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(119,512)
- Faculty Publications (360)
- November 2023
- Case
Tata Group in 2021: Pursuing Profits through Purpose
By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram
October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details
Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India
Khanna, Tarun, Krishna G. Palepu, and Vidhya Muthuram. "Tata Group in 2021: Pursuing Profits through Purpose." Harvard Business School Case 124-047, November 2023.
- October 26, 2023
- Article
How to Connect Employees to Your Company’s Purpose
By: Hubert Joly
We know making a noble corporate purpose — that is, one aimed at doing something good in the world — come to life is both important and hard. Emerging practices from leading companies show that the journey is not about top-down messaging. If anything, it’s about... View Details
Joly, Hubert. "How to Connect Employees to Your Company’s Purpose." Harvard Business Review (website) (October 26, 2023).
- October 2023
- Supplement
Rheaply: Circularity For Every Business Supplement 1
By: Rembrand Koning and Alicia Dadlani
Pitch deck explaining the early vision of the company that was presented by the CEO to potential investors. View Details
- October 2023
- Supplement
Rheaply: Circularity For Every Business Supplement 2
By: Rembrand Koning and Alicia Dadlani
Pitch deck explaining the later vision of the company that was presented by the CEO to potential investors. View Details
- October 16, 2023
- Article
How a Defined Purpose Drove Unilever’s Turnaround
By: Ranjay Gulati
Keywords: Mission and Purpose; Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability
Gulati, Ranjay. "How a Defined Purpose Drove Unilever’s Turnaround." Inc.com (October 16, 2023).
- October 2023 (Revised July 2024)
- Case
Nelson Mandela: Changing the World
By: Robert Simons and Shirley Sun
This case traces the rise of Nelson Mandela from his tribal home in South Africa to president of the country. Rejecting expectations that he would be a tribal leader, Mandela instead dedicates his life to fighting Apartheid. After peaceful approaches fail, he joins... View Details
Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; South Africa
Simons, Robert, and Shirley Sun. "Nelson Mandela: Changing the World." Harvard Business School Case 124-034, October 2023. (Revised July 2024.)
- September 2023 (Revised September 2024)
- Technical Note
Measuring and Managing Social Impact
By: Brian Trelstad, Gerald Chertavian and Susan Pinckney
A brief overview of how to measure social impact at nonprofits, social organizations, and impact investments. View Details
Keywords: Analysis; Change; Transformation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Public Sector; Entrepreneurship; Social Entrepreneurship; Fairness; Entrepreneurial Finance; Governance; Governing and Advisory Boards; Policy; Innovation and Management; Knowledge Acquisition; Knowledge Use and Leverage; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Resource Allocation; Measurement and Metrics; Standards; Strength and Weakness; Mission and Purpose; Success; Performance; Performance Evaluation; Philanthropy and Charitable Giving; Strategic Planning; Programs; Risk and Uncertainty; Social Enterprise; Non-Governmental Organizations; Social Issues; United States
Trelstad, Brian, Gerald Chertavian, and Susan Pinckney. "Measuring and Managing Social Impact." Harvard Business School Technical Note 324-017, September 2023. (Revised September 2024.)
- September 2023
- Case
Derek Aguirre
By: Leslie Perlow and Hannah Weisman
Derek Aguirre is the executive director of a nonprofit organization in Detroit, Michigan that uses the sport of squash as a vehicle to support young people in low-income urban areas. The case discusses his path to pursue meaningful work and his reflections on the... View Details
- September 2023
- Teaching Note
Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment
Teaching Note for HBS Case No. 304-009. The case is part of the first module of the Innovating in Health Care course. Its purpose is to demonstrate how to evaluate the “do good” and do well” potential of a health care innovation. View Details
- September 2023 (Revised July 2024)
- Case
Honest Jobs: A Path to Redemption
By: Paul A. Gompers and Jeffrey Barkas
Founded by a formerly incarcerated job seeker, Honest Jobs' mission is to be the hub where people with criminal records come to build careers and employers come to find great talent. Honest Jobs faced early challenges as a two-sided platform for justice-involved job... View Details
Keywords: Business Startups; Venture Capital; Recruitment; Entrepreneurial Finance; Selection and Staffing; Digital Platforms; Job Search; Mission and Purpose; Expansion; Employment Industry; United States; Colorado; Ohio; Texas
Gompers, Paul A., and Jeffrey Barkas. "Honest Jobs: A Path to Redemption." Harvard Business School Case 224-010, September 2023. (Revised July 2024.)
- September 2023
- Article
Corporate Purpose in Public and Private Firms
By: Claudine Gartenberg and George Serafeim
Analyzing data from approximately 1.5 million employees across 1,108 established public and private US companies, we find that the strength of employee beliefs related to purpose is weaker in public companies. Among public companies, those beliefs are stronger for... View Details
Keywords: Purpose; Corporate Purpose; Culture; Corporate Culture; Public And Private Organizations; Hedge Fund; Executive Pay; Corporate Governance; Corporate Strategy; Organizational Culture; Mission and Purpose; Employees; Attitudes; Executive Compensation; Ownership
Gartenberg, Claudine, and George Serafeim. "Corporate Purpose in Public and Private Firms." Management Science 69, no. 9 (September 2023): 5087–5111.
- August 2023 (Revised February 2024)
- Case
Toby Norman: Is Passion Enough for Simprints to Thrive?
By: Jon M. Jachimowicz, Amram Migdal and Max Hancock
As co-founder and CEO of Simprints—a social enterprise with the mission to “transform the way the world fights poverty"—Toby Norman was at a crossroads. His organization had developed ground-breaking technology used to verify aid delivery, reached more than 2.5 million... View Details
Keywords: Mission and Purpose; Motivation and Incentives; Social Enterprise; Employees; Growth and Development Strategy
Jachimowicz, Jon M., Amram Migdal, and Max Hancock. "Toby Norman: Is Passion Enough for Simprints to Thrive?" Harvard Business School Case 424-015, August 2023. (Revised February 2024.)
- August 2023
- Technical Note
Two Ways of Pursuing a Calling
By: Leslie Perlow and Hannah Weisman
Work can be a means to a financial end, a stepping stone to higher-level jobs, or a meaningful end in itself: a calling. The technical note provides an overview of two different ways people can pursue a calling: with an internal focus or external focus. View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Motivation and Incentives; Human Needs; Satisfaction; Mission and Purpose; Health Industry; Music Industry; Education Industry; Fine Arts Industry; Motion Pictures and Video Industry
Perlow, Leslie, and Hannah Weisman. "Two Ways of Pursuing a Calling." Harvard Business School Technical Note 424-023, August 2023.
- August 2023 (Revised August 2023)
- Case
Sky Therapeutics: Innovating in Digital Therapeutics
By: Satish Tadikonda, Olivia Reszczynski and William Marks
Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still... View Details
Keywords: Business Startups; Entrepreneurship; Mission and Purpose; Health Industry; Technology Industry
Tadikonda, Satish, Olivia Reszczynski, and William Marks. "Sky Therapeutics: Innovating in Digital Therapeutics." Harvard Business School Case 824-023, August 2023. (Revised August 2023.)
- July 2023 (Revised February 2024)
- Case
Clair
By: Lauren Cohen, Grace Headinger and Marcos Quirno
Clair was founded with a simple mission: to expedite America’s workers access to their hard-earned wages. In the headwinds of the COVID-19 pandemic, the startup had successfully raised a seed round of $4.5 million, and within two years the earned wage access (EWA)... View Details
- July 2023
- Case
Schuberg Philis: From Success to Significance
By: Thomas J. DeLong and Daniela Beyersdorfer
The founders of Dutch professional services firm Schuberg Philis, and the new leadership team entrusted with the day-to-day management, must set the path forward in 2019. The company has grown into a €70 million revenue strong IT provider with top ranks in the... View Details
Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Consulting Industry; Europe; Netherlands
DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis: From Success to Significance." Harvard Business School Case 424-012, July 2023.
- July 2023
- Supplement
Schuberg Philis: From Success to Significance (B)
By: Thomas J. DeLong and Daniela Beyersdorfer
Three years into their “Ambition” growth plan, in 2022, the management team of Dutch professional service firm Schuberg Philis is taking stock. The global COVID-19 pandemic and other headwinds required adjustments to their growth targets, but they believe that their... View Details
Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Consulting Industry; Europe; Netherlands
DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis: From Success to Significance (B)." Harvard Business School Supplement 424-013, July 2023.
- July 2023 (Revised April 2025)
- Case
'Bugs' Burger Bug Killers
By: Ryan W. Buell and William Fulmer
In the height of its success, Bugs Burger Bug Killers (BBBK; Burger has a soft 'g' - it rhymes with merger) was the largest independent extermination company in America, growing at more than 20% per year. BBBK built its business on the promise of pest eradication,... View Details
Buell, Ryan W., and William Fulmer. "'Bugs' Burger Bug Killers." Harvard Business School Case 624-004, July 2023. (Revised April 2025.)
- June 2023 (Revised November 2024)
- Case
Albert Einstein: Changing the World
By: Robert Simons and Shirley Sun
This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed... View Details
Keywords: Science; Research; Personal Characteristics; Mission and Purpose; Success; Work-Life Balance; Higher Education; Power and Influence
Simons, Robert, and Shirley Sun. "Albert Einstein: Changing the World." Harvard Business School Case 123-025, June 2023. (Revised November 2024.)
- June 2023
- Article
Can Purpose Foster Stakeholder Trust in Corporations
By: Ranjay Gulati and Franz Wohlgezogen
As part of institutional changes toward more responsible capitalism, firms increasingly articulate a purpose beyond simply profit as a central tenet of their governance. Management scholarship has noted the potential advantages of such purpose-focus for stakeholder... View Details
Keywords: Stakeholder Management; Moral Identity; Mission and Purpose; Trust; Corporate Governance; Business and Stakeholder Relations
Gulati, Ranjay, and Franz Wohlgezogen. "Can Purpose Foster Stakeholder Trust in Corporations." Strategy Science 8, no. 2 (June 2023): 270–287.