Publications
Publications
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- All HBS Web
(358)
- Faculty Publications (140)
- April 2005 (Revised March 2006)
- Case
Change at Whirlpool Corporation (A)
By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details
- March 2009
- Article
Customer Experience Creation: Determinants, Dynamics and Management Strategies
By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros
Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details
- 2005
- Book
When Sparks Fly: Harnessing the Power of Group Creativity
By: Dorothy Leonard and Walter Swap
- December 2003
- Teaching Note
Collabrys, Inc. (A)-The Evolution of a Startup (TN)
Teaching Note for (9-603-064). View Details
- September 2003 (Revised November 2005)
- Case
Best Buy Co., Inc. (A): An Innovator's Journey
By: Dorothy A. Leonard and Brian DeLacey
The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details
- February 2003
- Teaching Note
Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL) (TN)
Teaching Note for (9-603-062). View Details
- October 2002 (Revised December 2003)
- Case
Collabrys, Inc. (A)-The Evolution of a Startup
By: Dorothy A. Leonard and Brian DeLacey
The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details
- September 2002 (Revised October 2002)
- Case
Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)
By: Dorothy A. Leonard and David Kiron
Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture... View Details
- September 2002
- Supplement
Hewlett-Packard: Singapore (D)
By: Dorothy A. Leonard and David Kiron
Supplements the (A) case. View Details
- October 2001
- Case
Garage.com (B): Garage Technology Ventures
By: Dorothy A. Leonard and Elizabeth Kind
Supplements the (A) case. View Details
Keywords: Information Technology Industry
- October 2001
- Teaching Note
Zaplet, Inc. (A)TN
By: Dorothy A. Leonard and Brian DeLacey
Teaching Note for (9-601-165). View Details
- 2001
- Chapter
The Value of 'Been There, Done That' in Innovation
By: Dorothy A. Leonard and Walter C. Swap
- April 2001 (Revised July 2001)
- Case
Verge Software (B) XMarkstheSpot
By: Dorothy A. Leonard and Elizabeth Kind
Keywords: Software
- April 2001 (Revised July 2001)
- Case
Zaplet, Inc.
By: Dorothy A. Leonard and Brian DeLacey
Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details
- April 2001 (Revised July 2001)
- Case
Verge Software (A)
By: Dorothy A. Leonard and Elizabeth Kind
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's... View Details
Keywords: Venture Capital; Investment; Corporate Entrepreneurship; Business or Company Management; Business Strategy; Technological Innovation; Applications and Software; Management Teams; Governing and Advisory Boards; Business Startups; Decision Choices and Conditions; Product Development; Information Technology Industry; United States