Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,353) Arrow Down
Filter Results: (2,353) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,353)
    • People  (4)
    • News  (548)
    • Research  (1,435)
    • Events  (8)
    • Multimedia  (9)
  • Faculty Publications  (547)

Show Results For

  • All HBS Web  (2,353)
    • People  (4)
    • News  (548)
    • Research  (1,435)
    • Events  (8)
    • Multimedia  (9)
  • Faculty Publications  (547)
← Page 4 of 2,353 Results →

    The New Market Conundrum

    Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional... View Details

    • January 2024
    • Case

    Sprouts Farmers Market

    By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
    Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
    Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
    Citation
    Educators
    Purchase
    Related
    Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
    • 2024
    • Working Paper

    Using LLMs for Market Research

    By: James Brand, Ayelet Israeli and Donald Ngwe
    Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
    Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
    Citation
    SSRN
    Read Now
    Related
    Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
    • 05 Feb 2009
    • Research & Ideas

    In Praise of Marketing

    supported the emergence of a diverse array of media for the American consumer to enjoy. Moreover, these investments in marketing attracted talented businesspeople into the marketing field. Best View Details
    Keywords: by John Quelch; Advertising
    • 2013
    • Article

    Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs

    By: Mary Ann Glynn and Ryan Raffaelli
    The institutional logics perspective highlights how organizations are embedded within broader systems of meaning and how this embeddedness activates salient institutional logics in organizations that can enable or constrain organizational decisions, practices, and... View Details
    Keywords: Organizational Design; Management Practices and Processes; Corporate Social Responsibility and Impact
    Citation
    Find at Harvard
    Purchase
    Related
    Glynn, Mary Ann, and Ryan Raffaelli. "Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs." Research in the Sociology of Organizations 39B (2013): 175–198.
    • July 2005
    • Article

    Price Improvement in Dealership Markets

    By: Matthew Rhodes-Kropf
    Price improvement refers to the practice whereby dealers order executions that improve on quoted prices. Why are these improvements given? Standard thinking is that competition causes dealers to give better prices to customers with less information. This paper... View Details
    Keywords: Price; Markets; Competition; Information; Customers; Negotiation; Mission and Purpose; Practice; Theory; Performance Improvement; Bids and Bidding; Governing Rules, Regulations, and Reforms
    Citation
    Find at Harvard
    Related
    Rhodes-Kropf, Matthew. "Price Improvement in Dealership Markets." Journal of Business 78, no. 4 (July 2005): 1137–1172.
    • 2016
    • Article

    Android and Competition Law: Exploring and Assessing Google's Practices in Mobile

    By: Benjamin Edelman and Damien Geradin
    Since its launch in 2007, Android has become the dominant mobile device operating system worldwide. In light of this commercial success and certain disputed business practices, Android has come under substantial attention from competition authorities. We present key... View Details
    Keywords: Android; Antitrust; Competition Policy; Exclusion; Mobile Communication Devices; Remedies; Tying; Technology Platform; Competition; Monopoly; Policy; Mobile Technology; Telecommunications Industry
    Citation
    Read Now
    Related
    Edelman, Benjamin, and Damien Geradin. "Android and Competition Law: Exploring and Assessing Google's Practices in Mobile." European Competition Journal 12, nos. 2-3 (2016): 159–194.
    • Web

    CSV in Practice - Institute For Strategy And Competitiveness

    HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV in Practice Creating Shared Value in Practice Not... View Details
    • 1978
    • Article

    Perceptions of Unfair Marketing Practices: Consumerism Implications

    By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
    Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
    Keywords: Ethics; Consumer Behavior; Marketing
    Citation
    Read Now
    Related
    Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
    • Web

    Buy Now, Pay Later: Pre-Industrial Credit in Practice

    HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and Charity Pre-Industrial Credit in... View Details
    • May 2007 (Revised March 2010)
    • Case

    Maria Sharapova: Marketing a Champion (A)

    By: Anita Elberse and Margarita Golod
    In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
    Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
    Citation
    Educators
    Purchase
    Related
    Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
    • 2017
    • Working Paper

    Management as a Technology?

    By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
    Are some management practices akin to a technology that can explain firm and national productivity, or do they simply reflect contingent management styles? We collect data on core management practices from over 11,000 firms in 34 countries. We find large cross-country... View Details
    Keywords: Management Practices; Productivity; Competition; Management Practices and Processes; Performance Productivity
    Citation
    SSRN
    Read Now
    Related
    Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Management as a Technology?" Harvard Business School Working Paper, No. 16-133, June 2016. (Revised October 2017.)
    • July 1987 (Revised January 1993)
    • Background Note

    Legal Restrictions on Marketing Management, Introduction

    Reviews several key areas in the marketing manager's legal environment and is organized around the marketing mix variables. In the pricing section it covers price fixing, resale price maintenance, discriminatory pricing, and predatory pricing. In the distribution... View Details
    Keywords: Law; Marketing
    Citation
    Educators
    Purchase
    Related
    Kaufmann, Patrick J. "Legal Restrictions on Marketing Management, Introduction." Harvard Business School Background Note 588-009, July 1987. (Revised January 1993.)
    • December 2016
    • Article

    Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

    By: Ragnar Lund and Stephen A. Greyser
    This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
    Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
    Citation
    Purchase
    Related
    Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
    • 2012
    • Chapter

    Knowledge-based Innovation: Emergence and Embedding of New Practice Areas in Management Consulting Firms

    By: Heidi K. Gardner, N. Anand and Tim Morris
    How do innovative knowledge-based structures emerge and become embedded in organizations? We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management... View Details
    Keywords: Competency and Skills; Innovation and Invention; Knowledge; Organizations; Practice; Mathematical Methods; Consulting Industry
    Citation
    Related
    Gardner, Heidi K., N. Anand, and Tim Morris. "Knowledge-based Innovation: Emergence and Embedding of New Practice Areas in Management Consulting Firms." In Management Consulting, edited by Stephanos Avakian and Timothy Clark. Cheltenham: Edward Elgar Publishing, 2012.
    • March 2009 (Revised October 2009)
    • Case

    CalPERS' Emerging Equity Markets Principles

    By: Robert G. Eccles and Aldo Sesia
    The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details
    Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California
    Citation
    Educators
    Purchase
    Related
    Eccles, Robert G., and Aldo Sesia. "CalPERS' Emerging Equity Markets Principles." Harvard Business School Case 409-054, March 2009. (Revised October 2009.)
    • 21 Sep 2016
    • Working Paper Summaries

    Android and Competition Law: Exploring and Assessing Google's Practices in Mobile

    Keywords: by Benjamin Edelman and Damien Geradin; Telecommunications
    • 2025
    • Working Paper

    Management and Firm Dynamism

    By: Nicholas Bloom, Jonathan S. Hartley, Raffaella Sadun, Rachel Schuh and John Van Reenen
    We show better-managed firms are more dynamic in plant acquisitions, disposals, openings and closings in U.S. Census and international data. Better-managed firms also birth better-managed plants, and improve the performance of the plants they acquire. To explain these... View Details
    Keywords: Management Practices; Productivity; Management Practices and Processes; Mergers and Acquisitions; Competition; Business or Company Management; Performance Productivity
    Citation
    Read Now
    Related
    Bloom, Nicholas, Jonathan S. Hartley, Raffaella Sadun, Rachel Schuh, and John Van Reenen. "Management and Firm Dynamism." Harvard Business School Working Paper, No. 25-052, April 2025.
    • December 2010
    • Article

    Markets, Morals, and Practices of Trade: Jurisdictional Disputes in the U.S. Commerce in Cadavers

    By: Michel Anteby
    This study examines the U.S. commerce in human cadavers for medical education and research to explore variation in legitimacy in trades involving similar goods. It draws on archival, interview, and observational data mainly from New York state to analyze market... View Details
    Keywords: Education; Goods and Commodities; Trade; Lawfulness; Moral Sensibility; Market Participation; Management Practices and Processes; New York (state, US)
    Citation
    Read Now
    Related
    Anteby, Michel. "Markets, Morals, and Practices of Trade: Jurisdictional Disputes in the U.S. Commerce in Cadavers." Administrative Science Quarterly 55, no. 4 (December 2010): 606–638.
    • April 2007
    • Article

    Knowledge-based Innovation: Emergence and Embedding of New Practice Areas in Management Consulting Firms

    By: N. Anand, H. K. Gardner and T. Morris
    How do innovative knowledge-based structures emerge and become embedded in organizations? We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management... View Details
    Keywords: Knowledge; Innovation and Invention; Management Practices and Processes; Organizational Structure; Economy; Management Analysis, Tools, and Techniques; Experience and Expertise; Service Operations; Consulting Industry
    Citation
    Find at Harvard
    Related
    Anand, N., H. K. Gardner, and T. Morris. "Knowledge-based Innovation: Emergence and Embedding of New Practice Areas in Management Consulting Firms." Academy of Management Journal 50, no. 2 (April 2007).
    • ←
    • 4
    • 5
    • …
    • 117
    • 118
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.