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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
operations of their complicated, not-for-profit institutions. "The job of running a museum is much bigger and broader than it once was," observes HBS marketing professor emeritus Stephen View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions
- 01 Sep 2008
- News
The Levitt Brand
Levitt style, sparked immediate controversy. “The article did succeed in stimulating a great deal of comment,” Levitt said in a 2003 interview with Stephen Greyser on the occasion of a colloquium that marked... View Details