persuasion and influence - Publications - Faculty & Research - Harvard Business School

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May 2025
Case

Boutiqaat: Influencing Retail in MENA

By: Juan Alcacer and Noor Al Qadhi

Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details

Keywords: Emerging Markets; Digital Strategy; Growth and Development; Expansion; Distribution Channels; Global Strategy; Business Model; Market Design; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Kuwait; Saudi Arabia; Middle East; North Africa

2002
Article

Factors Influencing Co-design Adoption: Drivers and Internal Consistency

By: Roberto Verganti

Research Summary

How a Multicultural Social Environment Influences Creativity and Innovation

My second stream of research draws on my first stream of work to examine how a multicultural social environment influences individuals’ creative thinking and performance at a global workplace. In an on-going project, I found that individuals high in cultural... View Details

1 Aug 1993
Conference Presentation

Social and Personal Influences on Professional Artist' Creativity

By: Teresa M. Amabile, E. Phillips and M. A. Collins

Keywords: Creativity; Arts; Social Psychology

April 2015
Article

Anxious and Egocentric: How Specific Emotions Influence Perspective Taking

By: Andrew R. Todd, Matthias Forstmann, Pascal Burgmer, Alison Wood Brooks and Adam D. Galinsky

People frequently feel anxious. Although prior research has extensively studied how feeling anxious shapes intrapsychic aspects of cognition, much less is known about how anxiety affects interpersonal aspects of cognition. Here, we examine the influence of incidental... View Details

Keywords: Anxiety; Egocentrism; Emotion; Perspective Taking; Risk and Uncertainty; Perspective; Emotions

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May 2025
Teaching Note

Boutiqaat: Influencing Retail in MENA

By: Juan Alcacer and Noor Al Qadhi

Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details

Keywords: Emerging Markets; Digital Strategy; Growth and Development; Expansion; Global Strategy; Distribution Channels; Business Model; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Kuwait; Saudi Arabia; Middle East; North Africa

October 2020
Article

Peer Influence on Trade Credit

By: Daniel Gyimah, Michael Machokoto and Anywhere (Siko) Sikochi

We examine the influence of peer firms on trade credit policies of listed firms in the United States. We posit and find evidence that firms mimic their peers in formulating trade credit policies. The findings are more pronounced for firms in highly competitive product... View Details

Keywords: Trade Credit; Peer Effects; Product Market Competition; Trade; Credit; Policy; Competition

March–April 2017
Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah

Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details

Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics

2024
Working Paper

Foreign Influence in U.S. Politics

By: Marco Grotteria, Max Miller and S. Lakshmi Naaraayanan

This paper investigates the informational role of lobbyists in the context of foreign lobbying in the United States. Using Department of Justice data on contacts between foreign governments and US legislators, we show that exogenous shocks to these connections... View Details

Keywords: Political Economy; Public Finance; Political Connections; Foreign Lobbying

March 2006
Background Note

Influencing Customer Behavior in Service Operations

By: Frances X. Frei and Amy C. Edmondson

Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details

Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry

Aug 2010 - 2010
Conference Presentation

Power, Social Influence and Organizational Change: A Network Perspective

By: Julie Battilana and Tiziana Casciaro

Keywords: Organizations; Change; Power and Influence

Article

The Influence of Standards on Judgment and Choices

By: A. E. Tenbrunsel, K. A. Wade-Benzoni, D. M. Messick and M. H. Bazerman

Keywords: Judgments; Decision Choices and Conditions

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January 2021
Article

Using Models to Persuade

By: Joshua Schwartzstein and Adi Sunderam

We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs. Model... View Details

Keywords: Model Persuasion; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods; Framework

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2004
Working Paper

Perceived Relative Power and Its Influence on Negotiations

By: Rebecca J. Wolfe and Kathleen L. McGinn

27 Feb 2017
Working Paper Summaries

Seeking to Belong: How the Words of Internal and External Beneficiaries Influence Performance

Keywords: by Paul Green, Francesca Gino, and Bradley R. Staats

2019
Article

Brokerage and Brokering: An Integrative Review and Organizing Framework for Third Party Influence

By: Nir Halevy, Eliran Halali and Julian Zlatev

Brokerage and brokering are pervasive and consequential organizational phenomena. Prevailing models underscore social structure and focus on the consequences that come from brokerage—occupying a bridging position between disconnected others in a network. By contrast,... View Details

Keywords: Brokerage; Brokering; Social Interactions; Organizations; Relationships; Power and Influence; Framework

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1998
Working Paper

The Effects of Physical Distance and Response Latency on Persuasion in Computer-Mediated Communication and Human-Computer Communication

By: Youngme Moon

June 2008
Article

Psychological Influence in Negotiation: An Introduction Long Overdue

By: Deepak Malhotra and Max H. Bazerman

This paper discusses the causes and consequences of the (surprisingly) limited extent to which social influence research has penetrated the field of negotiation and then presents a framework for bridging the gap between these two literatures. The paper notes that one... View Details

Keywords: Social Issues; Research; Framework; Negotiation Tactics; Decisions; Power and Influence; Behavior; Ethics

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2001
Other Unpublished Work

Extending the Influence of Real Options: Problems and Opportunities

By: Timothy A. Luehrman

Keywords: Financial Instruments; Problems and Challenges; Opportunities

October 1995
Article

Influence Strategies in Buying Centers

By: R. Venkatesh, A. J. Kohli and Gerald Zaltman

Keywords: Strategy; Power and Influence

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