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  • 25 Nov 2013
  • News

Does successful viral marketing lead to a successful product?

  • 17 Jun 2015
  • News

Why the Internet of Things Is Big Business

    Michael T. Moynihan

    Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy.  He has also served as an Executive Fellow at Harvard Business... View Details

    • July 2024
    • Case

    Wizards of the Coast and Magic: The Rebounding

    By: Boris Groysberg and Tom Quinn
    This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
    Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
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    • 23 Sep 2021
    • News

    How the Global Supply Chain Grinch Could Steal Christmas

    • 18 Dec 2005
    • News

    Online Images Open a Heart, Then a Home

    • 22 Sep 2016
    • News

    Innovation Under Constraint: Constructing a Turnaround at Lego

    • 19 Sep 2016
    • Video

    Innovation Under Constraint: Constructing a Turnaround at Lego

    • October 2008
    • Case

    Hrad Technika

    Examines a struggling IT outsourcing project from the perspective of the IT services provider-Hrad Technika. When used in conjunction with "Tegan c.c.c." (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create... View Details
    Keywords: Experience and Expertise; Globalized Firms and Management; Job Cuts and Outsourcing; Service Delivery; Service Operations; Projects; Information Technology; Wales
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    • September 2004 (Revised March 2007)
    • Case

    G.I. JOE: Marketing an Icon

    In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details
    Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States
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    • October 2008
    • Case

    Tegan c.c.c.

    Examines a struggling IT outsourcing project from the perspective of the customer--Tegan. It should be used in conjunction with Hrad Technika (9-609-039), which illustrates the supplier's point of view. When Tegan, a Welsh toy distributor, outsources the development of... View Details
    Keywords: Job Cuts and Outsourcing; Information Technology; Service Operations; Business Processes; Information Technology Industry; Wales; Czech Republic
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    • 18 Sep 2007
    • Research & Ideas

    How Brand China Can Succeed

    Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator John Ruskin astutely observed: "Great... View Details
    Keywords: by John Quelch
    • June 2019 (Revised September 2024)
    • Case

    Parrot: Navigating the Nascent Drone Industry

    By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
    In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details
    Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Electronics Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; Video Game Industry; Europe; France; Paris
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    • April 2019 (Revised December 2019)
    • Case

    Turnaround at Mattel, 2017

    By: Ted Berk
    Just nine months into her new role as chief executive of Mattel, the world's leading toy maker, Margo Georgiadis faces a set of unexpected, inter-related decisions in the fall of 2017. Mattel's performance had been lagging for a number of years, and Georgiadis had been... View Details
    Keywords: Turnarounds; Takeover; Leading Change; Financial Condition; Decision Making; Transformation
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    • 16 Sep 2008
    • First Look

    First Look: September 16, 2008

    those recalls were perceived by consumers and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. Purchase this case:... View Details
    • 08 Mar 2011
    • Working Paper Summaries

    Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior

    Keywords: by Francesca Gino & Sreedhari D. Desai
    • November 2000 (Revised June 2001)
    • Case

    Pokemon: Gotta Catch 'Em All

    Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
    Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States
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    • June 2002 (Revised September 2002)
    • Case

    Pokemon: Gotta Catch 'Em All (Abridged)

    By: Youngme E. Moon
    Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
    Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
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    • Article

    Multivoxel Patterns in Face-sensitive Temporal Regions Reveal an Encoding Schema Based on Detecting Life in a Face

    By: Christine E. Looser, J. Swaroop Guntupalli and Thalia Wheatley
    More than a decade of research has demonstrated that faces evoke prioritized processing in a 'core face network' of three brain regions. However, whether these regions prioritize the detection of global facial form (shared by humans and mannequins) or the detection of... View Details
    Keywords: Brain Imaging; Social Psychology; Mind Perception; Identity; Science; Cognition and Thinking
    Related
    • Web

    Faculty & Research

    325-125, May 2025. More Publications In The News 04 May 2025 Business Insider Trump Suggested Kids Have Too Many Dolls. He Might Be Right, but We Get a Lot More than Toys from China. Re: Willy Shih 04 May 2025 Washington Post This U.S.... View Details