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  • All HBS Web  (758)
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    • Research  (452)
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  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically... View Details
Keywords: by Benson Shapiro
  • 26 Nov 2008
  • Working Paper Summaries

The Sciences of Design: Observations on an Emerging Field

Keywords: by Sandeep Purao, Carliss Y. Baldwin, Alan Hevner, Veda C. Storey, Jan Pries-Heje, Brian Smith & Ying Zhu; Technology
  • 25 Oct 2010
  • HBS Case

Tesco’s Stumble into the US Market

Tesco PLC is the third-largest retailer in the world, just behind Wal-Mart and Carrefour. But that didn't make the UK-based chain immune from many costly mistakes as it entered the US market in 2006. For example, it opened some of its... View Details
Keywords: by Sean Silverthorne; Retail
  • 13 Jan 2012
  • Working Paper Summaries

The Impact of Modularity on Intellectual Property and Value Appropriation

Keywords: by Carliss Y. Baldwin & Joachim Henkel
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

  Working PapersThe Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community Authors:Marco Iansiti and Gregory L. Richards Abstract In this paper, we examine the motivations of large... View Details
Keywords: Sean Silverthorne
  • 04 Mar 2009
  • Op-Ed

Credit is Not the Bogey

and the right terms, these workers can still have access to that crucial crutch. The challenge is to recalibrate the country's access to credit. No more open lines of credit to students who have no income—indeed, to students who have... View Details
Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services
  • 24 Nov 2009
  • Working Paper Summaries

From Strategy to Business Models and to Tactics

Keywords: by Ramon Casadesus-Masanell & Joan Enric Ricart
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

develop the organization and its people. So they do not cut all training and education. Nor do they cut employment without a lot of open communication about why they are doing it, often traveling to all parts of the company to communicate... View Details
Keywords: by Martha Lagace
  • 07 Sep 2012
  • Working Paper Summaries

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

Keywords: by Joachim Henkel, Carliss Y. Baldwin & Willy C. Shih
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

benefit from mimicking the showroom concepts started by online-first retailers and why online-first retailers can benefit from opening more traditional stores. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2008
  • HBS Case

JetBlue’s Valentine’s Day Crisis

airport continued to load flights and allow them to taxi to the runway. But conditions didn't clear as expected, and some passengers waited for as long as six hours to return to an open gate. (Planes continued to land in the poor weather;... View Details
Keywords: by Julia Hanna; Air Transportation
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform market research, set pricing strategies, and decide whether and where to View Details
Keywords: by Maggie Starvish; Retail
  • August 2020 (Revised August 2023)
  • Case

Nubank: Democratizing Financial Services

By: Michael Chu, Carla Larangeira and Pedro Levindo
Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details
Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico
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Chu, Michael, Carla Larangeira, and Pedro Levindo. "Nubank: Democratizing Financial Services." Harvard Business School Case 321-068, August 2020. (Revised August 2023.)
  • 16 Nov 2010
  • Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

118,000 datasets for public use. "I cowrote the case in part to provide a field guide to suggest how to encourage data openness within organizations and even countries. Some countries, I think, would be better at it: Canada,... View Details
Keywords: by Martha Lagace; Technology
  • 08 Sep 2020
  • Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

Transparency, the concept if not the reality, is all the rage in business circles. If you knew why a company charged a certain price for a product, would you be more willing to pay it? If your boss confessed her managerial screw-ups,... View Details
Keywords: by Sean Silverthorne
  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

anything having to do with globalization. But in 2006, some new areas of HBS faculty research began to emerge that also struck a chord with readers. These included the business of open source, how network effects impact everything from... View Details
Keywords: by Sean Silverthorne
  • 25 May 2011
  • HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

clean bathrooms and parking lots, along with quick, friendly service. The result? In 2010, its by-store profit was almost double that of the top quartile of competitors. Since its founding in 1958 by Chester Cadieux and Burt B. Holmes, QuikTrip has View Details
Keywords: by Julia Hanna; Retail
  • December 2015 (Revised April 2019)
  • Case

Chicken Republic

By: Jose Alvarez and Natalie Kindred
Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the... View Details
Keywords: Poultry; Chicken; Value Chain; Emerging Market; Chicken Republic; Amo Byng; Doreo Partners; Babban Gona; Reform; MINT; QSR; Quick Serve Restaurant; Fast Food; Corruption; Growth; Leadership; Food; Customer Value and Value Chain; Supply Chain; Infrastructure; Animal-Based Agribusiness; Entrepreneurship; Emerging Markets; Crime and Corruption; Governance; Growth and Development; Agriculture and Agribusiness Industry; Nigeria; Africa
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Alvarez, Jose, and Natalie Kindred. "Chicken Republic." Harvard Business School Case 516-052, December 2015. (Revised April 2019.)
  • 2015
  • Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords: Competitive Strategy
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Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
  • 17 Jan 2013
  • Working Paper Summaries

Deregulation, Misallocation, and Size: Evidence from India

Keywords: by Laura Alfaro & Anusha Chari
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