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  • 01 Jun 1996
  • News

Reinventing Marketing

featuring Professor Gerald Zaltman's pioneering marketing research method, ZMET, which uses visual images to tap into consumer feelings; Entrepreneurial Marketing, taught by Thomas J. Kosnik, a visiting lecturer from Stanford University;... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

ridiculed Babson's forecasting methods, which were informed by his belief, based on his reading of Isaac Newton, that economic "actions and reactions" (or depressions and expansions) would always be equal. But Babson was able to... View Details
Keywords: Martha Lagace
  • 02 Jul 2014
  • What Do You Think?

Are Today’s Business Heroes Challenging Our Ideas About Leadership?

to be inconsistent, if not contradictory. "In the ultimate analysis, however everything boils down to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open mind on the subject of leadership... View Details
Keywords: by James Heskett
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

fall in love with Tony the Tiger and forget the product details. In 1984, Democrat candidate Walter Mondale famously questioned Gary Hart's "new ideas" by asking: "Where's the beef?" As... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • 01 Dec 2019
  • News

Bridging the Gap

Spend a day or two in Chattanooga, Tennessee, asking longtime residents about the city’s history, and it’s sure to come up: that less-than-wonderful moment in 1969 when America’s beloved news anchor, Walter Cronkite, proclaimed it to be... View Details
Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government
  • 31 Jul 2015
  • Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

perhaps history’s greatest leader in crisis, The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson as well as Ryan Holiday’s instant classic The Obstacle is the Way. I have also been ramping... View Details
Keywords: by Carmen Nobel; Information; Publishing

    Birth of a Salesman

    This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details

    • 16 Jun 2003
    • Research & Ideas

    Researchers Contribute Globalization of Markets Papers

    the keys to their successful global expansions? By HBS professors David Bell, Rajiv Lal, and Walter Salmon. Global Knowledge Sharing And Performance Drivers Organizing Multinational Companies: Building a... View Details
    Keywords: by Working Knowledge editors
    • 21 Feb 2012
    • First Look

    First Look: Feb. 21

      PublicationsThe Rise of the Modern Firm Authors:Geoffrey Jones and Walter A. Friedman, eds. Publication:Northampton, Mass: Edward Elgar Publishing, Inc., 2012 This authoritative volume focuses on the rise of modern firms, from their... View Details
    Keywords: Sean Silverthorne
    • 28 Jan 2014
    • First Look

    First Look: January 28

      Publications August 2013 Princeton University Press Fortune Tellers: The Story of America's First Economic Forecasters By: Friedman, Walter A. Abstract—The period leading up to the Great Depression witnessed the rise of the economic... View Details
    Keywords: Sean Silverthorne
    • 30 Apr 2001
    • Research & Ideas

    New Paths to Success in Asia

    Businesses in the Asia-Pacific region today are caught up in a dizzying swirl of economic, cultural, political, technological, and social change. Enormous opportunities await managers who can harness these power currents to drive their businesses forward, but their... View Details
    Keywords: by Alejandro Reyes & Deborah Blagg

      Caroline M. Elkins

      Caroline Elkins is the Thomas Henry Carroll/Ford Foundation Professor of Business Administration in the Business, Government and International Economy unit at HBS. She is also Professor of History and of African and African American Studies at Harvard University, an... View Details

      • 20 Nov 2012
      • First Look

      First Look: November 20

      and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision making. We posit that... View Details
      Keywords: Sean Silverthorne
      • Web

      Strategy - Faculty & Research

      these types of frames is essential. By using outcome frames to address immediate concerns and shifting to process frames to resolve longer-term tensions, leaders can build stakeholder support for complex resource reprioritization efforts.... View Details
      • Web

      Team - Case Method Project

      Chaderjian is a member of the teacher support team who partners with educators as they train in and utilize the case method in high school classrooms. Motivated by the conviction that immersive engagement with history is foundational to... View Details
      • 01 Mar 2010
      • News

      Lords of Strategy

      John Weber In his new book, The Lords of Strategy: The Secret Intellectual History of the New Corporate World (Harvard Business Press), Walter Kiechel III (MBA ’76) traces the rise of modern management... View Details
      Keywords: Garry Emmons; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
      • Web

      Healthy Outcomes - Managing the Future of Work

      Caregiving Joseph Fuller Podcast The Caring Company Joseph Fuller & Sheila Marcelo 16 JAN 2019 | Managing the Future of Work Almost a third of workers—and more senior executives—say their careers have been adversely affected by caregiving... View Details
      • Web

      Business History - Faculty & Research

      Business History Business History 2014 Book Business History By: Walter A. Friedman and Geoffrey Jones This volume contains a selection of 42 foundational articles on the discipline of business history written between 1934 and the present... View Details
      • Web

      Faculty & Research - Business History

      Business History in Emerging Markets By: Geoffrey Jones This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business... View Details
      • 2012
      • Book

      The Rise of the Modern Firm

      By: Geoffrey Jones and Walter A. Friedman
      This authoritative volume focuses on the rise of modern firms, from their early history to the present day. It considers the role of laws and contracts in shaping the growth and influence of business enterprises. It presents entrepreneurs, executives and the firms they... View Details
      Keywords: Business Ventures; Economy; Business History; Archives; Contracts; Theory
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