Publications

Publications

Filter Results: (201) Arrow Down

Show Results For

← Page 4 of 201 Results →
  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

with his latest brilliant inspiration. For decades, advertising agencies have thrived on, and in some ways fostered, the idea of advertising as a creative black box. “I think the story here is how the industry has evolved and adapted”... View Details
Keywords: by Michael Blanding; Advertising
  • 01 May 2012
  • First Look

First Look: May 1

Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events Authors: Jiao Luo, Stephan Meier, and Felix Oberholzer-Gee Abstract One of the benefits of Corporate Social Responsibility (CSR) programs, it has been argued, is that... View Details
Keywords: Carmen Nobel
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We construct measures of the extent to... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

formal permission—which almost never was granted—before importing distant signals. 8 The FCC's restrictions may have slowed cable's expansion into urban markets, but the overall rate of growth for the industry actually accelerated during... View Details
Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation
  • 17 Apr 2012
  • First Look

First Look: April 17

Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past... View Details
Keywords: Carmen Nobel
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; United States; California; Sunnyvale; Russia
Related
  • Web

Global Impact of the Collapse | Baker Library | Bloomberg Center | Harvard Business School

Introduction 1840s – 1880s General Merchants to Commodities Brokers 1880s – 1920s Investment Banking & Securities Underwriting 1920s – 1960s Investing in Emerging Industries 1850–1968 Lehman Brothers Family Partners 1960s – 2000s... View Details
  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

the Power of Public Opinion The Founding of U.S. Steel and the Power of Public Opinion: Intro By the late 1800s, the steel industry in the United States had surpassed the capacity of Britain’s steel production. In 1901, through the merger... View Details
  • January 2010 (Revised October 2010)
  • Background Note

News in the Digital World: Who Pays?

By: Stephen P. Bradley and Nancy Bartlett
Models to monetizing news in the digital landscape, which is real-time, searchable, sharable, multi-sourced, anytime, and any screen, were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and shared online? Were news... View Details
Keywords: Business Model; Newspapers; Disruptive Innovation; Technological Innovation; Online Technology; Journalism and News Industry; Journalism and News Industry
Related
  • 26 Aug 2002
  • Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

mountain, Everest has never been a cakewalk: 148 people have lost their lives attempting to reach the summit since 1922. Newspaper and magazine articles and books—most famously, Jon Krakauer's Into Thin Air: A Personal Account of the... View Details
Keywords: by Michael A. Roberto
  • Web

Topics - HBS Working Knowledge

Industries (8) Goals and Objectives (18) Going Public (36) Goods and Commodities (7) Governance Compliance (4) Governance Controls (76) Governance (268) Governing Rules, Regulations, and Reforms (72) Governing and Advisory Boards (20)... View Details
  • Web

Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

was an expensive enterprise, and before World War I magazine and newspaper publishers tended to favor drawn illustrations over photographs. In the 1920s, the tremendous increase in industrial output and... View Details
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

transformed nearly every major industry for the past quarter century." Think of software platforms as ring leaders of ecosystems in which a few or many companies can participate to reach users. These core products, like Windows, for... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 20 Nov 2017
  • Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

bookstore activity and industry conferences; and an analysis of 915 newspaper and trade publication articles that mentioned independent bookselling in some fashion. He even attended a training course on how... View Details
Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

preference to quality over quantity and designing smaller, more consistent bundles may be beneficial. In general terms, the same probably applies to other industries where digital channels could lead to an unbundling of products, such as... View Details
Keywords: by Sean Silverthorne; Music
  • 21 Dec 2010
  • First Look

First Look: December 21

  PublicationsHas the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development? Authors:Lee Branstetter, C. Fritz Foley, and Kamal Saggi Publication:The WIPO Journal: Analysis and Debate... View Details
  • Person Page

Julie Battilana's Most Recent Columns for "Le Monde"

By: Julie Battilana

Julie Battilana is a regular contributor to the French newspaper "Le Monde." Below are her most recent articles.

Where are the Political Ideas Being Produced?

July, 16 2014

Click View Details

  • Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

introduced the Polaroid Land Camera, Model 95, and Land Film, Type 40, to the public. Edwin Land stood at a precipice, wondering whether the significant investment and research in his new product would pay off. Land had wisely kept his costs down by operating in the... View Details
  • Web

New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

Railroads Finance Management Business Analysts Mass Distribution Mergers & Syndicates Research Links New Levels of Capitalism: Finance The rapidly growing industry required an extraordinary amount of capital for construction and... View Details
  • 22 Feb 2022
  • News

Breaking News

The decline of the community newspaper in the United States has been steep and severe. A quarter of American papers have folded in the last 15 years, and industry-wide consolidation has eviscerated the newsrooms of those that are left,... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information