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Show Results For
- All HBS Web
(469)
- News (299)
- Research (124)
- Events (3)
- Multimedia (1)
- Faculty Publications (52)
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- June 2025
- Case
AI at QuantumBlack: McKinsey’s Open Source Dilemma
By: Frank Nagle, Sam Boysel and Susan Pinckney
In 2019, QuantumBlack by McKinsey considered releasing Kedro, a proprietary machine learning data pipeline tool as an open source software offering. View Details
Keywords: Open Source; Artificial Intelligence; Machine Learning; Business Ventures; Business Growth and Maturation; Business Model; Business Startups; Change Management; Transformation; Customers; Customer Focus and Relationships; Decision Making; Decisions; Digital Strategy; Digital Transformation; Technological Innovation; Intellectual Property; Copyright; Management; Growth and Development Strategy; Markets; Market Timing; Strategy; Competition; AI and Machine Learning; Computer Industry; Consulting Industry
Nagle, Frank, Sam Boysel, and Susan Pinckney. "AI at QuantumBlack: McKinsey’s Open Source Dilemma." Harvard Business School Case 725-433, June 2025.
- 2016
- Working Paper
Signaling without Certification: The Critical Role of Civil Society Scrutiny
By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel
In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details
Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation
Kayser, Susan A., John W. Maxwell, and Michael W. Toffel. "Signaling without Certification: The Critical Role of Civil Society Scrutiny." Harvard Business School Working Paper, No. 15-009, August 2014. (Revised July 2016.)
- February 2015 (Revised November 2015)
- Case
Building an Integrated Biopharma Company: Crucell (A)
By: Richard G. Hamermesh, Marianne Van Der Steen and Susan S. Harmeling
By 2009, Crucell had become the largest biopharma company in the Netherlands and a symbol of national pride. The case traces the evolution of the company from a University spin-off into a fully-integrated company. Crucell's success, particularly in the vaccine space,... View Details
Keywords: Biotechnology; Biopharmacy Company; Licensing; Licensing Agreements In Biopharmacy; Human Cell-line Technology; Vaccine; Healthcare Innovation; Global Health; Partners and Partnerships; Entrepreneurship; Growth and Development Strategy; Biotechnology Industry; Pharmaceutical Industry; Netherlands
Hamermesh, Richard G., Marianne Van Der Steen, and Susan S. Harmeling. "Building an Integrated Biopharma Company: Crucell (A)." Harvard Business School Case 815-085, February 2015. (Revised November 2015.)
- 28 Feb 2017
- First Look
First Look at New Research, February 28
that when Craigslist enters a newspaper’s market, the newspaper repositions itself away from other newspapers by changing its content. This results in greater differentiation between newspapers in a market but occurs primarily in markets... View Details
Keywords: Sean Silverthorne
- February 2010 (Revised March 2010)
- Supplement
Leading Change at Simmons (E)
By: Amy C. Edmondson and Susan Thyne
This case updates the “Leading Change at Simmons” series by examining Simmons' increasing debt under the ownership of Thomas H. Lee, a private equity firm. Charlie Eitel, the former CEO, wonders what the company's, and his, legacy will be after declaring bankruptcy... View Details
Keywords: Borrowing and Debt; Private Equity; Insolvency and Bankruptcy; Leading Change; Operations; Organizational Change and Adaptation; Organizational Culture; Ownership; Performance Improvement; Consumer Products Industry
Edmondson, Amy C., and Susan Thyne. "Leading Change at Simmons (E)." Harvard Business School Supplement 610-061, February 2010. (Revised March 2010.)
- June 2025
- Teaching Note
AI at QuantumBlack: McKinsey’s Open Source Dilemma
By: Frank Nagle, Sam Boysel and Susan Pinckney
In 2019, QuantumBlack by McKinsey considered releasing Kedro, a proprietary machine learning data pipeline tool as an open source software offering. View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Model; Change Management; Transformation; Customers; Customer Focus and Relationships; Decision Making; Finance; Financial Strategy; Information Technology; AI and Machine Learning; Digital Platforms; Technological Innovation; Intellectual Property; Copyright; Management; Growth and Development; Markets; Market Timing; Risk and Uncertainty; Strategy; Competition; Computer Industry; Consulting Industry
- 2018
- Article
Service Operations: What's Next?
By: Joy M. Field, Liana Victorino, Ryan W. Buell, Michael J. Dixon, Susan M. Goldstein, Larry J. Menor, Madeleine E. Pullman, Aleda Roth, Enrico Secchi and Jie J. Zhang
The purpose of this article is to present exciting and innovative research questions in service operations that are aligned with eight key themes and related topics determined by the Journal of Service Management (JOSM) Service Operations Expert Research Panel.... View Details
Field, Joy M., Liana Victorino, Ryan W. Buell, Michael J. Dixon, Susan M. Goldstein, Larry J. Menor, Madeleine E. Pullman, Aleda Roth, Enrico Secchi, and Jie J. Zhang. "Service Operations: What's Next?" Journal of Service Management 29, no. 1 (2018): 55–97.
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- 2007
- Manual
Managing School Districts for High Performance: Instructor's Guide
By: Stacey Childress, Richard F. Elmore, Allen S. Grossman and Susan Moore Johnson
Teaching by the case method has the potential to affect profoundly the way that teachers, students, and professionals approach the learning process. This companion volume includes detailed teaching notes on each case in the coursebook, with an emphasis on making cases... View Details
Childress, Stacey, Richard F. Elmore, Allen S. Grossman, and Susan Moore Johnson, eds. Managing School Districts for High Performance: Instructor's Guide. Cambridge, MA: Harvard Education Press, 2007.
- 03 Jan 2023
- What Do You Think?
How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?
(iStockphoto/400tmax) While summarizing comments to this same question asked about Jack Welch in last month’s column (shown below), I received word of Frances Hesselbein’s death. Welch was regarded by many as the greatest CEO of the 20th... View Details
Keywords: Re: James L. Heskett
- July 1993 (Revised September 1995)
- Case
Block 16: Conoco's "Green" Oil Strategy (A)
By: Malcolm S. Salter and Susan E.A. Hall
Conoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get... View Details
Keywords: Governance; Contracts; Growth and Development Strategy; Negotiation; Practice; Business and Community Relations; Environmental Sustainability; Perspective; Culture; Corporate Strategy; Latin America
Salter, Malcolm S., and Susan E.A. Hall. Block 16: Conoco's "Green" Oil Strategy (A). Harvard Business School Case 394-001, July 1993. (Revised September 1995.)
- 23 Jul 2013
- First Look
First Look: July 23
enhance the emotional payoff of charitable initiatives. 2013 pub Learning by Supplying By: Alcácer, Juan, and Joanne Oxley Abstract—Learning processes lie at the heart of our understanding of how firms build capabilities to generate and... View Details
Keywords: Anna Secino
- 2011
- Chapter
Consumers' Relationships with Brands
By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
- July 2002
- Case
Introducing ... The XFL!
By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Science. Vol. 1, edited by Susan S. Silbey, 367-398. England: Ashgate Publishing, Limited, 2008 Abstract During the past 15 years, new biotechnology companies have promoted DNA typing as a sophisticated... View Details
Keywords: Martha Lagace
- November 1990 (Revised September 2004)
- Case
Circuit City Stores, Inc. (A)
By: William J. Bruns Jr. and Susan Harmeling
Circuit City sells consumer electronic equipment, appliances, and extended service and warranty contracts which supplement those provided by equipment manufacturers. Equipment is sold at low margins, while warranties carry very high margins. A question has been raised... View Details
Keywords: Sales; Cost; Profit; Financial Statements; Revenue; Marketing Strategy; Electronics Industry; Consumer Products Industry
Bruns, William J., Jr., and Susan Harmeling. "Circuit City Stores, Inc. (A)." Harvard Business School Case 191-086, November 1990. (Revised September 2004.)
- 02 Aug 2016
- First Look
August 2, 2016
forthcoming Organizational Behavior and Human Decision Processes Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety By: Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I.... View Details
Keywords: Sean Silverthorne
- 30 Oct 2007
- First Look
First Look: October 30, 2007
interpretations or recognitions that are new to each of them, thereby helping them recognize problems that are genuinely new. We also show that when communication is too intense, its beneficial aspects give way to the pathologies of "groupthink." We conclude... View Details
Keywords: Sean Silverthorne
- 20 Apr 2010
- First Look
First Look: April 20
Simmons (E) Amy C. Edmondson and Susan ThyneHarvard Business School Supplement 610-061 This case updates the "Leading Change at Simmons" series by examining Simmons' increasing debt under the... View Details
Keywords: Martha Lagace
- 05 Feb 2008
- First Look
First Look: February 5, 2008
Working PapersOn Best-Response Bidding in GSP Auctions Authors:Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu, and Michael Schwarz Abstract How should players bid in keyword auctions such as those used View Details
Keywords: Martha Lagace