in fashion and the hospitality industry, such as Banana Republic and Old Navy or Andaz and... View Details
Keywords: April White
- 01 Dec 2020
- News
Take Time to Transition (If it’s Time)
bank account, and family support system.” Up the structure. Build your own board of directors. “You need a group of people who will offer outside support and call you to account,” Burton advises. Evaluate your approach on a monthly basis.... View Details