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  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

interests of general voters. By collecting news and combining it with entertainment, media are able to inform passive voters on politically relevant issues. To show the impact this information has on legislative outcomes, we document the effect "muckraking"... View Details
Keywords: Martha Lagace
  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
Keywords: by John A. Quelch
  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

elections in nine countries, including the US, UK, Germany, and Canada. Among the 172,000 respondents in the study, almost 80 percent had watched a debate. The team compared vote intentions in the pre-election survey to actual View Details
Keywords: by Danielle Kost
  • 17 Nov 2016
  • Op-Ed

What's Behind the Unexpected Trump Support from Women

Before last week’s election, polls and pundits suggested that Donald Trump’s presidential campaign was doomed to failure, because it could not attract enough votes from women, who saw him as a misogynist—and worse. Conventional wisdom... View Details
Keywords: by Laura Morgan Roberts and Robin Ely
  • 15 Mar 2016
  • First Look

March 15, 2016

new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all... View Details
  • 13 Feb 2012
  • Research & Ideas

The Case Against Racial Colorblindness

"It's so appealing on the surface to think that the best way to approach race is to pretend that it doesn't exist," says behavioral psychologist Michael I. Norton, an associate professor at Harvard Business School. "But research shows... View Details
Keywords: by Carmen Nobel
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

manipulation that involves misclassifying a patient into a diagnosis-related group that yields higher reimbursement. As overbilling allows hospitals to increase revenues without altering operations, affecting costs, or having to reverse such View Details
Keywords: by Sean Silverthorne
  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

imperialists? A: Americans never like to use that word in describing our actions! I certainly don't. But it fits our behavior in Panama. The "successful" part happened under Teddy Roosevelt: the United States used military force... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details
Keywords: Sean Silverthorne
  • 23 Apr 2018
  • Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

to her heart when she got pregnant in the 1980s,” Coffman says.) Since joining academia in the 1980s, Baldiga has studied issues related to advancement and retention in professional services firms. Coffman, meanwhile, is a behavioral... View Details
Keywords: by Carmen Nobel
  • 08 Mar 2016
  • First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

empowered by giving them opportunities to share ideas, as Lay’s has done by asking its customers to vote on the chip flavor the brand should create next. “This is a new trend, and it provides great information, allowing companies to... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 15 Oct 2001
  • Research & Ideas

What You Don’t Know About Making Decisions

with implementation since some members of the group are already showing their displeasure by voting with their feet. In fact, keeping people involved in the process is, in the end, perhaps the most crucial factor in making a decision—and... View Details
Keywords: by David A. Garvin & Michael A. Roberto
  • March 2017 (Revised September 2017)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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  • 28 Apr 2003
  • Research & Ideas

Shareholders Key to Corporate Reform

to influence boards, they need to be more strategic in getting this information to directors. In cases where shareholders vote against management proposals, efforts should be made to convey those specific decisions, and their rationale,... View Details
Keywords: by Cynthia A. Montgomery & Rhonda Kaufman
  • 2025
  • Working Paper

How Do Voters Respond to Cues by Charismatic Leaders? Evidence from Brazil

By: Paula Rettl
While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. This study contributes to answer these questions by testing whether voters react to cues by charismatic... View Details
Keywords: Elites; Public Engagement; Politics; Political Affiliation; Political Campaigns; Political Influence; Political Leadership; Political Economy; Survey Research; COVID-19; COVID-19 Pandemic; COVID; Cognitive Psychology; Cognitive Biases; Political Elections; Voting; Power and Influence; Identity; Behavior; Latin America; Brazil
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  • December 2009
  • Article

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
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  • 12 Dec 2019
  • Research & Ideas

How to Turn Down the Boil on Group Conflict

Even as polarized political discussion appears to have frozen the possibility of compromise, new research suggests that divided sides can come together on many issues to make decisions. “Our research finds that inaccurate beliefs really drive View Details
Keywords: by Michael Blanding
  • 06 Aug 2013
  • First Look

First Look: August 6

Brochet, Francois, and Suraj Srinivasan Abstract—We examine which independent directors are held accountable when investors sue firms for financial- and disclosure-related fraud. Investors can name independent directors as defendants in lawsuits, and they can View Details
Keywords: Anna Secino
  • 19 Dec 2016
  • Research & Ideas

The 10 Most Popular Stories of 2016

platforms. “How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers” was the most-read story on Working Knowledge in 2016. Other popular topics among our readers included workplace communication, negotiation, white-collar crime, and, of course, the View Details
Keywords: by Carmen Nobel

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