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Show Results For
- All HBS Web
(196)
- News (67)
- Research (92)
- Multimedia (9)
- Faculty Publications (57)
Michael T. Moynihan
Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy. He has also served as an Executive Fellow at Harvard Business... View Details
- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
- 23 Sep 2021
- News
How the Global Supply Chain Grinch Could Steal Christmas
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 19 Sep 2016
- Video
Innovation Under Constraint: Constructing a Turnaround at Lego
- 18 Dec 2005
- News
Online Images Open a Heart, Then a Home
- September 2004 (Revised March 2007)
- Case
G.I. JOE: Marketing an Icon
In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details
Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States
McGovern, Gail J. "G.I. JOE: Marketing an Icon." Harvard Business School Case 505-030, September 2004. (Revised March 2007.)
- October 2008
- Case
Tegan c.c.c.
Examines a struggling IT outsourcing project from the perspective of the customer--Tegan. It should be used in conjunction with Hrad Technika (9-609-039), which illustrates the supplier's point of view. When Tegan, a Welsh toy distributor, outsources the development of... View Details
Keywords: Job Cuts and Outsourcing; Information Technology; Service Operations; Business Processes; Information Technology Industry; Wales; Czech Republic
Upton, David M., and Bradley R. Staats. "Tegan c.c.c." Harvard Business School Case 609-038, October 2008.
- October 2008
- Case
Hrad Technika
Examines a struggling IT outsourcing project from the perspective of the IT services provider-Hrad Technika. When used in conjunction with "Tegan c.c.c." (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create... View Details
Keywords: Experience and Expertise; Globalized Firms and Management; Job Cuts and Outsourcing; Service Delivery; Service Operations; Projects; Information Technology; Wales
Upton, David M., and Bradley R. Staats. "Hrad Technika." Harvard Business School Case 609-039, October 2008.
- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator John Ruskin astutely observed: "Great... View Details
Keywords: by John Quelch
- June 2019 (Revised September 2024)
- Case
Parrot: Navigating the Nascent Drone Industry
By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details
Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Electronics Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; Video Game Industry; Europe; France; Paris
McDonald, Rory M., Emilie Billaud, and Vincent Dessain. "Parrot: Navigating the Nascent Drone Industry." Harvard Business School Case 619-085, June 2019. (Revised September 2024.)
- April 2019 (Revised December 2019)
- Case
Turnaround at Mattel, 2017
By: Ted Berk
Just nine months into her new role as chief executive of Mattel, the world's leading toy maker, Margo Georgiadis faces a set of unexpected, inter-related decisions in the fall of 2017. Mattel's performance had been lagging for a number of years, and Georgiadis had been... View Details
Keywords: Turnarounds; Takeover; Leading Change; Financial Condition; Decision Making; Transformation
Berk, Ted. "Turnaround at Mattel, 2017." Harvard Business School Case 219-102, April 2019. (Revised December 2019.)
- 08 Mar 2011
- Working Paper Summaries
Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior
Keywords: by Francesca Gino & Sreedhari D. Desai
- 16 Sep 2008
- First Look
First Look: September 16, 2008
those recalls were perceived by consumers and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. Purchase this case:... View Details
- Article
Multivoxel Patterns in Face-sensitive Temporal Regions Reveal an Encoding Schema Based on Detecting Life in a Face
By: Christine E. Looser, J. Swaroop Guntupalli and Thalia Wheatley
More than a decade of research has demonstrated that faces evoke prioritized processing in a 'core face network' of three brain regions. However, whether these regions prioritize the detection of global facial form (shared by humans and mannequins) or the detection of... View Details
Keywords: Brain Imaging; Social Psychology; Mind Perception; Identity; Science; Cognition and Thinking
Looser, Christine E., J. Swaroop Guntupalli, and Thalia Wheatley. "Multivoxel Patterns in Face-sensitive Temporal Regions Reveal an Encoding Schema Based on Detecting Life in a Face." Social Cognitive and Affective Neuroscience 8, no. 7 (October 2013): 799–805.
- November 2000 (Revised June 2001)
- Case
Pokemon: Gotta Catch 'Em All
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States
Fournier, Susan M., and Andrea Carol Wojnicki. "Pokemon: Gotta Catch 'Em All." Harvard Business School Case 501-017, November 2000. (Revised June 2001.)
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- 2008
- Book
Moral Gray Zones: Side Productions, Identity, and Regulation in an Aeronautic Plant
By: Michel Anteby
Anyone who has been employed by an organization knows not every official workplace regulation must be followed. When management consistently overlooks such breaches, spaces emerge in which both workers and supervisors engage in officially prohibited, yet tolerated... View Details
Keywords: Crime and Corruption; Moral Sensibility; Governance Controls; Production; Organizational Culture; Practice; France
Anteby, Michel. Moral Gray Zones: Side Productions, Identity, and Regulation in an Aeronautic Plant. Princeton University Press, 2008.
- 2014
- Working Paper
The Triumph of the Humble Chief Risk Officer
By: Anette Mikes
This paper tracks the evolution of the role of two chief risk officers (CROs), and the tools and processes they have implemented in their respective organizations. While the companies are from very different industries (one is a power company, the other is a toy... View Details
Mikes, Anette. "The Triumph of the Humble Chief Risk Officer." Harvard Business School Working Paper, No. 14-114, May 2014.
- 12 Jun 2014
- Working Paper Summaries
The Triumph of the Humble Chief Risk Officer
Keywords: by Anette Mikes