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  • Article

Mining Big Data to Extract Patterns and Predict Real-Life Outcomes

By: Michal Kosinki, Yilun Wang, Himabindu Lakkaraju and Jure Leskovec
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  • 22 Apr 2015
  • News

Big data is key to disrupting the U.S. patent industry

    Building small business utopia: how artificial intelligence and Big Data can increase small business success

    Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
    • January 2019 (Revised February 2024)
    • Teaching Note

    Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

    By: Ayelet Israeli
    Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
    Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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    • Research Summary

    Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

    By: Karen Mills
    Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
    • August 2018 (Revised February 2023)
    • Case

    Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

    By: Jill Avery and Ayelet Israeli
    As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
    Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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    • 15 Jan 2014
    • News

    Deal Maker Relies on Extensive Database

    Keywords: big data; Securities, Commodities, and Other Financial Investments; Finance
    • 03 Mar 2017
    • News

    Big Blue’s Big Bet

    doctors treating the woman. Watson had already ingested millions of oncology papers and volumes of leukemia data from research institutes around the world. Now, the doctors in Tokyo fed Watson the woman’s genetic information, hoping it... View Details
    Keywords: Paul Kix; illustrations by Dan Page
    • 04 Feb 2013
    • Research & Ideas

    Are the Big Four Audit Firms Too Big to Fail?

    standards by two experienced accounting professionals who were blind to the study's objectives. Overall, the results fail to support the proposition that the biggest auditors increasingly consider themselves too big to fail. Rather, the... View Details
    Keywords: by Martha Lagace; Accounting
    • March 2013
    • Teaching Note

    Big Data at IBM: What to Do About Hadoop? (TN) (A) and (B)

    By: Willy Shih
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    • August 2017 (Revised July 2019)
    • Case

    GROW: Using Artificial Intelligence to Screen Human Intelligence

    By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
    Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details
    Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Air Transportation Industry; Advertising Industry; Manufacturing Industry; Technology Industry; Japan
    Related
    • February 2013
    • Case

    Recorded Future: Analyzing Internet Ideas About What Comes Next

    Recorded Future is a "big data" startup company that uses Internet data to make predictions about events, people, and entities. The company primarily serves government intelligence agencies, but has some private sector clients and is considering taking on more. The... View Details
    Keywords: Big Data; Analytics; Internet; Analytics and Data Science; Internet and the Web; Entrepreneurship; Forecasting and Prediction; Business Startups; Information Technology Industry
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    • February 2016 (Revised February 2017)
    • Case

    The Climate Corporation

    By: David E. Bell, Forest Reinhardt and Mary Shelman
    Climate Corporation is a San Francisco–based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the U.S.; however, most of those... View Details
    Keywords: Agribusiness Industry; Farming; Big Data; Data Analytics; Agriculture; Agribusiness; Decision Making; Analytics and Data Science; Agriculture and Agribusiness Industry
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    • August 2013 (Revised August 2014)
    • Case

    Catalina In the Digital Age

    By: Robert J. Dolan and Uma R. Karmarkar
    Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
    Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science
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    • March 2019 (Revised July 2020)
    • Case

    MoviePass: The 'Get Big Fast' Strategy

    By: Benjamin C. Esty and Daniel W. Fisher
    In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details
    Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States
    Related
    • January 2020 (Revised July 2020)
    • Supplement

    MoviePass: The 'Get Big Fast' Strategy

    By: Benjamin C. Esty and Daniel Fisher
    In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details
    Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Advertising Industry; Information Industry; United States
    Related
    • 30 Aug 2016
    • News

    Extracting Insights from Vast Stores of Data

    • Article

    Four Things No One Will Tell You About ESG Data

    By: Sakis Kotsantonis and George Serafeim
    As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details
    Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Data Analytics; Sustainability; Sustainability Reporting; CSR; Transparency; Investment Management; Socially Responsible Investing; Sustainable Finance; Sustainable Development; Inclusion; Inclusive Growth; Corporate Social Responsibility and Impact; Corporate Accountability; Investment; Management; Climate Change; Corporate Governance; Diversity; Integrated Corporate Reporting
    Related
    • 01 Dec 2019
    • News

    Ink: Big News for Small Business

    • 07 Aug 2019
    • Research & Ideas

    Big Infrastructure May Not Always Produce Big Benefits

    dataset that exists in comprehensiveness and quality. So, add that data advantage with the fact that India is making these big infrastructure investments like the Golden Quadrilateral highway network and you... View Details
    Keywords: by Martha Lagace; Construction