Publications

Educators

April 1987
Supplement

Inland Steel Co. Product Policy, Video 5: Strategy and Capital Budgeting

By: Benson P. Shapiro and Lawrence B. Levine

1995
Other Unpublished Work

L'Epargne de Proximité, Report for the Committee Finances Régionales et Budget

By: Marc L Bertoneche

Keywords: Saving

Article

Capital Budgeting Systems and Capabilities Investments in U.S. Companies after World War II

By: K. B. Clark and C. Y. Baldwin

Keywords: Capital Budgeting; System; Investment; Business Ventures; United States

November 1989 (Revised December 1990)
Case

Worldwide Motor Co.: Budgeting and Cost Control at the Chicago Engine Plant

2024
Government Testimony

Budget Committee Testimony on Riskier Business: How Climate Is Already Challenging Insurance Markets

By: Ishita Sen

Keywords: Insurance; Climate Change

Read Now

January 1998
Article

Risk Management, Capital Budgeting and Capital Structure Policy for Financial Institutions: An Integrated Approach

By: K. A. Froot and J. Stein

Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Insurance Industry

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

Educators

2013
Working Paper

Overcoming Organizational Barriers to Waste Heat Recovery

By: Chonnikarn Fern Jira and Deishin Lee

Waste heat recovery is a proven technology for improving energy efficiency and reducing the environmental impact of energy-intensive manufacturing firms. However, evidence suggests that opportunities for recovering waste heat are untapped. By showing how the process... View Details

Keywords: Sustainability; Energy; Capital Budgeting; Waste Heat Recovery; Manufacturing; Energy Industry; Manufacturing Industry

February 2023
Article

The Effect of Systems of Management Controls on Honesty in Managerial Reporting

By: Aishwarrya Deore, Susanna Gallani and Ranjani Krishnan

While budgetary controls with capital rationing are optimal in theory and widespread in practice, empirical research documents their association with higher employee dishonesty compared to budgetary controls without rationing. In this study, we examine whether... View Details

Keywords: Directing Controls; Misreporting; Mission Statements; Participative Budgeting; Stewardship Theory; Systems Of Management Controls; Capital; Budgets and Budgeting; Mission and Purpose

Read Now

2017
Article

A Brief Money Management Scale and Its Associations with Personality, Financial Health, and Hypothetical Debt Repayment

By: Masha Ksendzova, Grant Edward Donnelly and Ryan Howell

Money management is essential for financial health, and more research is needed to better assess people’s money management practices. Therefore, we factor-analyzed 205 scaled questions from previous money management measures to select the best items and examined their... View Details

Keywords: Budgeting; Debt; Money Management; Financial Health; Scale Development; Budgets and Budgeting; Personal Finance; Behavior; Decision Making

May 2009 (Revised December 2009)
Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham

Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details

Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry

Educators

May 2009 (Revised December 2009)
Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham

Teaching Note to Briefcase 4128 View Details

Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy

October 2011 (Revised March 2012)
Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting