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  • All HBS Web  (715)
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  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

by research. We know that the quality of the voice is a big driver in how much the end user enjoys the experience,” he says. The solution started to take shape during Sambvani’s tenure at Spotify, where he worked as a data scientist just... View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 01 Mar 2019
  • News

The One That Got Away

startup, would also change the world. After the team left, my partners rained all over their parade, saying that they were an arrogant team with the gall to say “they knew what the customer needed.” They went on: “Can you believe that they knew without a ton of market... View Details
  • 01 Sep 2008
  • News

Balanced Equation

husband and two children across the country for a job at a no-name Internet start-up. What changed your mind? I spent the day at eBay. I learned that users were deeply dedicated to the site, which had a compound monthly growth rate of 70... View Details
Keywords: James Aisner;Deborah Blagg;Julia Hanna;Susan Young; Management, Scientific, and Technical Consulting Services; Professional Services
  • 06 Dec 2021
  • News

What's the Word?

going to change momentum behind off-shoring.” Back to top She·sesh·un (noun) When female employment numbers were disproportionately affected in the early months of the pandemic, media were quick to run with a new term: shecession. To explain the phenomenon, View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • 01 Mar 2017
  • News

Lego Stays on Script

exposed to many different properties and have a strong affinity for characters,” he says. Characters like Superman, Scooby-Doo, and Shaquille O’Neal can be a great way to engage new Lego users on or off the big screen, Moynihan adds, with... View Details
Keywords: Julia Hanna
  • 01 Dec 2013
  • News

Faculty Books

Faculty Research HBS Working Knowledge offers a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their web links. Unspoken Cues: Encouraging Morals without Mandates Associate Professor... View Details
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

Amabile's classroom help him to walk the fine line between guiding his company's creative team down the path recommended by market research and stifling their creativity by giving too much direction. "What Professor Amabile's View Details
  • 01 Jun 2006
  • News

India Arrives

appearing in major news magazines. Then came a state visit from U.S. President George W. Bush (MBA ’75) in March, the same month HBS inaugurated its global research center in Mumbai (see sidebar, page 29). “Everything you hear about India... View Details
Keywords: Julia Hanna
  • 10 Mar 2015
  • News

Women in Tech: Breaking the Digital Ceiling

women—whose careers could provide some insight into these questions. “I wanted to understand what it is that they did to crack the code,” Kraus says of her research. Through interviews, Kraus and her research team found some common... View Details
Keywords: April White
  • 10 Mar 2021
  • News

Chasing the Silver Tsunami

only on the unmet user needs of moms, millennials, and dogs, but really none on the soon-to-be 25 percent of our population that’s age 60-plus,” she says. Levy started writing business plans for companies she thought should exist but, she... View Details
Keywords: Lisa Scanlon Mogolov; illustration by Dan Page; Nursing and Residential Care Facilities; Health, Social Assistance
  • 01 Sep 2013
  • News

Who Are We?

have their stacks of bottles burst as a SodaStream user hits the machines' carbonation button. The message: making your own soda saves the world from the scourge of plastic bottles. The ad was rejected by CBS but went viral, ultimately... View Details
Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 03 Mar 2017
  • News

Big Blue’s Big Bet

doctors treating the woman. Watson had already ingested millions of oncology papers and volumes of leukemia data from research institutes around the world. Now, the doctors in Tokyo fed Watson the woman’s genetic information, hoping it... View Details
Keywords: Paul Kix; illustrations by Dan Page
  • 01 Mar 2012
  • News

Get Creative

your knowledge cleanly between those pieces you want to protect—the component on which you’ll build the value-capturing part of your business—and the knowledge that you’re going to put into the public domain. Let your users go to town on... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2010
  • News

Fair Trade

advertised as “The Soap of the Beautiful Woman.” Just as soap was transformed from being about hygiene to being about beauty, so toothpaste brands increasingly emphasized their ability to make their users more attractive with whiter teeth... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 01 Sep 2004
  • News

A Market-Based Prescription

for her innovative research and teaching on the business of health care, Herzlinger has long predicted the unraveling of managed care in the United States, along with the rise of consumer-driven health care and health-care-focused... View Details
Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
  • 01 Jun 2011
  • News

Building a Social Network

Piskorski, senior lecturer John Macomber, and research associate David Chen examines what happens when YPO launches a Networks Initiative focused on linking members through shared interests in particular industries, activities, and social... View Details
Keywords: Julia Hanna
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

Commons Project, a nonprofit that in April launched Common Health, an Android app that allows users to securely download their health information from Electronic Health Records (EHR) and lab sources (similar to Apple Health). The... View Details
  • 01 Mar 2004
  • News

Toy Story

Abercrombie (MBA 1993) was working for a leading educational software publisher outside of Los Angeles. New research on early brain development inspired her and the company’s chief technology officer’s interest in developing learning... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Sep 2011
  • News

Coming Full Circle

entrepreneur who initially thought he’d have a career in the private sector before pursuing academia. He spent the summer between his first and second years as an MBA working as a consultant and discovered he loved the process of View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2020
  • News

Inside Out

Boston's Faneuil Hall Marketplace. When he and his siblings sold it in 2006, Macomber started teaching at HBS, where he began some revelatory research into the Indian real estate market and its regulatory and environmental issues. “It... View Details
Keywords: Dan Morrell; Corporate, Subsidiary, and Regional Managing Offices; Management
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