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Publications

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  • All HBS Web  (1,536)
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  • All HBS Web  (1,536)
    • News  (219)
    • Research  (1,237)
    • Multimedia  (1)
  • Faculty Publications  (1,025)
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  • Article

Cable TV vs. Cable Broadband

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "Cable TV vs. Cable Broadband." Bloomberg Businessweek Online (June 3, 2009).
  • November 30, 2010
  • Article

Seven Social Transformations Unleashed by Mobile Devices

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "Seven Social Transformations Unleashed by Mobile Devices." MIT Technology Review (website) (November 30, 2010). (Lead Article for November 2010: Technology Review’s month of articles focused on business impacts of mobile computing and mobile social networking.)
  • Article

The Miracle of Memphis

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "The Miracle of Memphis." MIT Technology Review (website) (December 20, 2010).
  • Article

Moving from Engagement to a Real Marriage of Brand and Customer

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "Moving from Engagement to a Real Marriage of Brand and Customer." True (FleishmanHillard) (June 15, 2014).
  • Article

Why the Wall Street Journal Online Will (Eventually) Go Free

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "Why the Wall Street Journal Online Will (Eventually) Go Free." Harvard Business Review Blogs (February 11, 2008).
  • Article

Cloud Computing is No Pipe Dream

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "Cloud Computing is No Pipe Dream." Bloomberg Businessweek Online (December 9, 2008).
  • Article

Why Online Ads Are Weathering the Recession

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "Why Online Ads Are Weathering the Recession." Bloomberg Businessweek Online (December 24, 2008).
  • Article

How Social Networks Are Changing Everything

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "How Social Networks Are Changing Everything." Bloomberg Businessweek (May 6, 2009).
  • February 13, 2011
  • Article

Google's Search Gold Mine Could Tap Out

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "Google's Search Gold Mine Could Tap Out." Bloomberg Businessweek Online (February 13, 2011).
  • September 2018 (Revised October 2018)
  • Supplement

Lexoo: Building a Long-Lasting Platform

By: Chiara Farronato and Elena Corsi
Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details
Keywords: Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Pivot; Service Operations; Digital Platforms; Growth and Development Strategy; Small Business; Decision Making; Legal Services Industry
Citation
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Farronato, Chiara, and Elena Corsi. "Lexoo: Building a Long-Lasting Platform." Harvard Business School Spreadsheet Supplement 619-701, September 2018. (Revised October 2018.)
  • 2001
  • Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing
Citation
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Rayport, Jeffrey F., and Bernard J. Jaworski. Cases in e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2001.
  • Article

The iPad Showdown: Apple Versus Comcast

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "The iPad Showdown: Apple Versus Comcast." Harvard Business Review Blogs (January 28, 2010).
  • Article

Does Your Company Need a Digital Readiness Checklist?

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "Does Your Company Need a Digital Readiness Checklist?" Harvard Business Review Blogs (February 9, 2010).
  • Teaching Interest

Overview

By: Lynda M. Applegate
I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role... View Details
Keywords: Innovation & Entrepreneurship; General Management; Technological Innovation; Entrepreneurship; Information; Innovation and Invention; Leadership; Organizations; Risk and Uncertainty; Social Enterprise; Strategy; Technology; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Africa; Asia; Latin America; Middle East; North and Central America; Europe
  • March 2021
  • Article

Experimenting During the Shift to Virtual Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic

By: Ashley V. Whillans, Leslie Perlow and Aurora Turek
Past research has focused on understanding the characteristics of work that are fully virtual or fully collocated. The present study seeks to expand our understanding of team work by studying knowledge workers' experiences as they were suddenly forced to transition to... View Details
Keywords: Team Work; Activities; Virtual Work; Digital Technologies; Groups and Teams; Health Pandemics; Internet and the Web; Adaptation
Citation
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Whillans, Ashley V., Leslie Perlow, and Aurora Turek. "Experimenting During the Shift to Virtual Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic." Information and Organization 31, no. 1 (March 2021).
  • Article

Media Companies Need to Become Marketing Companies

By: Andrew J. Heyward and Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Heyward, Andrew J., and Jeffrey F. Rayport. "Media Companies Need to Become Marketing Companies." Harvard Business Review Blogs (February 3, 2009).
  • Article

What is Facebook, Really?

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
Related
Rayport, Jeffrey F. "What is Facebook, Really?" HBR Blog Network (February 2, 2011).
  • September 2017 (Revised March 2018)
  • Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Retail Industry; Asia; India; Karnataka; Bangalore
Citation
Educators
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Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
  • 2005
  • Book

Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing
Citation
Find at Harvard
Purchase
Related
Rayport, Jeffrey F., and Bernard J. Jaworski. Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers. Boston, MA: Harvard Business School Press, 2005.
  • Article

Make Online Ads Accountable

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
Citation
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Related
Rayport, Jeffrey F. "Make Online Ads Accountable." Bloomberg Businessweek (February 16, 2009).
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