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November 2007 (Revised March 2018)
Case

Maidenform Bras

By: Tom Nicholas

Uses Ida Rosenthal's entrepreneurship in brassieres to explore how economic, social, and demographic changes reshaped gender and business enterprises in early- to mid-20th century America. It shows the importance of timing and geography to Rosenthal's new firm in New... View Details

Keywords: Geographic Location; Marketing; Entrepreneurship; Gender; Change; Apparel and Accessories Industry

February 2014 (Revised June 2015)
Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin

As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details

Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

MySpace puts the power of individual identity in play. You're not anonymous on a social networking site—you're exactly the opposite. You're presenting a managed self to the world. Q: These sites often have wonderful demographics from an... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

February 2020 (Revised August 2020)
Case

San Francisco Ballet: On 'Pointe' for the Future

By: Rohit Deshpandé and Nicole Tempest Keller

The SF Ballet was regarded as one of the top ballet companies in the world. It had an enviable earned revenue percentage of almost 50% and had an internationally recognized ballet school. However, by 2019 the Ballet faced a number of challenges. Ballet was a European... View Details

Keywords: Arts; Business and Stakeholder Relations; Demographics; Organizational Change and Adaptation; Strategic Planning; Social Enterprise; Cultural Entrepreneurship; United States; San Francisco

November 2024
Background Note

Social Enterprise in the MENA Region

By: Brian Trelstad and Ahmed Dahawy

This research note provides an overview of the socio-economic landscape of social enterprise in the Middle East and North Africa. It highlights the diversity of players in the region including social enterprise organizations (in their many forms) and supporting... View Details

Research Summary

Leadership, Innovation, and Talent Management

By: Linda A. Hill

Hill is working on various research projects. The first, Leadership as Collective Genius, explores the relationships among leadership, creativity and diversity, more specifically the kind of collaborative work necessary for innovation in today's global enterprise. The... View Details

September 2019
Article

The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

By: Andre Boik, Shane Greenstein and Jeffrey Prince

In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details

Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy

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March 2006 (Revised June 2006)
Case

The Speedway That Won't Slow Down

Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of media businesses... View Details

Keywords: Work-Life Balance; Business Plan; Media; Sports; Media and Broadcasting Industry; United States

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August 1978 (Revised October 1979)
Case

Grey Advertising/Canada Dry Account

After taking over Canada Dry's mixers account in 1966, Grey Advertising assembled a successful ad campaign that increased ginger ale sales significantly. But Canada Dry's market share for ginger ale and its other mixer products had remained the same or declined during... View Details

Keywords: Marketing Strategy; Consumer Behavior; Advertising Campaigns; Advertising Industry; Food and Beverage Industry

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

November 2022
Article

Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank

By: Mina Cikara, Vasiliki Fouka and Marco Tabellini

People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the... View Details

Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Prejudice and Bias; Attitudes; Demographics

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July 2020
Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills

The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details

Article

Selling to Many Countries Within the U.S.

By: Frank V. Cespedes and Michael Wong

In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details

Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States

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Article

Red Light States: Who Buys Online Adult Entertainment?

By: Benjamin Edelman

This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business... View Details

Keywords: Online Technology; Segmentation; Film Entertainment; Demographics; Web Sites; Competition; Governing Rules, Regulations, and Reforms; Demand and Consumers; Legal Liability; Culture; Religion; Entertainment and Recreation Industry; United States

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May 2011
Article

The Wise Leader

By: Ikujiro Nonaka and Hirotaka Takeuchi

In an era of increasing discontinuity, wise leadership has nearly vanished. Many leaders find it difficult to reinvent their corporations rapidly enough to cope with new technologies, demographic shifts, and consumption trends. They can't develop truly global... View Details

Keywords: Communication Intention and Meaning; Interpersonal Communication; Experience and Expertise; Values and Beliefs; Knowledge Sharing; Knowledge Use and Leverage; Leadership; Leadership Development; Corporate Social Responsibility and Impact; Personal Characteristics; Power and Influence

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2017
Article

A Brief Money Management Scale and Its Associations with Personality, Financial Health, and Hypothetical Debt Repayment

By: Masha Ksendzova, Grant Edward Donnelly and Ryan Howell

Money management is essential for financial health, and more research is needed to better assess people’s money management practices. Therefore, we factor-analyzed 205 scaled questions from previous money management measures to select the best items and examined their... View Details

Keywords: Budgeting; Debt; Money Management; Financial Health; Scale Development; Budgets and Budgeting; Personal Finance; Behavior; Decision Making

April 2011
Article

Local Dividend Clienteles

We exploit demographic variation to identify the effect of dividend demand on corporate payout policy. Retail investors tend to hold local stocks, and older investors prefer dividend-paying stocks. Together, these tendencies generate geographically varying demand for... View Details

Keywords: Business Headquarters; Demographics; Investment; Geographic Location; Policy; Business and Shareholder Relations

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February 2007 (Revised June 2007)
Background Note

Brazilian Real Estate Market

By: Nicolas P. Retsinas and Luke Ingles

From the late 1990s to 2004, Brazil had a reputation as a burgeoning market for foreign investment across many asset classes. Classified as one of the top emerging markets by Goldman Sachs' BRIC (Brazil, Russia, India, and China) Reports, the country has exhibited... View Details

Keywords: Markets; Property; Brazil

Research Summary

A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details

2009
Working Paper

The Bloody Millennium: Internal Conflict in South Asia

By: Lakshmi Iyer

This paper documents the short-term and long-term trends in internal conflict in South Asian countries, using multiple data sources. I find that incidents of terrorism have been rising across South Asia over the past decade, and this increase has been concentrated in... View Details

Keywords: Crime and Corruption; International Relations; National Security; Conflict Management; Poverty; South Asia

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