by Rocio Wu - Publications - Faculty & Research

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Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Vegas Strip? Andy Wu and a fellow researcher argue that much like the interconnected resorts of the Strip, a thriving metaverse will require competing platforms to work together to create a bustling, vibrant user experience. 17 Oct 2024... View Details

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Seminars & Conferences - Faculty & Research

Events Can We Get To Where We Need To Go? America's infrastructure woes and how to fix them were front and center at the recent summit, America on the Move: Transportation and Infrastructure for the 21st Century , led by Rosabeth Moss... View Details

August 2020
Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez

In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details

Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California

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Health Policy (Management) - Doctoral

Bahadurzada Derrick Bransby Crystal Guo Tanner Houston Bohan Li Celia Stafford Mitchell Tang Gabe Weinreb Jaxon Wu Olivia Zhao Current HBS Faculty & Students by Interest Health care quality Robert S. Huckman... View Details

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Research Community - Doctoral

may lead. Students study business in motion, with all the variables operating at once and, like the companies they study, are not limited by traditional academic boundaries. Students acquire knowledge and research skills leading to... View Details

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Placement - Doctoral

studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are supported throughout their job search... View Details

2021
Working Paper

The Business of K-12 Education in China

By: Geoffrey Jones and Yuhai Wu

This working paper examines the evolution of K-12 education in China, especially between 1985 and the present day, drawing extensive interviews with participants in the educational sector. China has been hugely successful in reaching almost 100 percent literacy,... View Details

Keywords: K-12 Education; China; Real Estate; Early Childhood Education; Performance Evaluation; Teaching; Governing Rules, Regulations, and Reforms; Personal Development and Career; Social Issues; Nonprofit Organizations; Private Sector; Education Industry; Real Estate Industry; China

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Students on the Job Market - Doctoral

treated. Using this quasi-exogenous variation, monthly repurchase data and a staggered DiD design, my main tests find that the modernized rule reduces share repurchases amounts, primarily by reducing the number of firms repurchasing. In... View Details

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Connect with Clubs - Recruiting

Hire Talent Connect with Clubs Hire Talent Connect with Clubs Partner with a HBS Student Club Reach targeted groups of students by connecting with over 50 career-related student clubs. Work with club leaders to sponsor events, advertise... View Details

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Business, Government & the International Economy - Faculty & Research

of the 2025 U.S. tariffs on consumer prices using a unique integration of high-frequency retail pricing data, product-level country-of-origin information, and detailed tariff classifications. By linking daily prices from major U.S.... View Details

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Strategy - Faculty & Research

HBS Working Knowledge 01 Nov 2024 Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times by Rachel Layne 21 Oct 2024 What Happens in Vegas Could Shape the Metaverse Re: Andy Wu 17 Sep... View Details

01 Mar 2024
News

Giving All Stakeholders a Voice

seminars covering these subjects. Ava Labs itself was the subject of two cases, the most recent one written last year by Shikhar Ghosh, the MBA Class of 1961 Professor of Management Practice of Business Administration, and Senior... View Details

Keywords: April White

May 2017 (Revised November 2017)
Case

Cotopaxi: Managing Growth for Good

By: Andy Wu and Laura Huang

Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an... View Details

Keywords: Entrepreneurship; Social Venture; Benefit Corporation; B-Corp; Retail; Consumer Products; Apparel; Social Impact; Social Entrepreneurship; Business Model; Product Positioning; Social Enterprise; Mission and Purpose; Consumer Products Industry; Retail Industry

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2025
Working Paper

Exports in Disguise? Trade Rerouting During the U.S.-China Trade War

By: Ebehi Iyoha, Edmund Malesky, Jaya Wen and Sung-Ju Wu

This paper introduces a new measure of tariff evasion through rerouting and applies it to the 2018 U.S.–China trade war, focusing on Vietnam as a transit country. We use transaction-level trade data and define rerouting as the flow of a granular eight-digit Harmonized... View Details

Keywords: Trade; International Relations; Logistics; China; Viet Nam; United States

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Strategy Curriculum - Faculty & Research

and how to sustain competitive advantage. How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities. How to balance the opportunities and risks associated with dynamic... View Details

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Strategy Awards & Honors - Faculty & Research

19th Annual Roundtable for Engineering Entrepreneurship Research (REER) Conference in 2019. Andy Wu : Included as one of the “Best 40 Under 40 Business Professors” by Poets & Quants in 2019. David B. Yoffie... View Details

October 2017 (Revised August 2018)
Case

HTC and Virtual Reality

By: David B. Yoffie, Andy Wu and Allison M. Ciechanover

In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond... View Details

Keywords: Virtual Reality; Strategy; Competition; Information Technology; Innovation and Management; Consumer Behavior; Customer Relationship Management; Technology Industry

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Profiles - MBA

Profiles Profiles Technology Innovation Fellows Program Supported by the Roberts Family Foundation Current Students APPLIED MATHEMATICS ELIOT 2025 Cohort 7 Rhea Acharya “Living through this unprecedented period of technological growth has... View Details

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Student Research - Doctoral

D. Beaulieu, Jason D. Buxbaum, David Cutler, JoAnna K. Leyenaar, Sarah C. McBride, Olivia Zhao and Alyna T. Chien OBJECTIVES: This paper provides an examination of: (1) the frequency and net rates of change for general pediatric inpatient (GPI) unit closures and... View Details

March 2022 (Revised February 2024)
Case

Applied Intuition: Powering Autonomy

By: Andy Wu, Rocio Wu and Matt Higgins

Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details